The St. Joe Company Launches a Boutique Real Estate Brokerage, and Announces the Appointment of Diane Hausler, Industry Veteran, as Senior Vice President to Manage the Business
The St. Joe Company (NYSE: JOE) has launched a boutique real estate brokerage focused on home sales along Northwest Florida's gulf coast. The company appointed Diane Hausler as Senior Vice President to manage the brokerage's operations. Hausler brings over 22 years of real estate experience, previously serving as a sales executive at The Ebby Halliday Companies, where she led a team of up to 150 agents and contributed to $8.2 billion in total sales volume in 2023.
The brokerage plans to open its first office in St. Joe's WaterColor Town Center in spring, with plans for future expansion. This initiative aligns with St. Joe's strategy of growing 'asset-light' businesses, such as Watersound Insurance Agency and Watersound Title Agency, aiming to generate recurring revenue streams from residential community investments.
La St. Joe Company (NYSE: JOE) ha lanciato un'agenzia immobiliare boutique focalizzata sulle vendite di case lungo la costa del Golfo della Florida Nordoccidentale. L'azienda ha nominato Diane Hausler come Vicepresidente Senior per gestire le operazioni dell'agenzia. Hausler porta con sé oltre 22 anni di esperienza nel settore immobiliare, avendo precedentemente lavorato come dirigente vendite presso The Ebby Halliday Companies, dove ha diretto un team di fino a 150 agenti e ha contribuito a 8,2 miliardi di dollari di volume totale di vendite nel 2023.
L'agenzia prevede di aprire il suo primo ufficio nel WaterColor Town Center di St. Joe in primavera, con piani per una futura espansione. Questa iniziativa è in linea con la strategia di St. Joe di far crescere attività 'leggere' in termini di asset, come Watersound Insurance Agency e Watersound Title Agency, puntando a generare flussi di entrate ricorrenti dagli investimenti nelle comunità residenziali.
La St. Joe Company (NYSE: JOE) ha lanzado una agencia inmobiliaria boutique centrada en la venta de casas a lo largo de la costa del golfo del noroeste de Florida. La empresa nombró a Diane Hausler como Vicepresidenta Senior para gestionar las operaciones de la agencia. Hausler aporta más de 22 años de experiencia en bienes raíces, habiendo trabajado anteriormente como ejecutiva de ventas en The Ebby Halliday Companies, donde lideró un equipo de hasta 150 agentes y contribuyó a un volumen total de ventas de 8.2 mil millones de dólares en 2023.
La agencia planea abrir su primera oficina en el WaterColor Town Center de St. Joe en primavera, con planes de expansión futura. Esta iniciativa está alineada con la estrategia de St. Joe de hacer crecer negocios 'ligeros' en términos de activos, como Watersound Insurance Agency y Watersound Title Agency, y tiene como objetivo generar flujos de ingresos recurrentes a partir de inversiones en comunidades residenciales.
세인트 조 회사 (NYSE: JOE)는 플로리다 북서부 만 해안의 주택 판매에 중점을 둔 부티크 부동산 중개업체를 시작했습니다. 이 회사는 다이앤 하슬러를 수석 부사장으로 임명하여 중개업체의 운영을 관리하게 했습니다. 하슬러는 이전에 The Ebby Halliday Companies에서 세일즈 임원으로 활동하며 150명의 에이전트 팀을 이끌었고, 2023년에는 총 82억 달러의 판매량에 기여한 22년 이상의 부동산 경험을 가지고 있습니다.
이 중개업체는 봄에 세인트 조의 워터컬러 타운 센터에 첫 번째 사무소를 열 계획이며, 향후 확장 계획도 가지고 있습니다. 이 이니셔티브는 주거 공동체 투자에서 반복적인 수익원을 창출하는 것을 목표로 하는 Watersound Insurance Agency 및 Watersound Title Agency와 같은 '자산 경량' 비즈니스 성장 전략과 일치합니다.
La St. Joe Company (NYSE: JOE) a lancé une agence immobilière boutique axée sur la vente de maisons le long de la côte du golfe du nord-ouest de la Floride. L’entreprise a nommé Diane Hausler au poste de Vice-Présidente Senior pour gérer les opérations de l’agence. Hausler possède plus de 22 ans d’expérience dans le secteur immobilier, ayant précédemment occupé le poste de responsable des ventes chez The Ebby Halliday Companies, où elle a dirigé une équipe de jusqu’à 150 agents et a contribué à un volume total de ventes de 8,2 milliards de dollars en 2023.
L’agence prévoit d’ouvrir son premier bureau au WaterColor Town Center de St. Joe au printemps, avec des projets d’expansion future. Cette initiative s’aligne avec la stratégie de St. Joe de développer des activités 'légères' en termes d’actifs, comme Watersound Insurance Agency et Watersound Title Agency, visant à générer des flux de revenus récurrents à partir des investissements dans des communautés résidentielles.
Die St. Joe Company (NYSE: JOE) hat eine Boutique-Immobilienagentur gegründet, die sich auf den Verkauf von Immobilien an der Golfküste im Nordwesten Floridas spezialisiert hat. Das Unternehmen hat Diane Hausler zur Senior Vice President ernannt, um die Betriebsabläufe der Agentur zu leiten. Hausler bringt über 22 Jahre Erfahrung in der Immobilienbranche mit, nachdem sie zuvor als Vertriebsleiterin bei The Ebby Halliday Companies tätig war, wo sie ein Team von bis zu 150 Agenten leitete und 2023 zu einem Gesamtverkaufsvolumen von 8,2 Milliarden US-Dollar beitrug.
Die Agentur plant, im Frühling ihr erstes Büro im WaterColor Town Center von St. Joe zu eröffnen, mit Plänen für eine künftige Expansion. Diese Initiative stimmt mit der Strategie von St. Joe überein, 'asset-light' Geschäftsmodelle zu entwickeln, wie die Watersound Insurance Agency und Watersound Title Agency, die darauf abzielen, wiederkehrende Einnahmequellen aus Investitionen in Wohnanlagen zu generieren.
- Launch of new revenue stream through asset-light brokerage business
- Expansion into high-growth Northwest Florida housing market
- Appointment of experienced leader with proven track record ($8.2B in sales volume)
- Strategic alignment with existing insurance and title agency businesses
- None.
“The time is right for St. Joe to open this brokerage, as the
With more than 22 years of proven leadership and knowledge in real estate, Hausler brings a wealth of experience to this new role. Prior to joining St. Joe, Hausler served as a sales executive for The Ebby Halliday Companies where she led a team of up to 150 agents in the
“I am thrilled to join The St. Joe Company to begin the process of building a brokerage where high-touch, personalized service for both buyers and sellers is at the core of what we do,” said Hausler. “Our first priority is to create a team of agents who share in this vision and who can hit the ground running in this beautiful area. This launch represents a unique opportunity to establish a trusted brokerage with a long-term vision in such a highly sought-after part of the country.”
The brokerage plans to open its first office in St. Joe’s WaterColor Town Center in the spring with plans for additional office locations in the future.
“Our extensive market presence, the continued migration of residents from all over the country and Diane’s record of success positions us well to grow this business into a regional presence in south
Important Notice Regarding Forward-Looking Statements
This press release contains “forward-looking statements,” within the meaning of Section 21E of the Securities Exchange Act of 1934, including statements regarding the St. Joe’s brokerage business plans. These forward-looking statements are qualified in their entirety by cautionary statements and risk factors set forth in St. Joe’s filings with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2023 and subsequent current report filings, as well as St. Joe’s ability to successfully launch and operate the brokerage business.
About the St. Joe Company
The St. Joe Company is a real estate development, asset management and operating company with real estate assets and operations in
©2025 The St Joe Company. “St. Joe®,” “JOE®,” the “Taking Flight” Design®,” “St. Joe (and Taking Flight Design)®,” “WaterColor®” and “Watersound®” are registered service marks of The St. Joe Company.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107095666/en/
The St. Joe Company, Investor Relations
Marek Bakun
866-417-7132
Marek.Bakun@joe.com
The St. Joe Company, Media Relations
Mary Beth Lovingood
850-231-6583
marybeth.lovingood@joe.com
Source: The St. Joe Company
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