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EngageLab Upgrades Its Marketing Automation Functions with AI-Powered Features to Drive Customer Success

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EngageLab has enhanced its Marketing Automation platform with new AI-powered features, introducing advanced capabilities across multiple channels. The upgrade includes omnichannel marketing automation across AppPush, WebPush, Email, SMS, and WhatsApp, along with a visual journey orchestrator featuring drag-and-drop functionality.

The platform's AI-driven insights provide real-time analytics for tracking user behavior and revenue conversions. Notable success stories include: an e-commerce platform achieving 30% increase in conversions, a gaming developer boosting click-through rates by 45% and recovering 20% of churned players, and an education provider seeing a 40% increase in course completions.

Key features include tailored journey orchestration for new user onboarding, trial & upgrade management, re-engagement campaigns, and targeted marketing initiatives. The system integrates with GPTBots.ai for 24/7 personalized content creation and strategy optimization.

EngageLab ha potenziato la sua piattaforma di Marketing Automation con nuove funzionalità basate sull'IA, introducendo capacità avanzate su più canali. L'aggiornamento include automazione di marketing omnicanale attraverso AppPush, WebPush, Email, SMS e WhatsApp, insieme a un orchestratore visivo del percorso con funzionalità di trascinamento e rilascio.

Le intuizioni guidate dall'IA della piattaforma forniscono analisi in tempo reale per monitorare il comportamento degli utenti e le conversioni di fatturato. Storie di successo notevoli includono: una piattaforma di e-commerce che ha raggiunto un aumento del 30% nelle conversioni, uno sviluppatore di giochi che ha incrementato i tassi di clic del 45% e ha recuperato il 20% dei giocatori persi, e un fornitore di istruzione che ha visto un aumento del 40% nelle completazioni dei corsi.

Le funzionalità chiave includono un'orchestrazione personalizzata del percorso per l'onboarding di nuovi utenti, gestione di prove e aggiornamenti, campagne di ri-engagement e iniziative di marketing mirate. Il sistema si integra con GPTBots.ai per la creazione di contenuti personalizzati 24/7 e l'ottimizzazione delle strategie.

EngageLab ha mejorado su plataforma de Automatización de Marketing con nuevas características impulsadas por IA, introduciendo capacidades avanzadas en múltiples canales. La actualización incluye automatización de marketing omnicanal a través de AppPush, WebPush, Email, SMS y WhatsApp, junto con un orquestador visual de recorrido con funcionalidad de arrastrar y soltar.

Las percepciones impulsadas por IA de la plataforma proporcionan análisis en tiempo real para rastrear el comportamiento del usuario y las conversiones de ingresos. Historias de éxito notables incluyen: una plataforma de comercio electrónico que logró un aumento del 30% en conversiones, un desarrollador de juegos que aumentó las tasas de clic en un 45% y recuperó el 20% de jugadores perdidos, y un proveedor de educación que vio un aumento del 40% en las finalizaciones de cursos.

Las características clave incluyen la orquestación de recorridos personalizada para la incorporación de nuevos usuarios, gestión de pruebas y actualizaciones, campañas de re-engagement e iniciativas de marketing dirigidas. El sistema se integra con GPTBots.ai para la creación de contenido personalizado 24/7 y la optimización de estrategias.

EngageLab는 새로운 AI 기반 기능으로 마케팅 자동화 플랫폼을 강화하여 여러 채널에서 고급 기능을 도입했습니다. 이번 업그레이드는 AppPush, WebPush, 이메일, SMS 및 WhatsApp을 통한 옴니채널 마케팅 자동화를 포함하며, 드래그 앤 드롭 기능을 갖춘 비주얼 여정 오케스트레이터를 제공합니다.

플랫폼의 AI 기반 통찰력은 사용자 행동 및 수익 전환을 추적하기 위한 실시간 분석을 제공합니다. 주목할 만한 성공 사례로는: 30%의 전환율 증가를 달성한 전자 상거래 플랫폼, 클릭률을 45% 증가시키고 이탈한 플레이어의 20%를 회복한 게임 개발자, 그리고 과정 완료율이 40% 증가한 교육 제공자가 있습니다.

주요 기능으로는 새로운 사용자 온보딩을 위한 맞춤형 여정 오케스트레이션, 시험 및 업그레이드 관리, 재참여 캠페인 및 타겟 마케팅 이니셔티브가 포함됩니다. 이 시스템은 24/7 개인화된 콘텐츠 생성 및 전략 최적화를 위해 GPTBots.ai와 통합됩니다.

EngageLab a amélioré sa plateforme d'automatisation marketing avec de nouvelles fonctionnalités alimentées par l'IA, introduisant des capacités avancées sur plusieurs canaux. La mise à jour inclut l'automatisation marketing omnicanal via AppPush, WebPush, Email, SMS et WhatsApp, ainsi qu'un orchestrateur de parcours visuel avec une fonctionnalité de glisser-déposer.

Les informations pilotées par l'IA de la plateforme fournissent des analyses en temps réel pour suivre le comportement des utilisateurs et les conversions de revenus. Parmi les histoires de succès notables, on trouve : une plateforme de commerce électronique ayant réalisé une augmentation de 30 % des conversions, un développeur de jeux ayant boosté les taux de clics de 45 % et récupéré 20 % des joueurs perdus, et un fournisseur d'éducation ayant constaté une augmentation de 40 % des finalisations de cours.

Les fonctionnalités clés incluent l'orchestration de parcours personnalisée pour l'intégration des nouveaux utilisateurs, la gestion des essais et des mises à niveau, les campagnes de réengagement et les initiatives marketing ciblées. Le système s'intègre avec GPTBots.ai pour la création de contenu personnalisé 24/7 et l'optimisation des stratégies.

EngageLab hat seine Marketing-Automation-Plattform mit neuen KI-gestützten Funktionen verbessert und fortschrittliche Fähigkeiten über mehrere Kanäle eingeführt. Das Upgrade umfasst eine Omnichannel-Marketing-Automatisierung über AppPush, WebPush, E-Mail, SMS und WhatsApp sowie einen visuellen Reiseorchestrator mit Drag-and-Drop-Funktionalität.

Die KI-gesteuerten Erkenntnisse der Plattform bieten Echtzeitanalysen zur Verfolgung des Nutzerverhaltens und der Umsatzkonversionen. Bemerkenswerte Erfolgsgeschichten umfassen: eine E-Commerce-Plattform, die einen 30%igen Anstieg der Konversionen erreicht hat, einen Spielentwickler, der die Klickrate um 45% steigern und 20% der verlorenen Spieler zurückgewinnen konnte, sowie einen Bildungsanbieter, der einen 40% Anstieg der Kursabschlüsse verzeichnete.

Zu den wichtigsten Funktionen gehören maßgeschneiderte Reiseorchestrierung für das Onboarding neuer Nutzer, Test- und Upgrade-Management, Re-Engagement-Kampagnen und gezielte Marketinginitiativen. Das System integriert sich mit GPTBots.ai für die 24/7-Erstellung personalisierter Inhalte und die Optimierung von Strategien.

Positive
  • Multiple successful case studies with measurable results: 30% conversion increase in e-commerce, 45% higher click-through rates in gaming
  • Integration of 5 self-built messaging channels ensuring high delivery rates
  • AI-powered automation reducing operational costs through no-code solutions
Negative
  • None.

EngageLab Taking Marketing Automation to the Next Level

SINGAPORE, March 25, 2025 (GLOBE NEWSWIRE) -- EngageLab, already a leader in customer engagement, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results.

Revolutionizing Marketing with Key Features

  • Omnichannel Marketing Automation: Seamlessly connect with customers across AppPush, WebPush, Email, SMS, and WhatsApp to maximize engagement and conversions.

    Omnichannel Marketing Automation

  • Visual Journey Orchestration: A drag-and-drop builder with pre-designed templates enables marketers to create personalized user journeys without coding, reducing operational costs and increasing efficiency.

    Visual Journey Orchestration-MA

  • AI-Driven Insights & Optimization: Real-time analytics track user behavior, participation rates, and revenue conversions, allowing businesses to optimize strategies for maximum ROI.

    Intelligent Analytics & Optimization - MA

Tailored Journey Orchestration for Diverse Scenarios

EngageLab’s upgraded functions are designed to cater to various industries and use cases, including:

  • New User Onboarding: Guide users through core features for quick adoption.
  • Trial & Upgrade: Send reminders or exclusive offers to encourage payments.
  • Re-engagement: Reactivate inactive users with personalized incentives.
  • Targeted Campaigns: Leverage interaction data to deliver precise holiday deals or event teasers.

    Tailored for Diverse Scenarios - MA

Customer Success Stories

E-commerce: A B2C platform achieved a 30% increase in conversions and significantly higher repurchase rates using personalized campaigns.

Gaming: A mobile game developer boosted click-through rates by 45% and recovered 20% of churned players with behavior-triggered notifications.

Education: An online curriculum designer saw a 40% increase in course completions with tailored reminders via Push and SMS.

Why Choose EngageLab?

  • Powerful Messaging Channels: Five self-built messaging channels ensure high delivery rates and reliability.
  • AI-Powered Personalization: The integration of GPTBots.ai enables 24/7 personalized content creation and strategy optimization.
  • Global Support: A professional technical team provides 1-to-1 services and customized solutions for enterprises worldwide.

Ready to transform your marketing strategy? Experience the power of EngageLab's AI-driven Marketing Automation functions today from here: https://www.engagelab.com/accounts/signup

About EngageLab

EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), is a leading multi-channel engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS, WhatsApp. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses with multiple global nodes, delivering more than 1 million messages every second across various channels.

For more information about EngageLab and its suite of solutions, visit www.engagelab.com.

For Media Inquiries:

Contact: marketing@engagelab.com | Website: www.engagelab.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/2f62b4ce-4b2d-4bc6-a741-bf9756c7647a

https://www.globenewswire.com/NewsRoom/AttachmentNg/759e72cd-56ae-49b4-8d32-96b264ee9f62

https://www.globenewswire.com/NewsRoom/AttachmentNg/a1a826ff-14f9-48ad-97e4-6b012456ac15

https://www.globenewswire.com/NewsRoom/AttachmentNg/53a5a7c6-6f15-4b48-8a42-658e123fc195


FAQ

What are the key features of EngageLab's new AI-powered marketing automation upgrade?

The upgrade includes omnichannel marketing across 5 channels, visual journey orchestration with drag-and-drop builder, and AI-driven analytics for real-time optimization.

What conversion rate improvements did EngageLab's clients achieve with the platform?

E-commerce clients saw 30% higher conversions, gaming developers achieved 45% better click-through rates, and education providers increased course completions by 40%.

Which communication channels does EngageLab's marketing automation platform support?

The platform supports AppPush, WebPush, Email, SMS, and WhatsApp channels for customer engagement.

How does EngageLab's AI integration enhance marketing automation?

Through GPTBots.ai integration, it provides 24/7 personalized content creation and strategy optimization, along with real-time analytics for behavior tracking.
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