JAKKS Pacific Announces New Global Agreement With SEGA of America for Sonic the Hedgehog 3
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JAKKS Pacific announces new global agreement with SEGA of America for Sonic the Hedgehog 3 (Graphic: Business Wire)
Through the collaboration, SEGA® and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, costumes, and costume accessories, all set to hit the market late 2024.
"Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey. The Sonic movie product has been a resounding success among retail, audiences, kids, and the enthusiastic collector community," expressed Kevin Feely, Vice President of Marketing at JAKKS Pacific, Inc. "We eagerly anticipate the return of Sonic and his beloved companions and look forwarding to bringing them back in a big way in 2024."
"JAKKS Pacific has consistently delivered innovative, top-quality merchandise for the Sonic the Hedgehog brand," said Michael Cisneros, Associate Director of Licensing at SEGA of America. "This is our third toy partnership with JAKKS for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to complement the release of the film."
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in
Owned by JAKKS Pacific, Inc., Disguise is a world leader in design and development of inventive and cutting-edge Halloween costumes and accessories with distribution across the world. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional lines rolling out each year. Sonic the Hedgehog 3 brings an exciting cast of characters to the table, making a great fit for dress up products.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in
©2023 JAKKS Pacific, Inc. All rights reserved.
About Disguise, Inc.:
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in
Disguise is a trademark of Disguise, Inc.
About SEGA of America, Inc.:
SEGA of America, Inc. is the American arm of
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
© 2023-2024 Paramount Pictures Corporation and Sega of America, Inc. All Rights Reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231031307483/en/
Whitney Hatfield
whatfield@jakks.net
Evan Bader
Evan.Bader@SegaAmerica.com
Source: JAKKS Pacific, Inc.
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