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Jeffs’ Brands: Fort Amazon’s Revenues increased by 62% to $4.4 million in the First Half of 2024

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Jeffs' Brands, a data-driven e-commerce company on the Amazon Marketplace, announced preliminary unaudited results for its subsidiary, Fort Products, for the first half of 2024. Fort's Amazon revenues reached $4.47 million, a 62% increase from $2.75 million in the same period of 2023. The estimated profit from these sales rose by 114% to $676,000, compared to $316,000 in the first half of 2023. CEO Victor Hakmon attributed this growth to investments in new markets, products, and marketing improvements, emphasizing the company's commitment to expanding Fort's global reach.

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  • Fort's Amazon revenues increased by 62% to $4.47 million in H1 2024.
  • Estimated profit from Fort's Amazon sales surged by 114% to $676,000 in H1 2024.
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Insights

The reported 62% growth in revenues for Fort Products Ltd. is a significant indicator of the company's effective strategies and market positioning. From a financial perspective, the increase from $2.75 million to $4.47 million in revenues showcases robust demand for Fort's products on the Amazon Marketplace. Additionally, the more than doubling of profits—from $316 thousand to $676 thousand—signals improved operational efficiencies and possibly higher margins. For retail investors, these results might indicate that Jeffs' Brands is effectively scaling its operations and might continue to yield favorable returns, given its commitment to expanding infrastructure and marketing efforts.

Analyzing the market trends and consumer behavior on the Amazon Marketplace, Fort’s impressive revenue growth suggests a successful alignment with consumer demand. The 62% increase signifies not just a higher sales volume but potentially deeper market penetration and effective use of data-driven strategies. Considering the competitive nature of Amazon, such growth indicates Jeffs' Brands’ adeptness in leveraging market analytics and customer insights to drive sales. This trend is encouraging for investors looking at long-term growth, as it points to sustainable business practices and a well-implemented strategy for market expansion.

From a technological standpoint, the significant growth in both revenue and profit margins for Fort Products Ltd. indicates that Jeffs' Brands is effectively utilizing data-driven tools and analytics to enhance its e-commerce operations. The company's focus on marketing and sales process upgrades likely includes enhanced targeting algorithms and customer engagement platforms, contributing to both increased sales and operational efficiency. Investors should note that ongoing investments in technology can provide a competitive edge and drive future growth, making Jeffs' Brands a potentially valuable player in the e-commerce space.

Tel Aviv, Israel, July 08, 2024 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today preliminary unaudited financial results for Fort Products Ltd. (“Fort”), its wholly owned subsidiary, pertaining to its revenue from sales on Amazon Marketplace, according to the data received from the Amazon seller central. The following results are for the first half 2024, starting on January 1, 2024, and ending on June 30, 2024 (the “Period").

Fort’s Amazon generated revenues for the Period, amounted to approximately $4.47 million (£3.53 million), representing an increase of approximately 62% compared $2.75 million (£2.21 million) at the same period of 2023.  Estimated profit for the Period, attributed directly to Fort’s Amazon sales, amounted to $676 thousands (£534.8 thousand), compared to $316 thousands (£254.5 thousand) in the same period in2023, an increase of 114%.

Victor Hakmon, CEO of Jeffs' Brands said "Fort continues to present impressive growth, driven by our investments in new markets, products and upgrades to our marketing and sales process. We remain committed to the Fort brand, by expanding our infrastructure to attempts to support increasing global outreach.”

About Jeffs’ Brands Ltd

Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing preliminary unaudited financial results of Fort.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com


FAQ

What was the revenue increase for Fort Products in the first half of 2024?

Fort Products' revenue increased by 62% to $4.47 million in the first half of 2024.

How much did Fort Products' estimated profit from Amazon sales grow in H1 2024?

Fort Products' estimated profit from Amazon sales grew by 114% to $676,000 in H1 2024.

What time frame does the press release for Jeffs' Brands' Fort Products cover?

The press release covers the financial results for the first half of 2024, from January 1 to June 30.

What is the stock symbol for Jeffs' Brands?

The stock symbol for Jeffs' Brands is JFBR.

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