Dogsters Launches New Pumpkin Flavored Ice Cream Style Treat for Dogs
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Insights
The introduction of a new dairy-free pumpkin treat for dogs by J&J Snack Foods' Dogsters brand represents a strategic move to cater to a niche but growing segment of the pet food market. Consumers are increasingly anthropomorphizing their pets and seeking products that align with their own dietary preferences and health consciousness, such as non-dairy and probiotic-enriched options. The addition of probiotics is particularly notable, as it taps into the burgeoning market for functional pet foods that claim to offer health benefits beyond basic nutrition.
From a market perspective, this launch may attract health-conscious pet owners and could potentially increase market share within the specialty pet food sector. The decision to develop this product based on customer feedback indicates a customer-centric approach that could foster brand loyalty and positive word-of-mouth marketing. However, the product's success will depend on factors such as pricing, accessibility and the effectiveness of marketing campaigns in educating consumers about the benefits of the new offering.
Real pumpkin is a source of dietary fiber and vitamins beneficial for dogs and its inclusion in Dogsters' new treat can aid in digestive health. The absence of dairy and artificial colors or flavors is a positive move, considering some dogs' lactose intolerance and potential sensitivities to synthetic additives. The inclusion of probiotics is a forward-thinking approach, as they can help maintain a healthy gut microbiome, which is crucial for a dog's overall health and well-being.
It is important for the company to ensure the probiotic strains used are safe and effective for canine consumption. Long-term impacts on canine health from regular consumption of such treats should be monitored, as the field of canine probiotic supplementation is still relatively new and evolving. Veterinary professionals may be interested in any clinical studies or data that J&J Snack Foods can provide to support their health claims.
The decision by J&J Snack Foods to include braille on their packaging demonstrates a commitment to accessibility and inclusivity, potentially resonating with socially conscious consumers. This detail, while minor in the context of the product's nutritional value, could play a significant role in shaping consumer perception of the brand as thoughtful and caring. As consumers increasingly value corporate social responsibility, such initiatives can enhance brand image and customer loyalty.
Furthermore, the company's responsiveness to customer feedback in developing a dairy-free option reflects a broader trend in consumer goods where customization and consumer engagement are key drivers of product development. This responsiveness can strengthen the emotional connection between the brand and its consumers, which is particularly effective in the pet care industry where emotional ties are strong.
New dairy-free pumpkin treat from J&J Snack Foods' Dogsters brand supports gut and digestive health in pups, available now in freezer aisles nationwide
Produced by snack food industry leader, J&J Snack Foods, Dogsters is a veterinarian approved, frozen, tasty treat that every dog can enjoy. The new pumpkin flavor was developed based on customer feedback after many requested a frozen, dairy-free treat for pups with stomach sensitivities. This low fat, low calorie doggie snack is made with real pumpkin and even has added probiotics to support gut and digestive health.
Dogsters is ready to serve straight from the freezer and is an icy, cold treat that your pup can enjoy at any time. Now with four paws-itively tasty flavors, including Cheesy Bac'n, Nutly & Cheese, and Mintë Kissably Fresh, Dogsters are loved by all breeds and around 100 calories with no artificial colors or flavors.
"The new Dogsters pumpkin flavor builds on our tail-wagging, better-than-a-belly-rub portfolio of treats for dogs," said Joanne Mizner, Vice President of Marketing at J&J Snack Foods. "After speaking with customers and pawrents across the country, we discovered the importance of a dairy-free option for pups. Pumpkin is the perfect addition to our lineup because we want all dogs to be able to enjoy a refreshingly cool treat that uses real ingredients and no artificial colors or flavors."
Dogsters products are made in the
Find out more about the Dogsters portfolio at DogstersIceCream.com.
About J&J Snack Foods Corp.
J&J Snack Foods Corp. (NASDAQ: JJSF) is a leader and innovator in the snack food and frozen beverage industry. For over fifty years, the company has specialized in delicious snack and beverage brands for foodservice and retail segments, serving up fun across the U.S. market. J&J Snack Foods' core brands include SUPERPRETZEL, the #1 soft pretzel brand, ICEE and SLUSH PUPPIE frozen beverages, and Dippin' Dots, the original beaded ice cream. The company's broad brand portfolio also includes LUIGI'S Real Italian Ice, MINUTE MAID* frozen ices, WHOLE FRUIT frozen fruit bars, DOGSTERS ice cream style treats for dogs, ¡Hola! Churros, THE FUNNEL CAKE FACTORY funnel cakes and fries, and bakery brands including MARY B'S, DADDY RAY'S, COUNTRY HOME BAKERS, and HILL & VALLEY. For more information, please visit http://www.jjsnack.com.
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SOURCE J&J Snack Foods Corp.
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