Aurora Mobile Partners with Zeekr to Help the Automaker Optimize User Reach and Engagement and Optimize Intelligent Services
Aurora Mobile has announced a strategic partnership with electric vehicle manufacturer Zeekr. Using Aurora Mobile's JPush notification service, Zeekr aims to enhance user engagement via its app. The service will deliver timely updates on vehicle status, such as unlocked windows or low battery levels. JPush supports various messaging channels and operating systems, ensuring rapid message delivery. Additionally, Zeekr plans to use JPush's capabilities for targeted marketing to boost user interaction and brand loyalty. The partnership seeks to leverage intelligent services to provide a superior user experience and foster deeper customer connections.
- Aurora Mobile's JPush can deliver millions of messages per second, enhancing user experience.
- Zeekr app can provide timely updates on vehicle status, improving user safety and convenience.
- JPush supports multiple channels and operating systems, ensuring comprehensive message delivery.
- Targeted marketing through JPush can enhance user engagement and brand loyalty for Zeekr.
- Zeekr's use of AI algorithms predicts optimal message timing, increasing click-through rates and user retention.
- No direct financial data or revenue implications were mentioned in the partnership announcement.
- There is no mention of how the partnership will impact the financial performance of Aurora Mobile or Zeekr.
- Potential dependency on the successful integration and performance of JPush in Zeekr's ecosystem.
Insights
Aurora Mobile's JPush technology represents a significant advancement in the realm of in-app push notifications and intelligent vehicle connectivity. The JPush service enhances user engagement by delivering timely and relevant notifications. This capability is important for Zeekr, which seeks to offer a superior user experience through its app. The integration of JPush's flexible channel configuration, including compatibility with major push notification services and operating systems, ensures robust and reliable communication with users.
Moreover, the use of AI algorithms to predict optimal messaging times shows a sophisticated approach to reducing user disruption and enhancing engagement metrics such as click-through rates and daily active users (DAU). This strategic use of technology can significantly bolster Zeekr's customer loyalty and retention.
From a technological standpoint, this partnership is a positive step forward in the increasingly competitive landscape of electric vehicles, where user experience and engagement are becoming as important as the vehicle's performance itself.
Aurora Mobile's partnership with Zeekr is a strategic move that could potentially translate into increased revenue streams for Aurora. By extending their services into the rapidly growing electric vehicle market, Aurora is diversifying its client portfolio and tapping into a sector with significant growth potential. Zeekr, with its strong market presence, provides an excellent platform for Aurora to showcase its capabilities, which could lead to more such partnerships in the future.
For Zeekr, leveraging JPush's capabilities can improve user engagement and satisfaction, which is vital in a market where brand loyalty can drive significant long-term returns. The ability to deliver precise and timely notifications addresses key user needs, potentially reducing customer churn and increasing brand loyalty. This could reflect positively in Zeekr's financial performance over time, although the immediate impact may be more subtle.
From an investor's perspective, the partnership's success can be measured by improved key performance indicators (KPIs) such as engagement rates, user retention and customer satisfaction scores, which can eventually lead to enhanced financial results.
The electric vehicle market is intensely competitive, with companies continuously seeking ways to differentiate their offerings. This partnership between Aurora Mobile and Zeekr highlights the increasing importance of customer engagement and personalized user experiences. By integrating advanced push notification systems, Zeekr can offer a more connected and responsive user experience, which is a key differentiator in the market.
As consumers demand more from their vehicles beyond just transportation, features like real-time notifications and personalized content become essential. This trend reflects a broader industry move towards smart and connected vehicles. The success of such features can significantly influence consumer preferences and buying decisions, thereby impacting market share.
For investors, understanding these trends is crucial. The ability of a company like Zeekr to innovate and enhance user experiences through partnerships with tech firms like Aurora can be a strong indicator of its market positioning and future growth potential.
SHENZHEN, China, May 17, 2024 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has entered into a strategic partnership with Chinese electric vehicle manufacturer Zeekr Intelligent Technology Holding Ltd. (NYSE: ZK) (“Zeekr”). Leveraging its JPush push notification service, Aurora Mobile will help Zeekr optimize the efficiency and effectiveness of user reach and engagement through the Zeekr app and deepen the intimate connection with its users.
As drivers increasingly demand high-quality services, major domestic vehicle manufacturers not only compete in products, but also need to strengthen after-sales services to provide more value to car owners in a highly competitive market. The Zeekr app strives to improve user experience with more intuitive functions and seamless services, which have been well received by users.
Intelligent vehicle monitoring and timely delivery of vehicle status information
Zeekr’s mission is to create the ultimate experience of mobility life through its technology and solutions. The Zeekr app is designed to address the primary need of drivers to get accurate and timely information about the status of their vehicle.
Leveraging the JPush solution, Zeekr's intelligent connectivity system can push notifications to drivers in a timely manner, allowing them to be well informed about the status of their vehicle and deal with abnormal situations promptly. For example, when abnormal conditions such as unlocked windows or low battery level occur, relevant information is accurately pushed to drivers by JPush as soon as possible in the form of in-app messages, notification bar messages, pop-up messages, etc. to prevent such situations from affecting their travel plans.
To ensure the accuracy and efficiency of message delivery, JPush provides a flexible channel configuration strategy as it is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, HONOR, Xiaomi, OPPO, VIVO, Meizu and ASUS. And it supports various operating systems, including Android, iOS, HarmonyOS, QuickApp, and WinPhone. Its servers support sending millions of messages per second, reaching end users in milliseconds, bringing them excellent user experience with messaging services.
Customized and targeted marketing, creative intelligent user engagement
To effectively engage young people in brand development and promote their alignment with brand values and concepts, Zeekr has established a community, service and mall platform in its app, actively organized diversified online and offline events, and provided users with benefits such as internal tests and test drives. Delivering such messages requires a personalized and intelligent push messaging strategy that results in more efficient user feedback and engagement.
JPush's user-defined label and alias functions and alias system seamlessly integrate with all of Aurora Mobile's network data to achieve precise user segmentation and help applications realize personalized message push configurations, including message types, push time periods, and key information. Based on this, the Zeekr app can more efficiently integrate information about user profiles and provide users with personalized recommendations for vehicle events, brand news and promotions, further enhancing user brand loyalty.
In addition, through Aurora Mobile's AI algorithm engine, the Zeekr app can effectively predict the best time to send messages, such as information about promotions, to reduce user disruption while significantly increasing message click-through rates and improving DAU and user retention for events.
Going forward, Aurora Mobile and Zeekr will work together to explore more opportunities to achieve the goal of establishing a close connection with users and creating value through intelligent services, providing users with a safe, friendly, efficient and accurate user experience.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.
For more information, please visit https://ir.jiguang.cn/.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.
For more information, please contact:
Aurora Mobile Limited
E-mail: ir@jiguang.cn
Christensen
In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com
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