JAKKS Pacific Announces Launch of Lifestyle Seasonal Line for Fall
JAKKS Pacific (NASDAQ: JAKK) has announced the launch of a new line of branded lifestyle products for Fall 2024. The collection includes Element, Roxy, and Quiksilver skateboards, helmets, and knee pads, as well as Juicy Couture & Roxy roller skates. This initiative is part of JAKKS' strategy to expand into new categories and target Millennials and Gen Z consumers.
In 2025, JAKKS plans to expand the line with branded volleyballs, floaties, beach accessories, and new toys featuring brands like Roxy, Forever 21, Juicy Couture, Prince, and Sports Illustrated. The partnership with Authentic, owner of these brands, aims to combine JAKKS' design and manufacturing capabilities with Authentic's market presence. The new product lines will be available at select retailers, including Academy Sports, in August 2024.
JAKKS Pacific (NASDAQ: JAKK) ha annunciato il lancio di una nuova linea di prodotti lifestyle a marchio per l'autunno 2024. La collezione include skateboard, caschi e ginocchiere di Element, Roxy e Quiksilver, oltre a pattini a rotelle Juicy Couture e Roxy. Questa iniziativa fa parte della strategia di JAKKS di espandersi in nuove categorie e di puntare ai consumatori Millennial e Gen Z.
Nel 2025, JAKKS prevede di ampliare la linea con palloni da volley, braccioli, accessori da spiaggia e nuovi giocattoli con marchi come Roxy, Forever 21, Juicy Couture, Prince e Sports Illustrated. La partnership con Authentic, proprietario di questi marchi, mira a combinare le capacità di design e produzione di JAKKS con la presenza di mercato di Authentic. Le nuove linee di prodotti saranno disponibili presso rivenditori selezionati, tra cui Academy Sports, a partire da agosto 2024.
JAKKS Pacific (NASDAQ: JAKK) ha anunciado el lanzamiento de una nueva línea de productos de estilo de vida de marca para el otoño de 2024. La colección incluye patinetas, cascos y rodilleras de Element, Roxy y Quiksilver, así como patines en línea de Juicy Couture y Roxy. Esta iniciativa es parte de la estrategia de JAKKS para expandirse a nuevas categorías y dirigirse a los consumidores de la Generación Millennial y la Generación Z.
En 2025, JAKKS planea ampliar la línea con pelotas de voleibol, flotadores, accesorios de playa y nuevos juguetes que presentan marcas como Roxy, Forever 21, Juicy Couture, Prince y Sports Illustrated. La asociación con Authentic, dueño de estas marcas, tiene como objetivo combinar las capacidades de diseño y fabricación de JAKKS con la presencia en el mercado de Authentic. Las nuevas líneas de productos estarán disponibles en minoristas selectos, incluido Academy Sports, a partir de agosto de 2024.
JAKKS Pacific (NASDAQ: JAKK)는 2024년 가을을 위한 새로운 브랜드 라이프스타일 제품 라인의 출시를 발표했습니다. 이 컬렉션에는 Element, Roxy 및 Quiksilver의 스케이트보드, 헬멧 및 무릎 보호대와 Juicy Couture 및 Roxy의 롤러 스케이트가 포함됩니다. 이 이니셔티브는 JAKKS의 신규 카테고리로의 확장 전략의 일환이며, 밀레니얼 세대와 Z세대 소비자를 목표로 하고 있습니다.
2025년 JAKKS는 Roxy, Forever 21, Juicy Couture, Prince 및 Sports Illustrated와 같은 브랜드의 새로운 장난감과 함께 라인을 확장할 계획입니다. 이러한 브랜드의 소유자인 Authentic과의 파트너십은 JAKKS의 디자인 및 제조 능력과 Authentic의 시장 존재감을 결합하는 것을 목표로 합니다. 새로운 제품 라인은 2024년 8월부터 Academy Sports 등의 선정된 소매점에서 구매할 수 있습니다.
JAKKS Pacific (NASDAQ: JAKK) a annoncé le lancement d'une nouvelle ligne de produits lifestyle de marque pour l'automne 2024. La collection comprend des planches à roulettes, des casques et des genouillères d'Element, Roxy et Quiksilver, ainsi que des patins à roulettes de Juicy Couture et Roxy. Cette initiative fait partie de la stratégie de JAKKS pour s'étendre à de nouvelles catégories et cibler les consommateurs Millennials et Gen Z.
En 2025, JAKKS prévoit d'élargir la gamme avec des ballons de volley, des bouées, des accessoires de plage et de nouveaux jouets arborant des marques comme Roxy, Forever 21, Juicy Couture, Prince et Sports Illustrated. Le partenariat avec Authentic, propriétaire de ces marques, vise à combiner les capacités de conception et de fabrication de JAKKS avec la présence sur le marché d'Authentic. Les nouvelles lignes de produits seront disponibles dans des détaillants sélectionnés, y compris Academy Sports, à partir d'août 2024.
JAKKS Pacific (NASDAQ: JAKK) hat die Einführung einer neuen Linie von Marken Lifestyle-Produkten für den Herbst 2024 angekündigt. Die Kollektion umfasst Skateboards, Helme und Knieschützer von Element, Roxy und Quiksilver, sowie Rollschuhe von Juicy Couture und Roxy. Diese Initiative ist Teil von JAKKS' Strategie, in neue Kategorien zu expandieren und Millennials sowie die Gen Z anzusprechen.
Im Jahr 2025 plant JAKKS, die Produktreihe zu erweitern und wird Marken-Volleyball, Schwimmreifen, Strandzubehör und neue Spielzeuge mit Marken wie Roxy, Forever 21, Juicy Couture, Prince und Sports Illustrated herausbringen. Die Partnerschaft mit Authentic, dem Eigentümer dieser Marken, zielt darauf ab, JAKKS' Design- und Produktionsfähigkeiten mit der Marktpräsenz von Authentic zu kombinieren. Die neuen Produktlinien werden ab August 2024 in ausgewählten Einzelhandelsgeschäften, einschließlich Academy Sports, erhältlich sein.
- Expansion into new product categories targeting Millennials and Gen Z
- Partnership with Authentic brands to leverage market presence
- Planned expansion of product line in 2025 to include more branded items
- Distribution through select retailers, including Academy Sports
- None.
SANTA MONICA, Calif., July 23, 2024 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a world-leading toy and consumer products manufacturer, announced today the launch of a new line of branded lifestyle products. This exciting collection will feature Element, Roxy and Quiksilver skateboards, helmets and knee pads, alongside Juicy Couture & Roxy roller skates.
“This new line in our seasonal division marks a significant step in JAKKS' strategy to develop products for Millennials and Gen Z expanding into new categories and leveraging additional retail channels,” said Dennis Claussen, SVP Design & Marketing at JAKKS. “We look forward to exploring new opportunities with Authentic as we continue to expand our lifestyle brand portfolio in innovative ways.”
In 2025, JAKKS will expand the line to include branded volleyballs, floaties, beach accessories, and a comprehensive range of new and exciting toys and toy-related products. These new offerings will feature key brand attributes from Roxy, Forever 21, Juicy Couture, Prince and Sports Illustrated.
“We are excited to partner with JAKKS and introduce a new line of product offerings to Authentic’s portfolio,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic, owner of Element, Roxy, Quiksilver, Juicy Couture and more. “This partnership represents a unique opportunity to blend JAKKS' innovative design and manufacturing capabilities with Authentic's robust market presence and brand recognition, expanding our product range and enhancing the value we provide to our customers.”
JAKKS new product lines for Roxy, Quiksilver, Element and Juicy Couture will be available at select retailers including Academy Sports in August 2024.
For more information visit: https://www.jakks.com/brands/authentic/
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2024 JAKKS Pacific, Inc. All rights reserved
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than
Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram, X and WeChat.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c5b86326-73aa-4d16-a684-480e3abb084f
FAQ
What new products is JAKKS Pacific launching for Fall 2024?
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