J&J Snack Foods Refreshes SUPERPRETZEL® with a Bolder Taste and Softer Texture
J&J Snack Foods (NASDAQ: JJSF) has announced a significant upgrade to its SUPERPRETZEL® recipe, enhancing the nation's #1 soft pretzel brand with a bolder Bavarian-style flavor and softer texture. The recipe refresh maintains the product's classic convenience and vegan-friendly status while delivering a more robust taste profile.
The updated recipe comes after extensive nationwide research by J&J's R&D team to meet modern consumer preferences. Key improvements include a heartier bite and reformulated texture, accompanied by refreshed packaging. The enhanced SUPERPRETZEL® is currently being rolled out to retailers nationwide throughout spring 2025.
J&J Snack Foods (NASDAQ: JJSF) ha annunciato un importante aggiornamento della ricetta del suo SUPERPRETZEL®, migliorando il marchio di pretzel morbidi numero uno negli Stati Uniti con un sapore bavarese più deciso e una consistenza più morbida. La ricetta rinnovata mantiene la praticità classica del prodotto e la sua compatibilità con una dieta vegana, offrendo al contempo un profilo di gusto più intenso.
La nuova ricetta arriva dopo un'ampia ricerca nazionale condotta dal team di R&S di J&J per rispondere alle preferenze dei consumatori moderni. I principali miglioramenti includono una masticabilità più consistente e una texture riformulata, accompagnate da un packaging aggiornato. Il SUPERPRETZEL® potenziato sarà distribuito ai rivenditori in tutto il paese durante la primavera del 2025.
J&J Snack Foods (NASDAQ: JJSF) ha anunciado una actualización significativa de la receta de su SUPERPRETZEL®, mejorando la marca de pretzel suave número uno del país con un sabor bávaro más intenso y una textura más suave. La renovación de la receta mantiene la conveniencia clásica del producto y su condición apta para veganos, mientras ofrece un perfil de sabor más robusto.
La receta actualizada llega tras una extensa investigación nacional realizada por el equipo de I+D de J&J para satisfacer las preferencias de los consumidores modernos. Las mejoras clave incluyen una mordida más firme y una textura reformulada, junto con un embalaje renovado. El mejorado SUPERPRETZEL® se está distribuyendo actualmente a minoristas en todo el país durante la primavera de 2025.
J&J 스낵 푸즈 (NASDAQ: JJSF)는 자사의 SUPERPRETZEL® 레시피를 대대적으로 업그레이드했다고 발표했습니다. 미국에서 가장 인기 있는 부드러운 프레첼 브랜드를 바이에른 스타일의 진한 맛과 더 부드러운 식감으로 강화했습니다. 이번 레시피 개편은 제품의 전통적인 편리함과 비건 친화적 특성을 유지하면서도 더욱 풍부한 맛을 제공합니다.
업데이트된 레시피는 J&J 연구개발팀이 전국적인 소비자 조사를 거쳐 현대 소비자들의 취향에 맞추어 개발한 결과입니다. 주요 개선점으로는 더 쫄깃한 식감과 재구성된 텍스처, 그리고 새롭게 디자인된 포장이 포함되어 있습니다. 향상된 SUPERPRETZEL®은 2025년 봄을 맞아 전국 소매점에 순차적으로 출시될 예정입니다.
J&J Snack Foods (NASDAQ : JJSF) a annoncé une mise à jour majeure de la recette de son SUPERPRETZEL®, améliorant la marque numéro un de bretzels moelleux aux États-Unis avec une saveur bavaroise plus prononcée et une texture plus tendre. La recette revisitée conserve la praticité classique du produit ainsi que son statut vegan, tout en offrant un profil gustatif plus riche.
Cette nouvelle recette fait suite à une vaste étude nationale menée par l'équipe R&D de J&J afin de répondre aux attentes des consommateurs modernes. Les principales améliorations incluent une mâche plus ferme et une texture reformulée, accompagnées d’un emballage renouvelé. Le SUPERPRETZEL® amélioré sera déployé chez les détaillants à travers le pays au printemps 2025.
J&J Snack Foods (NASDAQ: JJSF) hat eine bedeutende Verbesserung seiner SUPERPRETZEL®-Rezeptur angekündigt, die die landesweit führende Marke für weiche Brezeln mit einem kräftigeren bayerischen Geschmack und einer weicheren Textur aufwertet. Das Rezept-Update bewahrt die klassische Bequemlichkeit und die vegane Eignung des Produkts und bietet gleichzeitig ein intensiveres Geschmacksprofil.
Die überarbeitete Rezeptur folgt auf umfangreiche landesweite Forschung des F&E-Teams von J&J, um den modernen Verbraucherpräferenzen gerecht zu werden. Zu den wichtigsten Verbesserungen zählen ein herzhafterer Biss und eine neu formulierte Textur, begleitet von einer überarbeiteten Verpackung. Die verbesserte SUPERPRETZEL® wird im Frühjahr 2025 landesweit an Einzelhändler ausgeliefert.
- SUPERPRETZEL maintains its position as the #1 soft pretzel brand in the nation
- Product improvement could drive consumer interest and sales
- Nationwide distribution network ensures broad market reach
- None.
The iconic soft pretzel snack debuts a recipe upgrade with a more robust Bavarian-style flavor while keeping the classic convenience fans love
Through extensive nationwide research, the J&J Snack Foods Research & Development team explored ways to enhance the taste and texture of the beloved 50+-year-old SUPERPRETZEL recipe — ensuring the new product not only meets but exceeds today's consumer expectations.
"We have a passion for pretzels at J&J Snack Foods, and SUPERPRETZEL has been a household favorite for more than 50 years," said Lynwood Mallard, CMO at J&J Snack Foods. "We listened to our customers and made small but meaningful recipe updates to enhance the product while keeping the signature twist, convenience, and vegan-friendly recipe our fans love."
Why Fans Will Love the New SUPERPRETZEL:
- New Recipe, Same Twist – More robust in flavor, with a heartier, Bavarian-style bite
- Softer Than Ever – A reformulated texture for an even better snacking experience
- Still Vegan – A recipe refresh that keeps its plant-based goodness
- A Fresh Look, Same Great Value – New and refreshed packaging
- Found Nationally – In your local grocer's freezer
SUPERPRETZEL's new recipe is already hitting shelves and will continue rolling out to retailers nationwide throughout the spring, giving pretzel lovers everywhere a chance to enjoy an enhanced version of their favorite snack.
For more information, visit www.superpretzel.com and follow @SUPERPRETZEL on Facebook and Instagram.
About J&J Snack Foods Corp.
J&J Snack Foods Corp. (NASDAQ: JJSF) is a leader and innovator in the snack food and frozen beverage industry. For over fifty years, the company has specialized in delicious snack and beverage brands for the foodservice and retail segments, serving up fun across the U.S. market. J&J Snack Foods' core brands include SUPERPRETZEL, the #1 soft pretzel brand, ICEE and SLUSH PUPPIE frozen beverages and Dippin' Dots, the original beaded ice cream. The company's broad brand portfolio also includes LUIGI'S Real Italian Ice, MINUTE MAID* frozen ices, WHOLE FRUIT frozen fruit bars, DOGSTERS ice cream style treats for dogs, ¡Hola! Churros, THE FUNNEL CAKE FACTORY funnel cakes and fries, Thinsters and bakery brands including MARY B'S, DADDY RAY'S, COUNTRY HOME BAKERS and HILL & VALLEY. For more information, please visit www.jjsnack.com.
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SOURCE J&J Snack Foods Corp.
FAQ
What changes has J&J Snack Foods made to SUPERPRETZEL in 2025?
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