PIZZA LOVERS, REJOICE! CHEEZ-IT® FIRES UP NEW PIZZA-INSPIRED FLAVORS
Kellanova (NYSE: K) has announced the launch of two new pizza-inspired Cheez-It flavors: Cheez-It Snap'd Extra Crunchy Margherita Pizza and Cheez-It Duoz Pesto + Mozzarella. The new products, made with 100% real cheese, aim to deliver authentic Italian-inspired flavors to the brand's snack lineup.
The Margherita Pizza variety features tangy tomato, basil, olive oil, and mozzarella flavors with an extra-crunchy texture. The Pesto + Mozzarella Duoz combines herb-infused pesto crackers with creamy mozzarella crackers. Starting immediately, customers can purchase these new flavors on cheezit.com, with a special 20% discount plus free shipping available on National Pizza Day (February 9) using code PIZZA20. Both varieties will be available nationwide by March 2025.
Kellanova (NYSE: K) ha annunciato il lancio di due nuovi gusti di Cheez-It ispirati alla pizza: Cheez-It Snap'd Extra Crunchy Margherita Pizza e Cheez-It Duoz Pesto + Mozzarella. I nuovi prodotti, realizzati con formaggio 100% autentico, mirano a offrire sapori autentici ispirati all'Italia nella linea di snack del marchio.
La varietà Margherita Pizza presenta sapori di pomodoro piccante, basilico, olio d'oliva e mozzarella, con una consistenza extra croccante. Il Pesto + Mozzarella Duoz combina cracker al pesto aromatizzati con cracker di mozzarella cremosa. A partire da subito, i clienti possono acquistare questi nuovi gusti su cheezit.com, con uno speciale sconto del 20% e spedizione gratuita disponibile per il National Pizza Day (9 febbraio) utilizzando il codice PIZZA20. Entrambe le varietà saranno disponibili in tutto il paese entro marzo 2025.
Kellanova (NYSE: K) ha anunciado el lanzamiento de dos nuevos sabores de Cheez-It inspirados en la pizza: Cheez-It Snap'd Extra Crunchy Margherita Pizza y Cheez-It Duoz Pesto + Mozzarella. Los nuevos productos, elaborados con 100% queso real, tienen como objetivo ofrecer sabores auténticos inspirados en la cocina italiana a la línea de snacks de la marca.
La variedad de pizza Margherita presenta sabores de tomate ácido, albahaca, aceite de oliva y mozzarella, con una textura extra crujiente. El Pesto + Mozzarella Duoz combina galletas de pesto infusionadas con galletas de mozzarella cremosa. A partir de ahora, los clientes pueden adquirir estos nuevos sabores en cheezit.com, con un descuento especial del 20% y envío gratis disponible para el National Pizza Day (9 de febrero) utilizando el código PIZZA20. Ambas variedades estarán disponibles a nivel nacional para marzo de 2025.
켈라노바 (NYSE: K)는 피자에서 영감을 받은 새로운 두 가지 치즈잇 맛인 치즈잇 스냅드 엑스트라 크런치 마르게리타 피자와 치즈잇 듀오즈 바질 페스토 + 모짜렐라를 출시한다고 발표했습니다. 새로운 제품들은 100% 진짜 치즈로 만들어져 브랜드의 간식 라인업에 이탈리아에서 영감을 받은 진정한 맛을 제공할 목적으로 제작되었습니다.
마르게리타 피자 종류는 톡 쏘는 토마토, 바질, 올리브 오일과 모짜렐라의 맛이 결합되어 설치형 매우 바삭한 식감을 자랑합니다. 바질 페스토 + 모짜렐라 듀오즈는 허브가 배인 페스토 크래커와 크리미한 모짜렐라 크래커를 결합합니다. 즉시, 고객은 cheezit.com에서 이 새로운 맛을 구입할 수 있으며, 국립 피자 데이(2월 9일)에는 PIZZA20 코드를 사용하여 20% 특별 할인과 무료 배송을 받을 수 있습니다. 두 가지 종류 모두 2025년 3월까지 전국적으로 제공될 예정입니다.
Kellanova (NYSE: K) a annoncé le lancement de deux nouvelles saveurs de Cheez-It inspirées de la pizza : Cheez-It Snap'd Extra Crunchy Margherita Pizza et Cheez-It Duoz Pesto + Mozzarella. Les nouveaux produits, fabriqués avec 100 % de fromage réel, visent à offrir des saveurs authentiques inspirées de l'Italie à la gamme de collations de la marque.
La variété Margherita Pizza présente des saveurs de tomate acidulée, de basilic, d'huile d'olive et de mozzarella, avec une texture extra croustillante. Le Pesto + Mozzarella Duoz combine des crackers au pesto infusés aux herbes avec des crackers de mozzarella crémeux. À partir de maintenant, les clients peuvent acheter ces nouvelles saveurs sur cheezit.com, avec une remise spéciale de 20 % et des frais de port gratuits disponibles le National Pizza Day (9 février) en utilisant le code PIZZA20. Les deux variétés seront disponibles dans tout le pays d'ici mars 2025.
Kellanova (NYSE: K) hat die Einführung von zwei neuen pizzainspirierten Cheez-It-Sorten bekannt gegeben: Cheez-It Snap'd Extra Crunchy Margherita Pizza und Cheez-It Duoz Pesto + Mozzarella. Die neuen Produkte, die mit 100 % echtem Käse hergestellt werden, zielen darauf ab, authentische italienisch inspirierte Aromen in das Snack-Sortiment der Marke zu bringen.
Die Variante Margherita Pizza bietet pikante Tomaten-, Basilikum-, Olivenöl- und Mozzarella-Aromen mit einer extra-knusprigen Textur. Die Pesto + Mozzarella Duoz kombiniert kräuterinfundierte Pesto-Cracker mit cremigen Mozzarella-Crackern. Ab sofort können Kunden diese neuen Geschmäcker auf cheezit.com erwerben, mit einem speziellen Rabatt von 20 % und kostenlosem Versand am National Pizza Day (9. Februar), wenn sie den Code PIZZA20 verwenden. Beide Sorten werden bis März 2025 bundesweit erhältlich sein.
- Product line expansion with innovative flavors targeting pizza enthusiasts
- Strategic product launch timing with promotional discount to drive initial sales
- Leveraging existing brand strength in snack market
- None.
Insights
This product launch represents an incremental expansion of Kellanova's Cheez-It brand portfolio but falls short of being market-moving news. The introduction of pizza-inspired flavors aligns with current snacking trends and consumer demand for innovative flavor experiences, but is unlikely to materially impact Kellanova's
The strategic timing of the release, coinciding with National Pizza Day promotions and a direct-to-consumer early access approach via cheezit.com, demonstrates smart marketing but represents standard industry practice. While the new variants may contribute to maintaining brand relevance and market share in the competitive snack category, they represent an evolution rather than revolution in the product line.
The gradual nationwide rollout by March 2025 suggests controlled scaling of production and distribution, minimizing operational risks while allowing for market response assessment. This approach is fiscally prudent but reinforces the immediate financial impact of this launch.
The brand's bold expansion of pizza-inspired crackers delivers a slice of innovation with two new varieties, bringing authentic Italian-inspired flavors to its cheesy, crunchy snack lineup
"Cheez-It is always looking for new ways to deliver bold, cheesy flavors that our fans love, and with these latest additions to our pizza-inspired lineup, we're bringing the irresistible taste of pizza to every bite," said Cara Tragseiler, Senior Brand Director for Cheez-It. "From the sweet, savory burst of Cheez-It Snap'd Extra Crunchy Margherita Pizza to the vibrant, creamy blend of Cheez-It Duoz Pesto + Mozzarella, these two new snacks are a must-have for anyone who dreams of pizza perfection in snackable form."
Each crunchy, flavorful bite of these pizza-inspired Cheez-It crackers delivers a satisfyingly bold snacking experience that will have your tastebuds saying, "that's amore!" The crackers are available in two varieties:
- Cheez-It Snap'd Extra Crunchy Margherita Pizza: Enjoy the baked, not fried, made with
100% real cheese taste of Cheez-It Snap'd, now with an irresistible extra crunch! Coated in margherita pizza seasoning, every bite delivers a burst of flavor featuring the sweetness of tangy tomato, bright notes of basil and olive oil, and the creaminess of mozzarella. Each chip offers a perfectly crispy, toasty texture that captures the essence of biting into a classic thin crust margherita pizza. - Cheez-It Duoz Pesto + Mozzarella: Indulge in the newest combination of Cheez-It Pesto & Mozzarella Duoz. The pesto cracker introduces a lively blend of green herbs, olive oil and savory Italian cheeses, balanced with a hint of garlic. The mozzarella cracker is creamy and mild, perfectly complementing the pesto, packing a harmonious bite bursting with Italian-inspired flavor.
Starting today, fans can shop the new flavor drop and be among the first to grab a slice of the action at cheezit.com. And for one day only, on National Pizza Day (February 9), fans can score
Both new Cheez-It pizza-inspired crackers will be fully available nationwide by March 2025. We know you Want It. Need It. Cheez-It®. all the time, so be sure to follow @CheezIt on Instagram, Facebook and TikTok for more details on the latest fun and food news.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
Contact:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Lisa VanCleave
(309) 582-6709
LHVanCleave@webershandwick.com
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SOURCE Kellanova
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