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Jeffs' Brands: Fort Secures Exclusive Solar Panel Protection Distribution Agreement

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Jeffs' Brands Ltd (Nasdaq: JFBR, JFBRW) announced that its subsidiary, Fort Products Ltd., signed an exclusive distribution agreement with a leading manufacturer of solar panel protection and related products. Fort will market and sell the products globally on the Amazon Marketplace and as a wholesaler. The agreement grants Fort the exclusive right to sell and market the products with no territorial limitation, following the success of selling the products on the Amazon Marketplace UK. Victor Hakmon, CEO of Jeffs' Brands, highlighted the company's adaptability and commitment to addressing evolving market needs.
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The announcement by Jeffs' Brands regarding their subsidiary Fort's exclusive distribution agreement for solar panel protection products is a strategic move within the e-commerce and renewable energy accessories market. This agreement is poised to leverage the growing trend of solar energy adoption and the ancillary demand for protective equipment against environmental factors.

From a market perspective, the exclusivity of the agreement suggests a competitive edge for Fort, potentially increasing its market share in the solar panel protection niche. The lack of territorial restrictions further amplifies the potential for revenue growth as it allows for global market penetration. This could positively influence Jeffs' Brands' stock as investors often react favorably to expansion strategies that tap into global markets.

Moreover, the success in the UK's Amazon Marketplace indicates a proven consumer demand and an effective supply chain that could be scaled globally. The shift towards online retail, especially in the context of Amazon's vast customer base, could result in significant sales volume for Fort, bolstering Jeffs' Brands' financial performance.

Examining the financial implications of the exclusive distribution agreement, one should consider the potential increase in operating expenses associated with marketing and logistics on a global scale. However, the anticipated revenue from expanded sales could offset these costs if Fort capitalizes on economies of scale and efficient distribution strategies.

Investors should monitor the company's quarterly financial reports following the agreement to assess the impact on net income and earnings per share. An increase in these metrics could signify successful integration and execution of the global sales strategy, potentially making Jeffs' Brands an attractive investment.

It's also crucial to evaluate the company's cash flow statements to ensure that the expansion is being funded sustainably, without over-leveraging, which could pose risks to long-term financial health.

The focus on solar panel protection products by Fort is indicative of the ancillary markets that develop around core renewable technologies. As solar panel installations increase, the need for maintenance and protection becomes more pronounced. Pest control is a significant issue for solar panel owners and products that address this can be in high demand.

Understanding the technical aspects and efficacy of these protective products is essential, as it directly relates to customer satisfaction and repeat business. The renewable energy market is sensitive to technological advancements and the company's ability to adapt and offer innovative solutions is a key factor in maintaining a competitive advantage.

Additionally, the environmental impact of these products should be minimal to align with the eco-friendly ethos of solar energy consumers. A balance between effectiveness and sustainability can contribute to the brand's reputation and customer loyalty.

Fort will exclusively market and sell the products within an unlimited territory

Tel Aviv, Israel, Feb. 02, 2024 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced that its wholly owned subsidiary, Fort Products Ltd. (“Fort”), had signed an exclusive distribution agreement with a leading manufacturer of solar panel protection and related products (the “Products”). According to the agreement, previously announced on January 23, 2023, Fort was granted the exclusive right to sell and market the Products as an independent distributor, with no territorial limitation.

Fort has previously achieved great success in selling the Products on the Amazon Marketplace UK. As a result, Fort and the manufacturer decided to expand their partnership and enter into an exclusive distribution agreement. Fort plans to market and sell the Products on the global Amazon Marketplace and as a wholesaler.

"As a leading brand in the pest control market, Fort recognized the growing demand for protecting solar panels from pests, leading us to expand into the solar panel protection sector. This exclusive distribution agreement and our success with similar products are testaments to our adaptability and commitment to addressing evolving market needs," states Victor Hakmon, CEO of Jeffs' Brands.

About Jeffs’ Brands Ltd

Jeffs' Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the exclusive offer and sale by Fort of the Products on the global Amazon Marketplace and as a wholesaler.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2022, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 10, 2023 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
+972-(0)52-3044404
michal@efraty.com


FAQ

What is the ticker symbol for Jeffs' Brands Ltd?

The ticker symbol for Jeffs' Brands Ltd is JFBR.

What type of agreement did Fort Products Ltd. sign?

Fort Products Ltd. signed an exclusive distribution agreement with a leading manufacturer of solar panel protection and related products.

Where will Fort market and sell the products?

Fort will market and sell the products globally on the Amazon Marketplace and as a wholesaler.

Who is the CEO of Jeffs' Brands?

Victor Hakmon is the CEO of Jeffs' Brands.

What did Victor Hakmon highlight about the company's success?

Victor Hakmon highlighted the company's adaptability and commitment to addressing evolving market needs.

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