Pringles® Turns Up The Heat With New Scorchin' Lineup Featuring Fan-Favorite Flavors

Rhea-AI Summary

Kellogg Company is launching a new collection of spicy crisps called Pringles Scorchin', featuring three flavors: Cheddar, BBQ, and Chili & Lime. Each flavor combines familiar tastes with an added kick of heat, aiming to attract heat-loving snack fans. The new lineup will retail for $1.99 for a 5.5oz can and will see a limited retail release starting in December 2020, with full availability planned for 2021.

Positive

• Launch of Pringles Scorchin' could attract new customers seeking spicy snacks.
• New flavor lineup enhances product variety, catering to consumer demand for bold flavors.

Negative

• Limited release may restrict initial sales volume.
• Potential risk of consumer reception not meeting expectations due to niche appeal.

BATTLE CREEK, Mich., Nov. 10, 2020 /PRNewswire/ -- For the first time, the masters of flavor at Pringles® are introducing a full collection of spicy crisps dedicated to their heat-loving snack fans. The new Pringles Scorchin' lineup adds fiery heat to three Pringles originals – Cheddar, BBQ and Chili & Lime – bringing a spicy sensation to the flavors fans already know and love.

Each bite is designed to test snackers' limits, delivering bold flavor followed by a heat that builds over time. For an even bolder flavor experience, fans can add Scorchin' crisps on their favorite Pringles stack to create the perfect spicy combination.

• Pringles Scorchin' Cheddar – Get ready to experience majestic cheddar cheese goodness on a whole new level. Pringles took that irresistible cheesy taste and added an extra peppery kick.
• Pringles Scorchin' BBQ – For those craving an outdoor cookout, Pringles perfectly balances smoky flavor with a hint of sweetness, wrapped up in a pop of heat from cayenne pepper.
• Pringles Scorchin' Chili & Lime – Love zesty flavors and spicy heat? Say hello to Scorchin' Chili & Lime! Each crisp features a tangy, citrus taste with a chili pepper bite.

"We've launched spicy flavors in the past, but Pringles Scorchin' is our first dedicated collection," said Gareth Maguire, senior director of marketing for Pringles. "As we created this collection, we knew spice was important, but we also wanted to preserve the insanely accurate flavors our fans have come to expect from our products. I'm proud to say, we have succeeded on both fronts to offer the perfect balance of bold flavor and spicy heat that builds over time."

The new Pringles Scorchin' flavors will sell for an MSRP of $1.99 for a 5.5oz can and will be available through a limited release in retailers nationwide beginning in December 2020 with a full release, including Grab & Go size, in 2021. For more information, follow @Pringles on Instagram, Twitter and check out Facebook.com/Pringles.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

View original content to download multimedia:http://www.prnewswire.com/news-releases/pringles-turns-up-the-heat-with-new-scorchin-lineup-featuring-fan-favorite-flavors-301169157.html

SOURCE Kellogg Company

FAQ

What is the new Pringles product launched by Kellogg Company?

Kellogg Company has launched a new spicy lineup called Pringles Scorchin', featuring flavors like Cheddar, BBQ, and Chili & Lime.

When will Pringles Scorchin' be available in stores?

The Pringles Scorchin' lineup will have a limited release in December 2020, with a full release planned for 2021.

What is the price of the new Pringles Scorchin' crisps?

The Pringles Scorchin' crisps will sell for an MSRP of $1.99 for a 5.5oz can.

Which flavors are included in the Pringles Scorchin' lineup?

The Pringles Scorchin' lineup includes Cheddar, BBQ, and Chili & Lime flavors.

How does the Pringles Scorchin' collection differ from previous spicy flavors?

Pringles Scorchin' is the first dedicated collection of spicy crisps, combining beloved flavors with an added kick of heat.

What are the marketing strategies behind Kellogg's launch of the Pringles Scorchin'?

Kellogg aims to balance bold flavor and heat, enhancing consumer engagement by focusing on spice and familiar tastes.