JetBlue Delivers New Customer Benefits Under Northeast Alliance With Ability to Earn TrueBlue Loyalty Points on American Airlines Flights

Rhea-AI Summary

JetBlue (NASDAQ: JBLU) and American Airlines (NASDAQ:AAL) have expanded their partnership, allowing JetBlue’s TrueBlue members to earn points on all American Airlines flights. This new agreement includes flights operated under the Northeast Alliance and enhances the value for loyalty program members. American Airlines' AAdvantage members can also earn miles on JetBlue flights. The partnership aims to provide more options and benefits for customers, with plans for further integration of loyalty programs and services in the future, promising expanded codeshare itineraries and improved travel experiences.

Positive

• JetBlue's TrueBlue members can earn points on all American Airlines-operated flights.
• Increases options for loyalty program members, enhancing customer value.
• Partnership expected to stimulate competition in New York and Boston areas.
• Plans to introduce more codeshare routes and destinations.

Negative

• None.

JetBlue (NASDAQ: JBLU) and American Airlines (NASDAQ:AAL) today announced that JetBlue’s TrueBlue loyalty program members are now eligible to earn points on all American Airlines-operated flights. The new accrual agreement covers American flights operating with the JetBlue code within the carriers’ Northeast Alliance, as well as on all other American flights operating anywhere in the world. At the same time, American’s AAdvantage members can now accrue miles on all JetBlue flights within and beyond the Northeast (a).

“Just in time for summer travel, we’re giving TrueBlue members more program value and versatility by offering the ability to earn TrueBlue points on thousands of daily flights operated by our Northeast Alliance partner, American Airlines,” said Don Uselmann, vice president loyalty & personalization, JetBlue. “As JetBlue and American add more routes and new destinations to and from the Northeast, we’re able to enhance our Northeast Alliance so that our loyal customers can get rewarded more often.”

“One of the best things about our Northeast Alliance is the additional benefits it brings to customers. This includes more ways to earn miles and more choice in how they use them, creating a truly valuable loyalty program,” said Alison Taylor, American’s chief customer officer. “Our partnership with JetBlue offers travelers more options to get to more places with ease, thanks to better schedules and on a more premium product.”

Earning TrueBlue Points Wherever You Fly

American flights operating within the Northeast Alliance – which encompass routes departing from or arriving in New York and Boston – are bookable on jetblue.com and the JetBlue mobile app. American flights earn the same amount of points as JetBlue flights when booked on jetblue.com or the app.

If completing bookings on aa.com, TrueBlue customers should select ‘JetBlue Airways’ for the frequent flyer program and enter their TrueBlue number. Flights purchased on aa.com or the American app are not eligible for the JetBlue app/jetblue.com booking bonus.

Base points earned on American Airlines-operated flights count towards Mosaic status – JetBlue’s top earning loyalty program.

Accrual Table

	All fares excluding basic economy per $1 spent	Basic economy fares per $1 spent
Base points1	3	1
Mosaic bonus	3	3
JetBlue app / jetblue.com2 booking bonus	3	1
JetBlue Plus Card bonus2,3	6	6
TOTAL	15	11

1. Base points earned on American Airlines operated flights count towards Mosaic status.
2. Only applies when fare is booked on jetblue.com or on JetBlue mobile app.
3. Only applies when booking with a cobranded JetBlue credit card. Not all cobranded JetBlue credit cards earn the same bonus of 6 points.

Earn and (Coming Soon) Burn

In the future, customers will also be able to redeem points or miles on either carrier. Further, the airlines are exploring opportunities to recognize JetBlue Mosaic customers and American’s AAdvantage elite members across both airlines. In addition to more details being announced to loyalty program members throughout this year, JetBlue and American will be revealing enhancements to the customer experience.

For more information on TrueBlue accrual on American Airlines-operated flights, including accrual rates, visit https://www.jetblue.com/trueblue/our-partners/american-airlines.

Building More Benefits for Customers

First announced in July 2020 and authorized by the U.S. Department of Transportation earlier this year, the Northeast Alliance (NEA) enables JetBlue and American to unlock growth and offer travelers in the Northeast new competitive choices by aligning complementary assets, brand strengths and customer bases.

“JetBlue and American are already delivering on the promise of NEA growth, which is outpacing the industry and has already stimulated competition in New York and Boston,” said Dave Fintzen, vice president, Northeast Alliance, JetBlue. “Now, with a loyalty accrual component layered on top of our growing list of codeshare routes and dozens of new destinations and markets, we expect to bring our trusted brand, low fares, and award-winning service to even more people.”

Already, some 4.3 million customers have benefited from key components of the Northeast Alliance, such as:

• 57 new routes at New York and Boston airports.
• Schedules in key markets retimed to hourly, nearly hourly or every other hour on seven routes.
• More flights featuring premium service and lie-flat seating on select routes to and from the Northeast.
• Codesharing available on more than 100 routes, with more to come.
• Access to itineraries on both airlines when visiting jetblue.com or aa.com.
• Integrating travel experiences and benefits, including enhanced frequent flyer program reciprocity.

More customer benefits made possible by the Northeast Alliance will be coming soon, including expanded international codeshare itineraries and an improved on-the-ground connecting experience at New York-JFK.

For the latest updates on JetBlue’s partnership with American, please visit: https://www.jetblue.com/airline-partners/american-airlines.

About JetBlue Airways

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers across the U.S., Caribbean and Latin America. For more information, visit jetblue.com.

(a) Excludes JetBlue-operated flights between New York (JFK) and London (LHR and LGW).

View source version on businesswire.com: https://www.businesswire.com/news/home/20210526005393/en/

FAQ

What is the new partnership between JetBlue and American Airlines?

JetBlue and American Airlines have enhanced their partnership, allowing JetBlue's TrueBlue members to earn points on all American-operated flights.

How can TrueBlue members benefit from the new agreement with American Airlines?

TrueBlue members can earn points on thousands of daily flights operated by American Airlines, boosting loyalty program value.

What are the key benefits of the Northeast Alliance for travelers?

The Northeast Alliance provides more routes, competitive choices, and enhanced loyalty program benefits for travelers in the Northeast.

When will customers be able to redeem points on each airline?

In the future, JetBlue and American Airlines plan to allow customers to redeem points or miles on either carrier, with further details to be announced.

How many new routes have been added through the Northeast Alliance?

The Northeast Alliance has added 57 new routes at New York and Boston airports.