PSA from the North Pole! Santa Wants Kellogg's® Rice Krispies® Treats This Year, Not Cookies

Rhea-AI Summary

Kellogg Company has launched a festive campaign encouraging families to swap traditional baked goods for Rice Krispies Treats, as Santa expresses his preference for these treats this holiday season. Running from November 15 to December 10, 2022, the campaign features a sweepstakes where 25 families can win up to $2,000 towards their holiday shopping. Participating is easy: families can make homemade treats and engage on TikTok using #SantaWantsRiceKrispiesEntry. This initiative aims to ease holiday stress while promoting family bonding through treat-making.

Positive

• Engagement-driven marketing campaign aiming to boost holiday sales.
• Offers a chance for 25 families to win up to $2,000, enhancing brand visibility.
• Encourages homemade cooking, fostering family interaction and brand loyalty.

Negative

• None.

Santa's got just one holiday wish and if you grant it, he might bring you everything on your family's Christmas list – here's how

BATTLE CREEK, Mich., Nov. 15, 2022 /PRNewswire/ -- Ho ho hold the cookies. This year, Santa's got a secret to share: all he wants for Christmas is...Kellogg's^® Rice Krispies^® Treats. That's right– he's swapping his tried-and-true baked favorites for the simple classic he really craves on his big night. In fact, The Big Man is hoping that your family will make the swap to Rice Krispies Treats this year, and he is also giving you a chance to win money towards your family's Christmas list (full rules below).

Let Rice Krispies & Santa Take Care of Your Christmas List
It's the most wonderful time of the year...and often, the most stressful. According to PWC, families spent almost $1,500 in holiday gifting, travel and entertainment last year (source). That's why Rice Krispies is teaming up with Santa to bring the joy back to gift-giving by contributing to 25 families' holiday lists—up to $2,000 worth!– so you can give your loved ones the holliest, jolliest Christmas morning ever. 

Holiday lovers and Rice Krispies Treat fans alike can follow @RiceKrispies on TikTok, find the sweepstakes post and comment #SantaWantsRiceKrispiesEntry for a chance to win.

Santa's PSA & How You Can Help
But don't take it from us – Santa's team is hard at work sharing his only Christmas wish on TikTok to reach yuletiders near and far, and he's inviting fans to help him spread the word using #SantaWantsRiceKrispiesEntry.

"This holiday season, you should celebrate by making homemade Rice Krispies treats to share with Santa, and by entering the Rice Krispies Cereal sweeps for a chance to win $2,000 towards your wish list!" said @SantaJClaus on TikTok. "It's almost as easy as making AND EATING homemade Rice Krispies treats!" 

A Festive Treat for the Whole Family
With no careful measurements or ovens needed, homemade Rice Krispies Treats are the perfect treat to make with loved ones, especially around the holidays. Yule be the star of any holiday family movie night, ugly sweater party or other festive family gathering by bringing homemade Rice Krispies Treats! 

"The holidays are all about quality time, and we love seeing how homemade Rice Krispies Treats bring families and friends of all ages together to create and enjoy," said Laura Newman, Marketing Director of Cereal at Kellogg Company. "Our holiday wish list sweepstakes is one more way we're celebrating the season, but everyone who makes Rice Krispies with their family will win by making holiday memories."

The sweepstakes will run from November 15 through December 10, 2022. No purchase necessary. For official rules and more information, head to http://www.ricekrispies.com/Santa.

For more festive treat-making inspiration and to keep up with all things Rice Krispies, visit www.ricekrispies.com and follow along on TikTok, Instagram, Twitter and Facebook. Happy Holidays to you and yours!

ABOUT KELLOGG COMPANY
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods and noodles. As part of our Kellogg's^® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

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SOURCE Kellogg Company

FAQ

What is the Rice Krispies holiday campaign about?

Kellogg's Rice Krispies campaign encourages families to make Rice Krispies Treats instead of traditional cookies, featuring a sweepstakes for a chance to win up to $2,000.

When does the Rice Krispies sweepstakes run?

The sweepstakes runs from November 15 through December 10, 2022.

How can I enter the Rice Krispies sweepstakes?

To enter, families can make homemade Rice Krispies Treats and comment #SantaWantsRiceKrispiesEntry on the sweepstakes post on TikTok.

What is the holiday spending forecast for families?

According to PWC, families spent nearly $1,500 on holiday gifting, travel, and entertainment last year.

Who is behind the Rice Krispies holiday campaign?

The campaign is led by Kellogg Company, which manages the Rice Krispies brand.