Aurora Mobile's EngageLab AppPush Partners with StardustTV to Enhance Customer Engagement Experience and Achieve Global Growth
Aurora Mobile's subsidiary EngageLab has formed a strategic partnership with StardustTV, a global Short Dramas and Movies Platform. The collaboration aims to enhance customer engagement and support StardustTV's global expansion through EngageLab's AppPush services.
The partnership highlights four key features: 1) Precise user segmentation through tagging for personalized content recommendations, 2) Global coverage with time-zone-based push notifications, 3) Multilingual push notifications supporting various languages including Spanish, English, Thai, Korean, Japanese, and Chinese, and 4) Multi-channel delivery system achieving nearly 100% delivery rate through integration with FCM, APNs, and manufacturer channels.
The implementation has resulted in improved click-through rates, conversion rates, and user satisfaction for StardustTV, particularly in non-English-speaking regions.
EngageLab, una sussidiaria di Aurora Mobile, ha stretto una partnership strategica con StardustTV, una piattaforma globale per cortometraggi e film. La collaborazione mira a migliorare il coinvolgimento dei clienti e a sostenere l'espansione globale di StardustTV tramite i servizi AppPush di EngageLab.
La partnership mette in evidenza quattro caratteristiche chiave: 1) Segmentazione precisa degli utenti tramite tagging per raccomandazioni di contenuto personalizzate, 2) Copertura globale con notifiche push basate sui fusi orari, 3) Notifiche push multilingue che supportano diverse lingue tra cui spagnolo, inglese, tailandese, coreano, giapponese e cinese, e 4) Sistema di distribuzione multicanale che raggiunge quasi il 100% di tasso di consegna tramite integrazione con FCM, APNs e canali di produttori.
L'implementazione ha portato a una migliore percentuale di clic, tassi di conversione e soddisfazione degli utenti per StardustTV, in particolare nelle regioni non anglofone.
EngageLab, una subsidiaria de Aurora Mobile, ha formado una asociación estratégica con StardustTV, una plataforma global de cortometrajes y películas. La colaboración tiene como objetivo mejorar el compromiso del cliente y apoyar la expansión global de StardustTV a través de los servicios AppPush de EngageLab.
La asociación destaca cuatro características clave: 1) Segmentación precisa de usuarios a través de etiquetas para recomendaciones de contenido personalizadas, 2) Cobertura global con notificaciones push basadas en zonas horarias, 3) Notificaciones push multilingües que admiten varios idiomas, incluyendo español, inglés, tailandés, coreano, japonés y chino, y 4) Sistema de entrega multicanal que logra casi un 100% de tasa de entrega mediante la integración con FCM, APNs y canales de fabricantes.
La implementación ha resultado en una mejora en las tasas de clic, tasas de conversión y satisfacción del usuario para StardustTV, particularmente en regiones donde no se habla inglés.
오로라 모바일의 자회사 EngageLab가 전 세계 단편 드라마 및 영화 플랫폼인 StardustTV와 전략적 파트너십을 체결했습니다. 협력의 목적은 EngageLab의 AppPush 서비스를 통해 고객 참여를 증진하고 StardustTV의 글로벌 확장을 지원하는 것입니다.
이번 파트너십은 네 가지 주요 기능을 강조합니다: 1) 개인화된 콘텐츠 추천을 위한 태깅을 통한 정밀 사용자 세분화, 2) 시간대 기반의 푸시 알림을 통한 글로벌 커버리지, 3) 스페인어, 영어, 태국어, 한국어, 일본어 및 중국어를 포함한 다양한 언어를 지원하는 다국어 푸시 알림, 그리고 4) FCM, APNs 및 제조업체 채널과의 통합을 통해 거의 100%의 배송률을 달성하는 다채널 배달 시스템입니다.
이 구현으로 인해 StardustTV의 클릭률, 전환율 및 사용자 만족도가 특히 비영어권 지역에서 개선되었습니다.
EngageLab, une filiale de Aurora Mobile, a formé un partenariat stratégique avec StardustTV, une plateforme mondiale de courts-métrages et de films. Cette collaboration vise à améliorer l'engagement client et à soutenir l'expansion mondiale de StardustTV grâce aux services AppPush d'EngageLab.
Le partenariat met en évidence quatre caractéristiques clés : 1) Segmentation précise des utilisateurs grâce au tagging pour des recommandations de contenu personnalisées, 2) Couverture mondiale avec des notifications push basées sur les fuseaux horaires, 3) Notifications push multilingues prenant en charge plusieurs langues, y compris l'espagnol, l'anglais, le thaï, le coréen, le japonais et le chinois, et 4) Système de livraison multicanal atteignant presque 100 % de taux de livraison grâce à l'intégration avec FCM, APNs et des canaux de fabricants.
L'implémentation a entraîné une amélioration des taux de clics, des taux de conversion et de la satisfaction des utilisateurs pour StardustTV, notamment dans les régions non anglophones.
EngageLab, eine Tochtergesellschaft von Aurora Mobile, hat eine strategische Partnerschaft mit StardustTV, einer globalen Plattform für Kurzdramen und Filme, gegründet. Ziel der Zusammenarbeit ist es, das Kundenengagement zu verbessern und die globale Expansion von StardustTV durch die AppPush-Dienste von EngageLab zu unterstützen.
Die Partnerschaft hebt vier Schlüsselmerkmale hervor: 1) Präzise Nutzersegmentierung durch Tagging für personalisierte Inhalts Empfehlungen, 2) Globale Abdeckung mit zeitabhängigen Push-Benachrichtigungen, 3) Mehrsprachige Push-Benachrichtigungen, die verschiedene Sprachen einschließlich Spanisch, Englisch, Thailändisch, Koreanisch, Japanisch und Chinesisch unterstützen, und 4) Ein Multichannel-Lieferantensystem, das eine nahezu 100%ige Zustellrate durch Integration mit FCM, APNs und Herstellerkanälen erreicht.
Die Implementierung hat zu einer Verbesserung der Klickrate, der Konversionsraten und der Benutzerzufriedenheit für StardustTV geführt, insbesondere in nicht-englischsprachigen Regionen.
- Partnership enables nearly 100% push notification delivery rate
- Integration with multiple delivery channels (FCM, APNs, manufacturer channels)
- Improved click-through and conversion rates through personalized content delivery
- Enhanced global market reach through multilingual support
- None.
Insights
The partnership between Aurora Mobile's EngageLab and StardustTV represents incremental progress in user engagement technology but lacks substantial financial impact. While the implementation of personalized push notifications and multi-channel delivery systems could improve user retention metrics, the article doesn't provide specific KPIs or revenue projections that would significantly move the needle for a company with a
The global short-form video market is highly competitive, dominated by giants like TikTok and YouTube Shorts. StardustTV's position as a niche player in short dramas suggests scalability. The technical capabilities described - multi-language support, timezone-based notifications and user segmentation - are standard features in modern engagement platforms rather than revolutionary innovations.
For a micro-cap company like Aurora Mobile, while this partnership demonstrates product capability, it's unlikely to generate material revenue impact without significant user scale from StardustTV. The deal appears more tactical than strategic in nature.
SHENZHEN, China, Jan. 17, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary EngageLab, a leading global multi-channel user engagement solution provider, has established a strategic partnership with StardustTV, Global Short Dramas and Movies Platform.
With the acceleration of globalization, short dramas have become increasingly popular among audiences in many countries and regions due to their ease of dissemination and consumption. Especially with the widespread adoption of mobile internet, the viewing experience of short dramas has become more flexible. Many media platforms are actively developing short drama content that incorporates local cultural elements to adapt to the preferences of different markets. Additionally, mobile push notification support enhances the effectiveness of communication in applications such as content recommendation, user analysis, and engagement, further facilitating their global development.
StardustTV, a global Short Dramas and Movies Platform, focuses on the international market for short dramas and has extensive successful experience in popular themes and potential online literature creations. It holds an important position in the short drama overseas market.
Furthermore, it is committed to cultivating cultural spaces, delivering outstanding cultural entertainment works to viewers. With precise market positioning, a rich content library, and innovative business models, StardustTV has quickly attracted a large number of global users, achieving explosive download numbers and becoming a popular app in a short period.
As its business continues to expand, StardustTV needs to cover more markets while ensuring that messages can reach every user promptly and accurately, enhancing daily active users (DAU) and user satisfaction on the platform. In this journey to explore global user engagement, Aurora Mobile EngageLab AppPush's push services provide crucial support, enhancing the user engagement experience and facilitating global growth.
Key highlights of the partnership include:
1. Precise User Segmentation: The tagging feature enables personalized content recommendations.
StardustTV utilizes EngageLab AppPush's tagging function to segment users based on dimensions such as viewing history, usage duration, and payment status. For example, users can be categorized as "new users" or "VIP paying users," allowing for customized content push tailored to different user groups. New users receive introductory recommendations and platform feature guides, while VIP paying users receive exclusive series recommendations and promotional offers that are highly relevant to their preferences.
The tagging segmentation feature has significantly improved the click-through and conversion rates of the pushed content for StardustTV, providing users with a more personalized content experience that meets their individual needs.
2. Global Coverage: Time-Zone-Based Push Notifications for Seamless Engagement
As a global application, StardustTV has users across various time zones. EngageLab AppPush supports scheduled messaging based on the user's local time zone, ensuring that each user receives push notifications at appropriate times and avoiding experience discrepancies caused by cross-time-zone communications. For instance, when StardustTV launches new shows or initiates limited-time promotions, the AppPush system sends notifications according to each user's local time, achieving seamless global coverage.
The multi-time-zone push feature significantly enhances the engagement experience for StardustTV's global users, ensuring consistent message delivery for users across different time zones. This has led to a notable increase in click-through rates compared to instances without such matching.
3. User-Centric Approach: Multilingual Push Notifications Enhance Localized User Experience
StardustTV's users come from diverse linguistic backgrounds, and the multilingual push feature of EngageLab AppPush facilitates localized messaging. The system automatically detects the device language, enabling tailored content delivery to users in Spanish, English, Thai, Korean, Japanese, Chinese, and other languages, ensuring they receive messages in their preferred language.
By leveraging multilingual push notifications, StardustTV has significantly increased its message conversion rates, particularly in non-English-speaking regions, leading to marked growth in user satisfaction and engagement.
4. Multi-Channel Assurance: Nearly
Delivery rate is crucial for global reach. EngageLab AppPush helps StardustTV achieve extensive user coverage by integrating channels such as FCM (Firebase Cloud Messaging), APNs (Apple Push Notification Service), and various manufacturer channels like Huawei, OPPO, and vivo. In cases where FCM encounters push failures, EngageLab can swiftly ensure message delivery through manufacturer channels and its own established channels, boasting a delivery rate of nearly
This multi-layered channel strategy significantly enhances the efficiency of message delivery and boosts user engagement for StardustTV.
Through its partnership with Aurora Mobile's EngageLab AppPush, StardustTV has successfully achieved more efficient global user engagement, meeting personalized user needs and enhancing brand loyalty. In the future, EngageLab will continue to collaborate with StardustTV to optimize multi-channel push solutions, delivering the best content experience for users and facilitating rapid, high-quality growth in the global market.
Contact information:
M: +86 15118183207
E: zhangxc@jiguang.cn
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