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Jones Soda Appoints New CEO Scott Harvey and CFO Brian Meadows

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Jones Soda Co. (JSDA) has appointed Scott Harvey as CEO and Brian Meadows as CFO, effective immediately. The appointments aim to implement a strategic plan focused on transforming Jones from a craft soda company into a comprehensive beverage company with profitable growth.

Harvey, former president of Dunn Brothers Coffee with 40 years of industry experience, and Meadows, a seasoned CFO with over 25 years of experience, will lead the company's strategic initiatives. The plan focuses on three key areas: craft soda (emphasizing Jones Minis and zero-sugar versions), modern soda (featuring Pop Jones and Fiesta Jones), and adult beverages (including Spiked Jones and Mary Jones Hemp Delta-9 beverages).

The company recently secured distribution agreements covering 2,000 convenience stores, marking its first significant presence in this channel in its nearly 30-year history.

Jones Soda Co. (JSDA) ha nominato Scott Harvey come CEO e Brian Meadows come CFO, con effetto immediato. Le nomine mirano a implementare un piano strategico focalizzato sulla trasformazione di Jones da un'azienda di soda artigianale a una compagnia di bevande completa con una crescita redditizia.

Harvey, ex presidente di Dunn Brothers Coffee con 40 anni di esperienza nel settore, e Meadows, un CFO esperto con oltre 25 anni di esperienza, guideranno le iniziative strategiche dell'azienda. Il piano si concentra su tre aree chiave: soda artigianale (con un'enfasi su Jones Minis e versioni senza zucchero), soda moderna (che presenta Pop Jones e Fiesta Jones) e bevande per adulti (inclusi Spiked Jones e Mary Jones Hemp Delta-9).

L'azienda ha recentemente stipulato contratti di distribuzione che coprono 2.000 negozi di convenienza, segnando la sua prima presenza significativa in questo canale nella sua storia quasi trentennale.

Jones Soda Co. (JSDA) ha nombrado a Scott Harvey como CEO y a Brian Meadows como CFO, con efecto inmediato. Los nombramientos tienen como objetivo implementar un plan estratégico centrado en transformar a Jones de una empresa de refrescos artesanales a una compañía de bebidas integral con crecimiento rentable.

Harvey, ex presidente de Dunn Brothers Coffee con 40 años de experiencia en la industria, y Meadows, un CFO experimentado con más de 25 años de trayectoria, liderarán las iniciativas estratégicas de la empresa. El plan se enfoca en tres áreas clave: refrescos artesanales (enfocándose en Jones Minis y versiones sin azúcar), refrescos modernos (presentando Pop Jones y Fiesta Jones), y bebidas para adultos (incluyendo Spiked Jones y las bebidas Mary Jones Hemp Delta-9).

La empresa ha asegurado recientemente acuerdos de distribución que cubren 2,000 tiendas de conveniencia, marcando su primera presencia significativa en este canal en casi 30 años de historia.

존스 소다 주식회사 (JSDA)가 스콧 하비를 CEO로, 브라이언 메도스를 CFO로 즉시 임명했습니다. 이러한 임명은 존스를 수공예 음료 회사에서 포괄적인 음료 회사로 변모시키고 수익성 있는 성장을 목표로 한 전략 계획을 실행하기 위한 것입니다.

하비는 40년의 업계 경험을 가진 던 브라더스 커피의 전 회장이며, 메도스는 25년 이상의 경험을 가진 노련한 CFO입니다. 이들은 회사의 전략적 이니셔티브를 이끌 것입니다. 이 계획은 세 가지 주요 분야에 중점을 둡니다: 수공예 음료 (존스 미니스 및 무가당 버전 강조), 현대 음료 (팝 존스와 피에스타 존스 포함), 성인 음료 (스파이크 존스 및 메리 존스 대마 델타-9 음료 포함).

회사는 최근 2,000개의 편의점과의 유통 계약을 체결하여 거의 30년 역사에서 처음으로 이 채널에 상당한 존재감을 확보했습니다.

Jones Soda Co. (JSDA) a nommé Scott Harvey au poste de PDG et Brian Meadows au poste de directeur financier, avec effet immédiat. Ces nominations visent à mettre en œuvre un plan stratégique axé sur la transformation de Jones d'une entreprise de soda artisanal à une entreprise de boissons complète avec une croissance rentable.

Harvey, ancien président de Dunn Brothers Coffee avec 40 ans d'expérience dans l'industrie, et Meadows, un directeur financier expérimenté avec plus de 25 ans d'expérience, dirigeront les initiatives stratégiques de l'entreprise. Le plan se concentre sur trois domaines clés : sodas artisanaux (mettant l'accent sur les Jones Minis et les versions zéro sucre), sodas modernes (présentant Pop Jones et Fiesta Jones) et boissons pour adultes (y compris les Spiked Jones et les boissons Mary Jones Hemp Delta-9).

L'entreprise a récemment sécurisé des accords de distribution couvrant 2 000 magasins de proximité, marquant sa première présence significative dans ce canal en près de 30 ans d'histoire.

Jones Soda Co. (JSDA) hat Scott Harvey als CEO und Brian Meadows als CFO mit sofortiger Wirkung ernannt. Die Ernennungen zielen darauf ab, einen strategischen Plan umzusetzen, der darauf abzielt, Jones von einem Craft-Soda-Unternehmen in ein umfassendes Getränkeunternehmen mit profitabler Wachstumsstrategie zu transformieren.

Harvey, ehemaliger Präsident von Dunn Brothers Coffee mit 40 Jahren Branchenerfahrung, und Meadows, ein erfahrener CFO mit über 25 Jahren Erfahrung, werden die strategischen Initiativen des Unternehmens leiten. Der Plan konzentriert sich auf drei zentrale Bereiche: Craft-Soda (mit Schwerpunkt auf Jones Minis und zuckerfreien Versionen), moderne Limonade (mit Pop Jones und Fiesta Jones) und alkoholische Getränke (einschließlich Spiked Jones und Mary Jones Hemp Delta-9 Getränke).

Das Unternehmen hat kürzlich Verträge für die Distribution in 2.000 Convenience-Stores geschlossen und damit seine erste bedeutende Präsenz in diesem Kanal in fast 30 Jahren Geschichte gesichert.

Positive
  • New distribution agreements covering 2,000 convenience stores
  • Strategic expansion into three distinct beverage categories
  • Appointment of experienced executives with proven track records
  • Introduction of new product lines targeting different market segments
Negative
  • None.

Experienced Executives Plan to Execute Strategic Plan Focused on Driving Profitable Growth

SEATTLE, Feb. 5, 2025 /PRNewswire/ -- Jones Soda Co. ("Jones" or the "Company")  (CSE: JSDA, OTCQB: JSDA) today announced the hiring of proven business executives Scott Harvey and Brian Meadows to serve as the Company's new Chief Executive Officer and Chief Financial Officer, respectively. Both are expected to be instrumental in implementing a strategic plan designed to generate profitable growth and transform Jones from a craft soda company into a full-fledged beverage company.

"In the last three months we have adjusted our business plan to prioritize what we believe to be the most promising segments of our portfolio, including new products in our innovation pipeline. We are confident that we now have all the pieces in place to deliver high growth and profitable performance," said Paul Norman, Jones' Chairman of the Board of Directors who has served as Interim Chief Executive Officer and Chief Financial Officer since late 2024. "Both Scott and Brian have deep food and beverage experience, have successfully driven business transformation in their previous roles, and we believe will provide immediate hands-on value in implementing our strategy."

"I'm impressed with the steps that Jones has taken to expand beyond its craft soda roots by adding new product lines and formats that I believe are aligned with the preferences of today's consumer," said Mr. Harvey. "I believe the Company's strategic plan provides a clear path to leveraging that foundation to achieve profitability, and I look forward to working with the team to put the plan into action."

Scott Harvey most recently served as president of Dunn Brothers Coffee, a chain of coffee shops offering small-batch roast coffee in seven states. His 40-year career also includes top executive posts with Golden Krust Caribbean Bakery, Black Rifle Coffee Company, Nathan's Famous and Einstein Noah Restaurant Group, where his last position involved leading operations for 850 corporate, license and franchise restaurants. His achievements include orchestrating sustained revenue growth, aligning spending with growth objectives, and building high-performing cultures. He earned a B.S. in hotel and restaurant management from Johnson & Wales University.

Brian Meadows has over 25 years of experience as a Chief Financial Officer and senior executive in CPG, food ingredients, telecommunications and other industries, including public companies. He most recently served as Chief Financial Officer for Simply Better Brands Corporation, where he helped guide the development and growth of that company's HERO brand TRUBARTM. He also has deep expertise in growth, cash flow and risk management as well as in both equity and debt capital raises, and extensive involvement in strategy and operations. He holds Certified Financials Analyst (CFA) and Certified Public Accountant (CPA) designations and earned an MBA from the University of Glasgow.

Both appointments are effective immediately.

Under the current strategic plan, Jones intends to concentrate on key new and legacy products in areas including modern soda, adult beverages and craft soda.

In the craft soda category, the Company plans to emphasize newer formats such as its 7.5 oz Jones Minis and zero-sugar versions of its most popular flavors while also continuing to market its mainline 12 oz craft sodas, known for their unique flavors, pure cane sugar formulations, user-generated photo labels, and premium taste.

In the modern soda category, the Company intends to emphasize Pop Jones, a family of all-natural, 30-calorie functional sodas with just 4 grams of sugar and generous fiber and immune support, and Fiesta Jones, a Latin-inspired collection developed for convenience stores with only 80 calories, no artificial colors or caffeine, and resealable aluminum bottles.

In the adult beverage category, the Company expects to focus on Spiked Jones, a hard craft soda that combines six of Jones' classic pure cane sugar soda flavors with hard ciders, and Mary Jones Hemp Delta-9 (HD9) beverages, a line of hemp-derived THC-infused alcohol alternatives.

Several of these product lines are included in the new distribution agreements covering 2,000 convenience stores that were announced last month, marking Jones' first significant presence in the convenience channel in its nearly 30-year history.

About Jones Soda 
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading developer of sodas and hemp-infused beverages known for their premium taste, unique flavors, and unconventional brand personality. Launched in 1996 as the original craft soda brand, the Company today markets a diverse portfolio of sodas, mixers, spiked soda, and wellness beverages under the Jones® Soda brand as well as a line of award-winning hemp beverages and edibles leveraging Jones' trademark flavors under the Mary Jones brand. For more information, visit www.jonessoda.com, www.myjones.com, or https://gomaryjones.com

The CSE does not accept responsibility for the adequacy or accuracy of this release.

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Cautionary Statements Regarding Forward‐Looking Information

This news release may contain both forward‐looking information and forward-looking statements within the meaning of applicable securities legislation in both Canada and the United States, which reflect management's current expectations regarding future events. Such information and statements include, without limitation, information regarding the successful implementation of the Company's updated strategic plan and the focus on specific beverage product offerings. Although the Company believes that such information and statements are reasonable, it can give no assurance that such expectations will prove to be correct.

Both forward‐looking information and forward-looking statements are typically identified by words such as: "believe", "expect", "anticipate", "intend", "estimate", "postulate" and similar expressions, or are those, which, by their nature, refer to future events. The Company cautions investors that any forward‐looking information or forward-looking statements provided by the Company are not a guarantee of future results or performance and that such forward‐looking information or forward-looking statements are based upon a number of estimates and assumptions of management in light of management's experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this news release including, without limitation, that the Company's management will be able to successfully implement the Company's updated strategic in the manner intended; that the Company will be able to successfully launch the products it intends to launch; that general business and economic conditions will not change in a material adverse manner; and assumptions regarding political and regulatory stability and stability in financial and capital markets.

Forward‐looking statements also involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward‐looking statements. Such risks and other factors include, among others: the risk that the Company may not be able execute on its strategic plan as intended or focus on the products it intends to focus on; the state of the financial markets for the Company's securities; the Company's ability to raise the necessary capital or to be fully able to implement its business strategies; and other risks and factors that the Company is unaware of at this time.

The forward‐looking statements contained in this news release are made as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward‐ looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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SOURCE Jones Soda

FAQ

Who is the new CEO of Jones Soda (JSDA) and what is his background?

Scott Harvey is the new CEO of Jones Soda, bringing 40 years of industry experience. He previously served as president of Dunn Brothers Coffee and held executive positions at Golden Krust Caribbean Bakery, Black Rifle Coffee Company, Nathan's Famous, and Einstein Noah Restaurant Group.

What are the main product categories in JSDA's new strategic plan?

Jones Soda's strategic plan focuses on three main categories: craft soda (Jones Minis and zero-sugar versions), modern soda (Pop Jones and Fiesta Jones), and adult beverages (Spiked Jones and Mary Jones Hemp Delta-9 beverages).

How many convenience stores are covered in JSDA's new distribution agreements?

Jones Soda has secured new distribution agreements covering 2,000 convenience stores, marking its first significant presence in the convenience channel in its nearly 30-year history.

What is Pop Jones and how does it differ from traditional Jones Soda products?

Pop Jones is a line of all-natural, functional sodas containing 30 calories, 4 grams of sugar, and added fiber and immune support, representing Jones Soda's entry into the modern soda category.

What are the new adult beverage products from JSDA?

JSDA's adult beverage products include Spiked Jones, which combines classic Jones soda flavors with hard ciders, and Mary Jones Hemp Delta-9 (HD9) beverages, a line of hemp-derived THC-infused alcohol alternatives.

Jones Soda Co

OTC:JSDA

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29.95M
98.51M
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Beverages - Non-Alcoholic
Consumer Defensive
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United States
Seattle