JetBlue Celebrates a Trailblazing 10 Years of Fast, Free and Unlimited Fly-Fi®

Rhea-AI Summary

JetBlue (Nasdaq: JBLU) celebrates 10 years of Fly-Fi, offering free Wi-Fi on all flights. The airline's partnership with Viasat provides fast, free, and unlimited broadband satellite internet service, setting a new standard for in-flight connectivity. JetBlue's commitment to customer-centric service at low fares is evident in its continuous technological innovations.

Positive

• JetBlue's 10-year anniversary of Fly-Fi highlights its commitment to providing a customer-centric onboard experience.
• The partnership with Viasat has enabled JetBlue to offer high-speed internet, paving the way for transatlantic expansion.
• JetBlue's continuous adaptation to changing digital consumption habits has led to a multiscreen experience that is four times more utilized than other airlines' Wi-Fi services.

Negative

• JetBlue's free Wi-Fi offering could lead to increased operational costs and potential revenue loss.
• As other airlines adopt similar products and services, JetBlue may face increased competition in the inflight experience sector.

Valuing connectivity for all, JetBlue remains the first and only major U.S. airline to offer free Wi-Fi on all flights.

JetBlue raises the bars on its multiscreen experience with unlimited Wi-Fi, creating an at-home feeling from the sky.

NEW YORK--(BUSINESS WIRE)-- JetBlue (Nasdaq: JBLU) today celebrates its 10-year anniversary of Fly-Fi—the airline’s fast, free and unlimited broadband satellite internet service. With this bold move that made JetBlue the first major U.S. airline to offer free Wi-Fi on every flight^a, Fly-Fi highlights JetBlue’s commitment to a customer-centric onboard experience with great service at low fares.

Photo courtesy of JetBlue.

While Wi-Fi has now become ubiquitous in public spaces, providing free high-speed connectivity to aircraft traveling 500 mph at 35,000 feet was a unique challenge in 2013. To set a new standard of onboard connectivity, JetBlue worked with satellite internet provider Viasat to integrate the highest speeds offered inflight, making it possible for customers to have the bandwidth to stream video and use multiple devices at once—a radical capability that many airlines are just now integrating into their service. Through product testing and evolution, and the launch of second-generation satellites, JetBlue and Viasat were able to expand high-speed coverage across JetBlue’s network, paving the way for its transatlantic expansion.

“JetBlue has been a disruptor to legacy carriers and a trailblazer in onboard technology since its inception with seatback entertainment at every seat, and we have continued to raise the standard with our unparalleled inflight Wi-Fi,” said Mariya Stoyanova, director of product development, JetBlue. “Recently, we’ve seen other airlines adopt products and services that JetBlue has had onboard for years—legacy carriers realize that when we’re in-market, they can’t offer bare-bones service. We’re pushing the entire U.S. airline industry to provide a better inflight experience for travelers.”

Over the last decade, Viasat has continuously upgraded its ground network infrastructure to improve stability, connectivity and coverage, which resulted in an onboard performance and coverage that extends to JetBlue flights over the Atlantic, Central America and the Caribbean. Viasat's advanced satellite technology and industry-leading inflight connectivity system has powered JetBlue's Wi-Fi service, delivering an at-home internet experience in the air on domestic and international routes alike. This year alone, more than 15 million smartphones and 2 million laptops have connected to Fly-Fi on JetBlue.

“It has been a thrill for our team to support JetBlue so closely over the decade to disrupt what customers can reliably expect from inflight Wi-Fi: streaming, browsing and staying connected with family and the office while on a JetBlue aircraft,” said Don Buchman, GM and VP, Commercial Aviation at Viasat. “This collaboration includes constantly adapting to digital trends and behaviors, such as popular, new apps or the improving quality of video on the go.”

JetBlue and Viasat’s continuous adaptation to changing trends as digital consumption habits shift enabled JetBlue's inflight Wi-Fi to evolve and meet the changing needs of customers who are looking for a multiscreen experience—the ability to access their favorite streaming service from their laptop, check-in with loved ones and update their social media with their smartphones, and cross-off their work to-do lists. The multiscreen experience has contributed to JetBlue customers using Fly-Fi on each flight four times as much as customers on other airlines use their Wi-Fi services.

JetBlue is proud to lead the aviation industry in technical achievements that have not only contributed to an award-winning onboard experience but have pushed the industry standard forward. Whether with seatback entertainment at every seat, free Wi-Fi for all, the most legroom in coach^b, or self-service snacks in the JetBlue Pantry^®, JetBlue consistently sets the standard for high-quality onboard experience that has disrupted the aviation industry since the airline’s inception in 2000.

To learn more about JetBlue’s fast, free and unlimited Fly-Fi internet service, visit jetblue.com/flying-with-us/wifi.

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

a. Fly-Fi® and live television are available on all JetBlue-operated flights. Coverage area may vary by aircraft. Details on inflight wi-fi and entertainment: https://www.jetblue.com/flying-with-us

b. JetBlue offers the most legroom in coach based on average fleet-wide seat pitch for U.S. airlines.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231212075759/en/

JetBlue Corporate Communications

Tel: +1.718.709.3089

corpcomm@jetblue.com

Source: JetBlue

FAQ

What is the significance of JetBlue's 10-year anniversary of Fly-Fi?

JetBlue's 10-year anniversary of Fly-Fi highlights its commitment to providing a customer-centric onboard experience.

How has JetBlue set a new standard for in-flight connectivity?

The partnership with Viasat has enabled JetBlue to offer high-speed internet, paving the way for transatlantic expansion.

What are the potential drawbacks of offering free Wi-Fi on all flights?

JetBlue's free Wi-Fi offering could lead to increased operational costs and potential revenue loss.

How does JetBlue's Wi-Fi service compare to other airlines?

JetBlue's continuous adaptation to changing digital consumption habits has led to a multiscreen experience that is four times more utilized than other airlines' Wi-Fi services.