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Disguise Announces Multi-Year Minecraft Contract Extension With Global Rights
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
JAKKS Pacific, Inc. (NASDAQ:JAKK) announced the renewal of its partnership with Microsoft, allowing its costume division, Disguise, Inc., to remain the exclusive costume partner for the popular game, Minecraft. This multi-year agreement enables Disguise to design, market, and distribute Halloween costumes and accessories based on Minecraft starting in 2023. With Minecraft being a top-selling brand for costumes globally, Disguise aims to expand its international presence and introduce new character styles. The company continues to strengthen its foothold in the licensed video game costume market.
Positive
Renewed partnership with Microsoft solidifies exclusive Minecraft costume rights.
Minecraft costumes are among JAKKS' top-selling products for Halloween, indicating strong market demand.
Plans for international expansion and new character introductions may drive revenue growth.
Negative
None.
POWAY, Calif.--(BUSINESS WIRE)--
Disguise, Inc., the costume division of leading toy and consumer products manufacturer JAKKS Pacific, Inc. (NASDAQ:JAKK), today announced their partnership renewal with Microsoft, making them the only costume partner for the world’s most popular and number one downloaded game, Minecraft.
Disguise Announces Multi-Year Minecraft Contract Extension with Global Rights (Graphic: Business Wire)
Disguise will retain worldwide rights to continue to design, market, manufacture and distribute Halloween costumes and Halloween costume accessories for the Minecraft brand commencing in 2023.
In addition to the game being one of the most downloaded games of all time, it is also one of the most popular brands for costumes and dress up in the world. With an already full line of Minecraft that continues to grow year after year, Disguise has plans to grow the business even more internationally, bringing additional styles and versions to retail all over the world.
“Minecraft is one of our top selling brands for all our Halloween licensed costumes and Halloween accessories both domestically and internationally,” said Tara Hefter, President and GM of Disguise, Inc. “The strength of the brand and the unique characteristics of the in-game characters translate well into costumes, making Minecraft one of the most popular themes for Halloween and dress up. We are excited to continue to reach into new countries and territories in 2023 as we bring on new and exciting characters from the game into the line.”
Owned by JAKKS Pacific, Inc. (NASDAQ:JAKK), Disguise has carved out a strong foothold in the market for licensed video game costumes, both holding licenses for several large gaming brands. Disguise’s Minecraft line of Halloween costumes and accessories are available online and at major retailers now.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: Fly Wheels®, Perfectly Cute®, ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a wide range of entertainment-inspired products featuring premier licensed properties. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).
