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Jeffs’ Brands Announces Trademark Registration Approval for Wellution®, a Wellness and Personal Care Brand (49%) from the USPTO

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Jeffs' Brands (Nasdaq: JFBR) announced that Wellution®, a wellness brand owned by its 49% subsidiary SciSparc Nutraceuticals, has received trademark registration approval from the USPTO for non-medicated skin and hair care preparations. Wellution® sells various hemp-based products on Amazon Marketplace, including gummies, oils, creams, and beauty treatments, all manufactured in the United States. The trademark provides intellectual property protection for Wellution's offerings in Class 3 goods. The company aims to strengthen its position in the wellness space ahead of the Q4 Christmas shopping season.

Jeffs' Brands (Nasdaq: JFBR) ha annunciato che Wellution®, un marchio dedicato al benessere di proprietà della sua sussidiaria SciSparc Nutraceuticals, ha ricevuto l'approvazione per la registrazione del marchio dalla USPTO per preparazioni per la cura della pelle e dei capelli non medicati. Wellution® vende vari prodotti a base di canapa su Amazon Marketplace, tra cui caramelle gommose, oli, creme e trattamenti di bellezza, tutti fabbricati negli Stati Uniti. Il marchio offre protezione della proprietà intellettuale per le offerte di Wellution nella categoria dei beni di Classe 3. L'azienda punta a rafforzare la propria posizione nel settore del benessere in vista della stagione degli acquisti natalizi del quarto trimestre.

Jeffs' Brands (Nasdaq: JFBR) anunció que Wellution®, una marca de bienestar propiedad de su filial SciSparc Nutraceuticals, ha recibido la aprobación de registro de marca por parte de la USPTO para preparaciones no medicadas para el cuidado de la piel y el cabello. Wellution® vende varios productos a base de cáñamo en Amazon Marketplace, incluyendo gomitas, aceites, cremas y tratamientos de belleza, todos fabricados en los Estados Unidos. La marca proporciona protección de propiedad intelectual para las ofertas de Wellution en la clase de bienes de Clase 3. La empresa tiene como objetivo fortalecer su posición en el espacio de bienestar de cara a la temporada de compras navideñas del cuarto trimestre.

제프스 브랜드 (Nasdaq: JFBR)는 웰루션(Wellution®)이 SciSparc Nutraceuticals의 49% 자회사로 소유된 웰빙 브랜드로서, 비의학적인 피부 및 모발 관리 제품에 대한 상표 등록 승인을 USPTO로부터 받았다고 발표했습니다. 웰루션(Wellution®)은 아마존 마켓플레이스에서 잔염기 기반의 다양한 제품, 즉 구미, 오일, 크림 및 미용 치료를 판매하며, 모두 미국에서 제조됩니다. 이 상표는 웰루션의 Class 3 제품에 대한 지적 재산 보호를 제공합니다. 이 회사는 4분기 크리스마스 쇼핑 시즌을 앞두고 웰빙 분야에서의 입지를 강화할 계획입니다.

Jeffs' Brands (Nasdaq: JFBR) a annoncé que Wellution®, une marque de bien-être détenue par sa filiale à 49 %, SciSparc Nutraceuticals, a reçu l'approbation d'enregistrement de marque par l'USPTO pour des préparations non médicamenteuses pour les soins de la peau et des cheveux. Wellution® propose divers produits à base de chanvre sur Amazon Marketplace, y compris des bonbons gélifiés, des huiles, des crèmes et des traitements de beauté, tous fabriqués aux États-Unis. La marque offre une protection de la propriété intellectuelle pour les produits de Wellution dans la classe 3. L'entreprise vise à renforcer sa position sur le marché du bien-être avant la saison de shopping de Noël du quatrième trimestre.

Jeffs' Brands (Nasdaq: JFBR) hat bekannt gegeben, dass Wellution®, eine Wellnessmarke, die 49% der Tochtergesellschaft SciSparc Nutraceuticals gehört, die Genehmigung zur Markenregistrierung von der USPTO für nicht-medizinische Haut- und Haarpflegeprodukte erhalten hat. Wellution® verkauft verschiedene hanfbasierte Produkte auf dem Amazon Marketplace, darunter Gummibärchen, Öle, Cremes und Schönheitsbehandlungen, die alle in den Vereinigten Staaten hergestellt werden. Die Marke bietet Schutz des geistigen Eigentums für das Angebot von Wellution in der Klasse 3. Das Unternehmen beabsichtigt, seine Position im Wellness-Sektor vor der Weihnachts-Shopping-Saison im vierten Quartal zu stärken.

Positive
  • Received USPTO trademark registration approval for Wellution® brand
  • Intellectual property protection secured for Class 3 goods
  • Diverse product portfolio on Amazon Marketplace
Negative
  • ownership (49%) of the subsidiary holding the trademark

Insights

The USPTO trademark registration for Wellution® marks a strategic intellectual property milestone for Jeffs' Brands' subsidiary. This protection covers Class 3 goods, specifically non-medicated cosmetics and personal care products, strengthening their market position in the competitive wellness space. The trademark safeguards their hemp-based product line from potential competitors and adds tangible value to their brand portfolio.

While trademark registration is positive for brand protection, the 49% ownership structure through SciSparc Nutraceuticals means direct benefit to Jeffs' Brands shareholders. The timing ahead of Q4 shopping season could help differentiate their products on Amazon Marketplace, but the actual revenue impact remains to be seen. The broad product range from hemp gummies to anti-aging creams now has stronger legal protection, potentially supporting premium pricing.

The trademark registration covers Wellution®’s skin and hair care product lines

Tel Aviv, Israel, Nov. 29, 2024 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced that Wellution, a Wellness and Personal Care brand owned by SciSparc Nutraceuticals Inc., its 49% held subsidiary (the “Subsidiary”), has received an official registration of its trademark for non-medicated skin care preparations and hair care products. The trademark provides intellectual property protection for Wellution's innovative offerings in Class 3 goods (non-medicated cosmetics).

Wellution® sells on Amazon Marketplace dozens of hemp-based, top-ranked products, including hemp gummies, hemp oil capsules, hemp gel, hemp cream, detox pills, height pills, antibacterial creams, and anti-aging creams, among other beauty and hair treatment products, all of which are manufactured in the United States.

“Our Subsidiary has successfully passed the Trademark Application Filing Stage with the U.S. Patent & Trademark Office of the “Wellution trademark”, commented Vicktor Hakmon, CEO of Jeff’s Brands. “Our Company is moving fast on all fronts to get ready for the Christmas shopping season in Q-4, and we are aiming to become a major player in the wellness space through the operations of our Subsidiary.”

About Jeffs’ Brands Ltd

Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the protection of the brand’s innovative product offerings by the registration of the Wellution® trademark, the strengthening of the Company’s presence in the wellness and personal care market, as well as anticipated increases in sales volumes during the upcoming holiday season in Q-4. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com


FAQ

What trademark approval did Jeffs' Brands (JFBR) receive from USPTO?

Jeffs' Brands received USPTO trademark registration approval for Wellution®, covering non-medicated skin and hair care preparations under Class 3 goods.

What products does Wellution® sell on Amazon Marketplace?

Wellution® sells hemp-based products including gummies, oil capsules, gel, cream, detox pills, height pills, antibacterial creams, and anti-aging creams, all manufactured in the US.

What is Jeffs' Brands' (JFBR) ownership percentage in Wellution®?

Jeffs' Brands owns 49% of SciSparc Nutraceuticals Inc., which owns the Wellution® brand.

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