EngageLab Upgrades Its Marketing Automation Functions with AI-Powered Features to Drive Customer Success

Rhea-AI Summary

EngageLab has enhanced its Marketing Automation platform with new AI-powered features, introducing advanced capabilities across multiple channels. The upgrade includes omnichannel marketing automation across AppPush, WebPush, Email, SMS, and WhatsApp, along with a visual journey orchestrator featuring drag-and-drop functionality.

The platform's AI-driven insights provide real-time analytics for tracking user behavior and revenue conversions. Notable success stories include: an e-commerce platform achieving 30% increase in conversions, a gaming developer boosting click-through rates by 45% and recovering 20% of churned players, and an education provider seeing a 40% increase in course completions.

Key features include tailored journey orchestration for new user onboarding, trial & upgrade management, re-engagement campaigns, and targeted marketing initiatives. The system integrates with GPTBots.ai for 24/7 personalized content creation and strategy optimization.

Positive

• Multiple successful case studies with measurable results: 30% conversion increase in e-commerce, 45% higher click-through rates in gaming
• Integration of 5 self-built messaging channels ensuring high delivery rates
• AI-powered automation reducing operational costs through no-code solutions

Negative

• None.

EngageLab Taking Marketing Automation to the Next Level

SINGAPORE, March 25, 2025 (GLOBE NEWSWIRE) -- EngageLab, already a leader in customer engagement, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results.

Revolutionizing Marketing with Key Features

• Omnichannel Marketing Automation: Seamlessly connect with customers across AppPush, WebPush, Email, SMS, and WhatsApp to maximize engagement and conversions.
  
  
  
  
• Visual Journey Orchestration: A drag-and-drop builder with pre-designed templates enables marketers to create personalized user journeys without coding, reducing operational costs and increasing efficiency.
  
  
  
  
• AI-Driven Insights & Optimization: Real-time analytics track user behavior, participation rates, and revenue conversions, allowing businesses to optimize strategies for maximum ROI.
  
  
  

Tailored Journey Orchestration for Diverse Scenarios

EngageLab’s upgraded functions are designed to cater to various industries and use cases, including:

• New User Onboarding: Guide users through core features for quick adoption.
• Trial & Upgrade: Send reminders or exclusive offers to encourage payments.
• Re-engagement: Reactivate inactive users with personalized incentives.
• Targeted Campaigns: Leverage interaction data to deliver precise holiday deals or event teasers.
  
  
  

Customer Success Stories

E-commerce: A B2C platform achieved a 30% increase in conversions and significantly higher repurchase rates using personalized campaigns.

Gaming: A mobile game developer boosted click-through rates by 45% and recovered 20% of churned players with behavior-triggered notifications.

Education: An online curriculum designer saw a 40% increase in course completions with tailored reminders via Push and SMS.

Why Choose EngageLab?

• Powerful Messaging Channels: Five self-built messaging channels ensure high delivery rates and reliability.
• AI-Powered Personalization: The integration of GPTBots.ai enables 24/7 personalized content creation and strategy optimization.
• Global Support: A professional technical team provides 1-to-1 services and customized solutions for enterprises worldwide.
  

Ready to transform your marketing strategy? Experience the power of EngageLab's AI-driven Marketing Automation functions today from here: https://www.engagelab.com/accounts/signup

About EngageLab

EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), is a leading multi-channel engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS, WhatsApp. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses with multiple global nodes, delivering more than 1 million messages every second across various channels.

For more information about EngageLab and its suite of solutions, visit www.engagelab.com.

For Media Inquiries:

Contact: marketing@engagelab.com | Website: www.engagelab.com

Photos accompanying this announcement are available at:

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FAQ

What are the key features of EngageLab's new AI-powered marketing automation upgrade?

The upgrade includes omnichannel marketing across 5 channels, visual journey orchestration with drag-and-drop builder, and AI-driven analytics for real-time optimization.

What conversion rate improvements did EngageLab's clients achieve with the platform?

E-commerce clients saw 30% higher conversions, gaming developers achieved 45% better click-through rates, and education providers increased course completions by 40%.

Which communication channels does EngageLab's marketing automation platform support?

The platform supports AppPush, WebPush, Email, SMS, and WhatsApp channels for customer engagement.

How does EngageLab's AI integration enhance marketing automation?

Through GPTBots.ai integration, it provides 24/7 personalized content creation and strategy optimization, along with real-time analytics for behavior tracking.