Disguise Secures Costume Rights For Paw Patrol ® Franchise and Upcoming Film, Paw Patrol™: The Dino Movie, Across North America
Disguise Inc, the costume division of JAKKS Pacific (NASDAQ: JAKK), has secured North American rights for PAW Patrol costumes and accessories, including the upcoming PAW Patrol: The Dino Movie. The company will launch a refreshed core costume line in fall 2025, followed by a movie-inspired collection for the film's release on July 31, 2026.
This expansion gives Disguise rights to the entire PAW Patrol portfolio, strengthening its position in the children's costume market. The franchise, which reaches over 350 million households globally on Nickelodeon, will see its third theatrical release distributed by Paramount Pictures.
The new agreement builds upon Disguise's previous successful collaborations with the first two PAW Patrol movies, now encompassing both core product lines and movie-themed collections. The company plans to deliver character-accurate costumes featuring popular pups like Chase, Marshall, Skye, and new dino-themed characters.
Disguise Inc, la divisione costumi di JAKKS Pacific (NASDAQ: JAKK), ha acquisito i diritti per il Nord America per i costumi e gli accessori di PAW Patrol, incluso il prossimo PAW Patrol: The Dino Movie. L'azienda lancerà una linea di costumi rinnovata nell'autunno del 2025, seguita da una collezione ispirata al film in occasione della sua uscita il 31 luglio 2026.
Questa espansione conferisce a Disguise i diritti sull'intero portafoglio di PAW Patrol, rafforzando la sua posizione nel mercato dei costumi per bambini. Il franchise, che raggiunge oltre 350 milioni di famiglie in tutto il mondo su Nickelodeon, vedrà la sua terza uscita cinematografica distribuita da Paramount Pictures.
Il nuovo accordo si basa sulle precedenti collaborazioni di successo di Disguise con i primi due film di PAW Patrol, ora comprendendo sia le linee di prodotti principali che le collezioni a tema film. L'azienda prevede di offrire costumi accurati per i personaggi, raffiguranti cuccioli popolari come Chase, Marshall, Skye e nuovi personaggi a tema dinosauro.
Disguise Inc, la división de disfraces de JAKKS Pacific (NASDAQ: JAKK), ha asegurado los derechos para América del Norte de los disfraces y accesorios de PAW Patrol, incluyendo el próximo PAW Patrol: The Dino Movie. La compañía lanzará una línea de disfraces renovada en otoño de 2025, seguida de una colección inspirada en la película para su estreno el 31 de julio de 2026.
Esta expansión otorga a Disguise los derechos sobre todo el portafolio de PAW Patrol, fortaleciendo su posición en el mercado de disfraces para niños. La franquicia, que llega a más de 350 millones de hogares en todo el mundo a través de Nickelodeon, verá su tercer lanzamiento teatral distribuido por Paramount Pictures.
El nuevo acuerdo se basa en las colaboraciones anteriores exitosas de Disguise con las dos primeras películas de PAW Patrol, abarcando ahora tanto las líneas de productos principales como las colecciones temáticas de películas. La compañía planea ofrecer disfraces precisos de los personajes que incluyen populares cachorros como Chase, Marshall, Skye y nuevos personajes con temática de dinosaurios.
Disguise Inc는 JAKKS Pacific (NASDAQ: JAKK)의 의상 부서로, PAW Patrol 의상 및 액세서리에 대한 북미 권리를 확보했습니다. 여기에는 곧 개봉될 PAW Patrol: The Dino Movie가 포함됩니다. 회사는 2025년 가을에 새롭게 리뉴얼된 기본 의상 라인을 출시하고, 2026년 7월 31일 영화 개봉에 맞춰 영화에서 영감을 받은 컬렉션을 선보일 예정입니다.
이번 확장은 Disguise에게 PAW Patrol 포트폴리오 전체에 대한 권리를 부여하여 아동 의상 시장에서의 입지를 강화합니다. 이 프랜차이즈는 Nickelodeon을 통해 전 세계 3억 5천만 가구 이상에 도달하며, Paramount Pictures에서 배급하는 세 번째 극장 개봉작을 선보일 것입니다.
새로운 계약은 Disguise가 이전 두 편의 PAW Patrol 영화와 성공적으로 협력한 것을 기반으로 하며, 이제는 기본 제품 라인과 영화 테마 컬렉션 모두를 포함합니다. 회사는 Chase, Marshall, Skye와 같은 인기 강아지 캐릭터와 새로운 공룡 테마 캐릭터를 특징으로 하는 정확한 캐릭터 의상을 제공할 계획입니다.
Disguise Inc, la division costumes de JAKKS Pacific (NASDAQ: JAKK), a obtenu les droits nord-américains pour les costumes et accessoires de PAW Patrol, y compris le prochain PAW Patrol: The Dino Movie. La société lancera une ligne de costumes renouvelée à l'automne 2025, suivie d'une collection inspirée du film pour sa sortie le 31 juillet 2026.
Cette expansion donne à Disguise des droits sur l'ensemble du portefeuille de PAW Patrol, renforçant ainsi sa position sur le marché des costumes pour enfants. La franchise, qui atteint plus de 350 millions de foyers dans le monde sur Nickelodeon, connaîtra sa troisième sortie cinématographique distribuée par Paramount Pictures.
Le nouvel accord s'appuie sur les précédentes collaborations réussies de Disguise avec les deux premiers films de PAW Patrol, englobant désormais à la fois les lignes de produits principales et les collections thématiques liées aux films. La société prévoit de proposer des costumes fidèles aux personnages mettant en avant des chiots populaires comme Chase, Marshall, Skye et de nouveaux personnages sur le thème des dinosaures.
Disguise Inc, die Kostümabteilung von JAKKS Pacific (NASDAQ: JAKK), hat die nordamerikanischen Rechte für PAW Patrol-Kostüme und -Zubehör, einschließlich des kommenden PAW Patrol: The Dino Movie, gesichert. Das Unternehmen wird im Herbst 2025 eine aktualisierte Kernkostümlinie auf den Markt bringen, gefolgt von einer filminspirierten Kollektion zur Veröffentlichung des Films am 31. Juli 2026.
Diese Expansion gibt Disguise die Rechte am gesamten PAW Patrol-Portfolio und stärkt damit seine Position im Markt für Kinderkostüme. Das Franchise, das über 350 Millionen Haushalte weltweit über Nickelodeon erreicht, wird seine dritte Kinoveröffentlichung sehen, die von Paramount Pictures vertrieben wird.
Die neue Vereinbarung baut auf den bisherigen erfolgreichen Kooperationen von Disguise mit den ersten beiden PAW Patrol-Filmen auf und umfasst nun sowohl die Kernproduktlinien als auch die filmthematischen Kollektionen. Das Unternehmen plant, charaktergetreue Kostüme mit beliebten Welpen wie Chase, Marshall, Skye und neuen dinosaurier-themen Charakteren anzubieten.
- Secured exclusive North American costume rights for major children's franchise PAW Patrol
- Expanded licensing deal includes both core product line and upcoming movie merchandise
- Building on existing successful partnership with proven market performance
- Targeting massive market reach of 350 million households globally
- None.
Insights
This licensing expansion represents a strategic win for JAKKS Pacific's Disguise division. By securing North American rights for the entire PAW Patrol franchise costume portfolio, Disguise has significantly strengthened its position in the children's costume market.
The deal's structure is particularly advantageous - it includes both the core franchise merchandising rights plus the upcoming theatrical release PAW Patrol: The Dino Movie, creating multiple revenue opportunities. The phased rollout (refreshed core line in fall 2025, movie collection in 2026) provides steady, predictable revenue streams across multiple seasons.
PAW Patrol's massive reach (350 million households globally) makes this a high-value licensing acquisition. The franchise has demonstrated remarkable staying power, with this movie representing the third theatrical release - evidence of sustained consumer demand rather than a fading property.
For Disguise, securing the "entire PAW Patrol IP under our umbrella" represents expanded territory beyond their previous partial rights. This consolidation creates operational efficiencies and improved merchandising control, allowing for more cohesive product planning and retail presence.
While financial terms remain undisclosed, this deal likely commands premium licensing fees given PAW Patrol's position as a top-tier preschool entertainment franchise with proven commercial performance.
For JAKKS Pacific ($218.6M market cap), this expanded licensing agreement delivers several tangible business benefits that should positively impact performance through 2026 and potentially beyond.
The timing is particularly strategic - costume sales are highly seasonal, with Halloween driving significant revenue. By securing both ongoing franchise rights and the upcoming theatrical release, Disguise creates a two-pronged revenue opportunity: steady baseline sales from the core franchise plus enhanced movie-driven demand spikes.
For a company of JAKKS' size, securing exclusive North American rights to a powerhouse preschool property like PAW Patrol provides meaningful revenue visibility. The deal structure - with a core line refresh in 2025 followed by movie-specific merchandise in 2026 - creates a multi-year growth pathway.
The PAW Patrol licensing expansion also reinforces JAKKS' overall business strategy of balancing owned IP with strategic licenses. Preschool entertainment properties typically generate higher margins and more predictable consumer demand than generic products, improving overall profitability.
While the exact revenue impact remains unquantified without financial terms disclosed, this represents a material positive development for JAKKS given their market size. The company's acquisition of expanded rights suggests they've demonstrated strong execution with previous PAW Patrol merchandise, indicating potential for continued successful monetization of this expanded license.
POWAY, Calif., April 14, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the costume division of global toy and consumer products leader JAKKS Pacific, Inc. (NASDAQ: JAKK), is pleased to announce that it has secured North American rights to design, develop, manufacture, and distribute costumes and costume accessories for PAW Patrol ®, the top-rated animated preschool series produced by Spin Master Entertainment that airs on Nickelodeon, as well as the highly anticipated theatrical release of PAW Patrol ™: The Dino Movie, set to debut in theaters on July 31, 2026.
Disguise, Inc. is expanding its already successful association with the PAW Patrol brand. For the first time, Disguise will be launching a completely refreshed core costume line in fall 2025, followed by an all-new collection inspired by PAW Patrol: The Dino Movie in 2026. This latest licensing endeavor marks a significant milestone for Disguise, as the company has expanded its costume rights to include the entire Paw Patrol portfolio, further strengthening its leadership position in the children’s costume market.
As the third installment in the blockbuster PAW Patrol film franchise, PAW Patrol: The Dino Movie is a Spin Master Entertainment production in association with Nickelodeon Movies and will be distributed by Paramount Pictures. Based on the award-winning preschool series produced by Spin Master Entertainment and adored by over 350 million households globally on Nickelodeon, the upcoming film promises to deliver even more high-energy adventure, heartwarming moments, and fan-favorite characters—this time with an exciting prehistoric twist. Given the overwhelming success of its predecessors, PAW Patrol: The Dino Movie is expected to be another major box-office success, and Disguise is proud to bring the magic of the film to life through its innovative and high-quality costume offerings.
“We are thrilled to expand our preschool portfolio with PAW Patrol and take our collaboration to the next level by securing the core and film-related costume rights,” said Tara Cortner, President and General Manager of Disguise, Inc. “Having supported both the first and second PAW Patrol movies with strong costume lines, we are excited to now have the entire PAW Patrol IP under our umbrella. PAW Patrol remains a global phenomenon and a staple in preschool entertainment, and we are dedicated to delivering premium-quality, character-accurate costumes that enable children to step into the paws of their favorite heroic pups—whether it’s Chase, Marshall, Skye, or the all-new dino-themed pup heroes debuting in 2026.”
With PAW Patrol continuing to dominate the preschool entertainment landscape and captivate young audiences worldwide, Disguise’s latest collections will provide children with endless opportunities for imaginative play, dress-up fun, and Halloween celebrations. The comprehensive core lineup will feature a diverse range of costumes and accessories that allow fans to fully immerse themselves in the world of PAW Patrol this fall, whether they’re reenacting their favorite on-screen adventures or creating their own heroic missions.
For more information about Disguise, Inc. and its extensive portfolio of officially licensed costumes, please visit www.disguise.com.
About Spin Master
Spin Master Corp. (TSX:TOY; www.spinmaster.com) is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 110 TIA Toy of The Year (TOTY) nominations with 30 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year. To date, Spin Master Entertainment has produced nine television series, including the relaunched Bakugan: Battle Planet and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,600 people in countries around the world including Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fdc38230-8806-4f2c-82f7-35cb214f9d9f
MEDIA CONTACT: Whitney Hatfield PR@Disguise.com
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