POP-TARTS® DEBUTS ITS LARGEST TOASTER PASTRY EVER SOLD TO DIAL UP END-OF-SUMMER MOMENTS INTO CRAZY GOOD CELEBRATIONS
Pop-Tarts, a brand under Kellanova (NYSE: K), has introduced its largest toaster pastry ever: the Pop-Tarts Party Pastry. This supersized treat is 73 times larger than traditional Pop-Tarts and can serve up to 73 people. Inspired by the brand's iconic strawberry flavor, it features a golden crust, strawberry-flavored filling, frosting, and sprinkles. The Party Pastry is available for a time in New York, Los Angeles, and Chicago starting August 7, 2024, at 1 pm ET.
Priced at $60 (including delivery) to celebrate Pop-Tarts' 60th birthday, the Party Pastry can be personalized with frosting phrases for various occasions. It will be delivered in a massive three-foot-tall box mirroring the brand's traditional packaging. This launch aims to evoke childhood nostalgia and turn end-of-summer moments into celebrations.
Pop-Tarts, un marchio sotto Kellanova (NYSE: K), ha lanciato la sua più grande pasticceria da tostare mai realizzata: il Pop-Tarts Party Pastry. Questa prelibatezza supersized è 73 volte più grande delle tradizionali Pop-Tarts e può servire fino a 73 persone. Ispirato dal famoso gusto fragola del marchio, presenta una crosta dorata, un ripieno al gusto di fragola, glassa e confettini. Il Party Pastry sarà disponibile per un periodo a New York, Los Angeles e Chicago a partire dal 7 agosto 2024, alle 13:00 ET.
Prezzo di 60 dollari (con consegna inclusa) per celebrare il 60° compleanno di Pop-Tarts, il Party Pastry può essere personalizzato con frasi di glassa per varie occasioni. Sarà consegnato in una massiccia scatola alta tre piedi che rispecchia il packaging tradizionale del marchio. Questo lancio mira a evocare la nostalgia infantile e trasformare i momenti di fine estate in celebrazioni.
Pop-Tarts, una marca bajo Kellanova (NYSE: K), ha presentado su mayor pastel tostado jamás: el Pop-Tarts Party Pastry. Este goloso tamaño gigante es 73 veces más grande que los Pop-Tarts tradicionales y puede servir hasta a 73 personas. Inspirado en el icónico sabor de fresa de la marca, presenta una corteza dorada, un relleno sabor fresa, glaseado y chispas. El Party Pastry estará disponible por un tiempo en Nueva York, Los Ángeles y Chicago a partir del 7 de agosto de 2024, a la 1 p.m. ET.
Con un precio de $60 (incluyendo entrega) para celebrar el 60° cumpleaños de Pop-Tarts, el Party Pastry se puede personalizar con frases de glaseado para diversas ocasiones. Se entregará en una enorme caja de tres pies de altura que refleja el empaque tradicional de la marca. Este lanzamiento busca evocar la nostalgia de la infancia y convertir los momentos de fin de verano en celebraciones.
Pop-Tarts는 Kellanova (NYSE: K)의 브랜드로, 최대 크기의 토스터 페이스트리를 선보였습니다: Pop-Tarts Party Pastry. 이 거대 간식은 기존 Pop-Tarts보다 73배 더 크고 최대 73명에게 제공할 수 있습니다. 브랜드의 대표적인 딸기 맛에서 영감을 받아 제작되어 황금색 크러스트, 딸기 맛 속, 프로스팅, 그리고 스프링클이 특징입니다. Party Pastry는 2024년 8월 7일 오후 1시 ET부터 뉴욕, 로스앤젤레스, 시카고에서 일정 기간 동안 제공됩니다.
Pop-Tarts의 60주년을 기념하기 위해 $60 (배달 포함)으로 가격이 책정되며, Party Pastry는 다양한 경우에 맞게 프로스팅 문구로 개인화할 수 있습니다. 브랜드의 전통적인 포장을 반영한 3피트 높이의 거대한 상자에 배달됩니다. 이번 런칭은 어린 시절의 향수를 불러 일으켜 여름의 끝자락을 축하의 순간으로 만들어 주는 것을 목표로 하고 있습니다.
Pop-Tarts, une marque sous Kellanova (NYSE: K), a lancé sa plus grande pâtisserie à toaster jamais créée : le Pop-Tarts Party Pastry. Cette gourmandise surdimensionnée est 73 fois plus grande que les Pop-Tarts traditionnelles et peut servir jusqu'à 73 personnes. Inspiré par la saveur emblématique de fraise de la marque, il se compose d'une croûte dorée, d'une garniture à la fraise, de glaçage et de vermicelles. Le Party Pastry sera disponible pendant un temps limité à New York, Los Angeles et Chicago à partir du 7 août 2024, à 13h heure de l'Est.
Au prix de 60 $ (livraison incluse) pour célébrer le 60ème anniversaire de Pop-Tarts, le Party Pastry peut être personnalisé avec des phrases en glaçage pour diverses occasions. Il sera livré dans une énorme boîte de trois pieds de haut qui reflète l'emballage traditionnel de la marque. Ce lancement a pour but d'évoquer la nostalgie de l'enfance et de transformer les moments de fin d'été en célébrations.
Pop-Tarts, eine Marke unter Kellanova (NYSE: K), hat ihr größtes Toastgebäck aller Zeiten vorgestellt: das Pop-Tarts Party Pastry. Diese überdimensionale Leckerei ist 73 Mal größer als traditionelle Pop-Tarts und kann bis zu 73 Personen bedienen. Inspiriert vom ikonischen Erdbeergeschmack der Marke, hat es eine goldene Kruste, eine Füllung mit Erdbeergeschmack, Zuckerguss und Streusel. Das Party Pastry wird für eine begrenzte Zeit in New York, Los Angeles und Chicago ab dem 7. August 2024 um 13 Uhr ET erhältlich sein.
Zum Preis von 60 $ (inklusive Lieferung) zur Feier des 60. Geburtstags von Pop-Tarts kann das Party Pastry mit Zuckerguss-Sprüchen für verschiedene Anlässe personalisiert werden. Es wird in einem massiven drei Fuß hohen Karton geliefert, der der traditionellen Verpackung der Marke ähnelt. Dieser Launch soll Kindheitserinnerungen wecken und die letzten Sommertage in Feiern verwandeln.
- Introduction of a unique, oversized product that could generate buzz and increase brand visibility
- availability in major cities may create demand and exclusivity
- Pricing strategy aligns with brand anniversary, potentially boosting sales and brand loyalty
- Customization option allows for broader appeal across various celebration types
- availability may restrict potential sales and market reach
- The $60 price point might be considered high for a snack product, potentially limiting consumer uptake
The first-ever Pop-Tarts® Party Pastry brings the feeling of sweet childhood joy to celebrate the final moments of summer, available in
Supersized to serve up to 73 people, the Pop-Tarts Party Pastry is inspired by the brand's iconic golden crust, strawberry flavored filling, frosting, and sprinkles. Fans are able to personalize their Party Pastry with frosting phrases that span from unconventional themes to major milestones. So, whether you're celebrating a birthday, kicking off tailgating season or just wanting to end brat summer in style, the Pop-Tarts Party Pastry will bring those feel-good, carefree vibes to any occasion.
"If you're one of our fans that misses the nostalgia of childhood summers when you could practically smell the freedom in the air, the Pop-Tarts Party Pastry is for you," said Heidi Ray, Senior Director of Marketing, Pop-Tarts. "For over 60 years, Pop-Tarts has been dedicated to making moments Crazy Good, so if you are celebrating an everyday small moment or a major life event, the Pop-Tarts Party Pastry will bring the energy of summers past into moments that matter most to you today."
To dial up the drama, the Party Pastry will be delivered directly to fans' doorsteps in a massive three-foot-tall box mirroring the brand's traditional packaging – wowing party guests with a delicious statement piece that makes any party feel like summer vacation.
A limited number of Pop-Tarts Party Pastries will be available for residents of
Pop-Tarts is here to dial it up to Crazy Good for any celebration, so be sure to visit PopTarts.com to find the iconic toaster pastry at a store near you and follow Pop-Tarts on TikTok, Instagram, and Facebook to keep up with the latest news.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
Abbreviated Terms & Conditions:
Offer begins 8/7/24 at 1:00 PM (ET) and ends 8/9/24 at 3:00 PM (ET), or while supplies last – whichever occurs first. Limit 15 Offers each Participating Market; available until 3:00 PM (ET) on 8/9/24 or while supplies last – whichever occurs first. Available only to individuals who are eighteen (18) years of age or older and reside in
© 2024 Kellanova
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Keara Clacko
(312) 988-2163
kclacko@webershandwick.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/pop-tarts-debuts-its-largest-toaster-pastry-ever-sold-to-dial-up-end-of-summer-moments-into-crazy-good-celebrations-302213581.html
SOURCE Kellanova
FAQ
How big is the new Pop-Tarts Party Pastry compared to regular Pop-Tarts?
When and where will the Pop-Tarts Party Pastry be available for purchase?
How much does the Pop-Tarts Party Pastry cost?
Can the Pop-Tarts Party Pastry be customized?
