JAKKS Pacific Announces Exciting New Quiksilver and Roxy Beach and Outdoor Products Available on Amazon’s Online Store
JAKKS Pacific (NASDAQ: JAKK) has announced the expansion of its lifestyle product portfolio with a new line of beach and outdoor items exclusively available on Amazon's online store. The collection features Quiksilver and Roxy branded products including beach chairs, umbrellas, canopies, shelters, wagons, and mats.
Key products include the Roxy 2-Pack Beach Chairs ($119.99), Roxy Surf's Up Beach Umbrella ($99.99), Roxy Beach Wagon ($129.99), Quiksilver 10 Ft Beach Canopy ($129.99), and various beach mats and floats ranging from $19.99 to $49.99.
This launch is part of JAKKS Pacific's partnership with Authentic Brands Group, following successful product launches in 2024. The company plans to expand to additional retailers and implement marketing activations throughout 2025.
JAKKS Pacific (NASDAQ: JAKK) ha annunciato l'espansione del suo portafoglio di prodotti lifestyle con una nuova linea di articoli da spiaggia e per attività all'aperto, disponibili esclusivamente nel negozio online di Amazon. La collezione include prodotti a marchio Quiksilver e Roxy, tra cui sedie da spiaggia, ombrelloni, tende, rifugi, carri e tappetini.
I prodotti chiave comprendono le sedie da spiaggia Roxy 2-Pack (119,99 $), l'ombrellone Roxy Surf's Up (99,99 $), il carro da spiaggia Roxy (129,99 $), la tenda da spiaggia Quiksilver da 10 piedi (129,99 $) e vari tappetini e galleggianti da spiaggia che vanno da 19,99 $ a 49,99 $.
Questo lancio fa parte della partnership di JAKKS Pacific con Authentic Brands Group, dopo il successo di lanci di prodotti nel 2024. L'azienda prevede di espandersi a ulteriori rivenditori e di implementare attivazioni di marketing nel corso del 2025.
JAKKS Pacific (NASDAQ: JAKK) ha anunciado la expansión de su cartera de productos de estilo de vida con una nueva línea de artículos de playa y al aire libre, disponibles exclusivamente en la tienda en línea de Amazon. La colección presenta productos de marca Quiksilver y Roxy, que incluyen sillas de playa, sombrillas, toldos, refugios, carritos y esterillas.
Los productos clave incluyen las sillas de playa Roxy 2-Pack (119,99 $), la sombrilla Roxy Surf's Up (99,99 $), el carrito de playa Roxy (129,99 $), el toldo de playa Quiksilver de 10 pies (129,99 $) y varias esterillas y flotadores de playa que oscilan entre 19,99 $ y 49,99 $.
Este lanzamiento es parte de la asociación de JAKKS Pacific con Authentic Brands Group, tras los exitosos lanzamientos de productos en 2024. La empresa planea expandirse a más minoristas e implementar activaciones de marketing a lo largo de 2025.
JAKKS Pacific (NASDAQ: JAKK)는 Amazon의 온라인 상점에서 독점적으로 제공되는 새로운 해변 및 야외 용품 라인으로 라이프스타일 제품 포트폴리오를 확장한다고 발표했습니다. 이 컬렉션에는 Quiksilver 및 Roxy 브랜드 제품이 포함되어 있으며, 해변 의자, 파라솔, 캐노피, 쉘터, 카트 및 매트가 포함됩니다.
주요 제품으로는 Roxy 2-Pack 해변 의자 (119.99 $), Roxy Surf's Up 해변 파라솔 (99.99 $), Roxy 해변 카트 (129.99 $), Quiksilver 10피트 해변 캐노피 (129.99 $), 그리고 19.99 $에서 49.99 $ 사이의 다양한 해변 매트와 플로트가 있습니다.
이번 출시는 2024년에 성공적인 제품 출시를 이어가는 JAKKS Pacific과 Authentic Brands Group의 파트너십의 일환입니다. 회사는 추가 소매점으로 확장하고 2025년 동안 마케팅 활동을 시행할 계획입니다.
JAKKS Pacific (NASDAQ: JAKK) a annoncé l'expansion de son portefeuille de produits de style de vie avec une nouvelle gamme d'articles de plage et de plein air, disponibles exclusivement dans la boutique en ligne d'Amazon. La collection comprend des produits de marque Quiksilver et Roxy, y compris des chaises de plage, des parasols, des auvents, des abris, des chariots et des tapis.
Les produits clés incluent les chaises de plage Roxy 2-Pack (119,99 $), le parasoleil Roxy Surf's Up (99,99 $), le chariot de plage Roxy (129,99 $), le auvent de plage Quiksilver de 10 pieds (129,99 $) et divers tapis et flotteurs de plage allant de 19,99 $ à 49,99 $.
Ce lancement fait partie du partenariat de JAKKS Pacific avec Authentic Brands Group, suite à des lancements de produits réussis en 2024. L'entreprise prévoit de s'étendre à d'autres détaillants et de mettre en œuvre des activations marketing tout au long de 2025.
JAKKS Pacific (NASDAQ: JAKK) hat die Erweiterung seines Lifestyle-Produktportfolios mit einer neuen Reihe von Strand- und Outdoor-Artikeln angekündigt, die exklusiv im Online-Shop von Amazon erhältlich sind. Die Kollektion umfasst Produkte der Marken Quiksilver und Roxy, darunter Strandstühle, Sonnenschirme, Pavillons, Unterstände, Wagen und Matten.
Zu den Hauptprodukten gehören die Roxy 2-Pack Strandstühle (119,99 $), der Roxy Surf's Up Strandsonnenschirm (99,99 $), der Roxy Strandwagen (129,99 $), der Quiksilver 10 Fuß Strandpavillon (129,99 $) und verschiedene Strandmatten und -flöße im Preisbereich von 19,99 $ bis 49,99 $.
Dieser Launch ist Teil der Partnerschaft von JAKKS Pacific mit Authentic Brands Group, nach erfolgreichen Produkteinführungen im Jahr 2024. Das Unternehmen plant, sich auf weitere Einzelhändler auszuweiten und im Laufe des Jahres 2025 Marketingaktivitäten umzusetzen.
- Expansion into new product category with beach and outdoor items
- Partnership with established brands Quiksilver and Roxy
- Exclusive distribution agreement with Amazon
- Successful product launches in 2024 leading to growth in seasonal product segment
- None.
SANTA MONICA, Calif., March 11, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a global leader in toys and consumer products, is excited to announce the expansion of its lifestyle product portfolio with a dynamic new line of beach and outdoor items. This line of beach and outdoor furniture is only available in Amazon’s online store, and features everything you need for the ultimate day outdoors—umbrellas, chairs, canopies, shelters, wagons and mats!
All products are available now on Amazon’s online store:
Quiksilver Brand Store
Roxy Brand Store
- The Roxy 2-Pack Beach Chairs, priced at
$119.99 is available now. It’s the perfect choice for comfort and relaxation at the beach. These chairs feature an adjustable seat for sitting, tanning, or lounging, along with a foam-padded pillow for added comfort. They also include zipped storage space in the back for convenient storage and fold away easily for compact storage when not in use. With a shoulder strap for easy carrying, these chairs are designed for both comfort and convenience, making them an essential for any beach day. - The Roxy Surf’s Up Beach Umbrella, priced at
$99.99 , is your new beach day essential. Offering 7 feet of coverage, it features a push-button 2-way tilt for adjustable shade. The umbrella comes with a Roxy-branded protective carry bag with a shoulder strap for easy transport, and it anchors securely into the ground with an integrated auger. Designed with an aluminum telescoping pole, a matte finish, and robust fiberglass ribs, it’s built to last. The silver-coated polyester fabric provides UPF 50+ protection, while the umbrella weighs just 5.7 lbs, making it a lightweight and reliable choice for your outdoor adventures. - The Roxy Beach Wagon, priced at
$129.99 , makes transportation a breeze for all your beach essentials. Featuring an all-purpose extendable pull handle and heavy tread all-terrain wheels, it's designed for easy maneuverability on any surface. The wagon folds up for compact storage and is built with a rugged powder-coated steel frame for durability. It includes dual mesh cup holders in the front for added convenience and is made with commercial-grade fabric. With a weight capacity of 220 lbs, this wagon is perfect for carrying all your gear with ease and comfort. - The Quiksilver 10 Ft Beach Canopy in Black Wave is priced at
$129.99 , and it’s the perfect way to stay cool and shaded during your beach day. With enough coverage to shade 4-6 people, it offers plenty of space for you and your friends to relax. The canopy also includes a Quiksilver-branded wheeled carry bag, making it easy to transport and set up, ensuring you can enjoy a comfortable and cool spot all day long. - The Quiksilver Beach Shelter is available now for
$99.99 . It is the ideal choice for a quick and hassle-free beach day. It’s made with water-resistant Nylon/Lycra fabric, and provides shade for 2-4 people, keeping you cool and protected. The shelter features rust-proof aluminum poles for durability and comes with four anchor bags that can be filled with sand or rocks for secure setup. For easy transport, it includes a Quiksilver-branded carry bag, making it a convenient and practical option for any beach outing. - The Roxy Deluxe Beach Mat, priced at
$39.99 , is designed to provide the ultimate beach experience. With a quilted top that's soft and comfortable, it ensures relaxation while the water-resistant bottom keeps you and your belongings dry. The mat comfortably fits up to 4-6 adults, making it perfect for group outings. It features a quick fold-and-roll-up design with straps and a carry handle for easy transport. The mat is also machine washable and easy to clean, ensuring convenience and durability. Its overall dimensions are 5.5'W x 7'H, providing ample space for you and your friends. - The Roxy and Quiksilver Compact Beach Mats are your ultimate lounging companion! These mats are both priced at
$19.99 and are available now. They are made from durable polyurethane; it comfortably accommodates 4-6 adults and includes four ground stakes for secure placement. They come with a compact, branded bag for easy transport and storage, making it ideal for trips to the beach or park. It’s simple to clean and maintain, ensuring hassle-free relaxation wherever you go!
JAKKS has also introduced a collection of Roxy and Quiksilver-branded floats and outdoor products, now available at other leading retailers as well as Amazon’s online store.
- The Quiksilver Oversized Lounger Float, priced at
$49.99 is available now. This float is incredibly easy to inflate and deflate, making storage a breeze. Featuring a reinforced cup holder and bold Heritage Quiksilver graphics, this float combines style and practicality for the ultimate relaxation experience. - The Quiksilver Mini Lounger Float, available now for
$49.99 m easures over 3 feet in length and features an ergonomic design for maximum comfort. It is perfect for long hours of relaxation. The float includes a convenient cup holder, ensuring you can stay refreshed while enjoying the water. - The Roxy Round Chair Float, is available now for
$49.99 , and is perfect for pool goers who love to soak up the sun. This large, circular float features a lounge chair backing for ultimate relaxation and can comfortably seat 2-3 people. The float also includes two integrated cup holders for added convenience and showcases bold Roxy graphics, combining style with comfort for your water adventures.
JAKKS Pacific’s seasonal product segment has experienced incredible growth, fueled by its 2024 product launches in partnership with Authentic Brands Group.
“We’re thrilled to launch this initial beach and outdoor product launch with Authentic Brands Group as we head into Spring,” said Dennis Claussen, SVP of Design & Marketing at JAKKS Pacific. “As the season progresses, we’ll be expanding to additional retailers and have a series of incredible, fun marketing activations lined up to support the line throughout 2025.”
David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic, Owner of Quiksilver and Roxy said, “This partnership brings together JAKKS Pacific’s expertise in innovative design and manufacturing with Authentic’s powerful brand portfolio and market reach. Building on a successful year, we’re excited to expand and bring these new products to a broader audience in 2025.”
For more information visit: https://www.jakks.com/brands/authentic/
Download Brand Images and Press Sheets here!
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than
Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram, X and WeChat.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a2b0b915-1143-47f1-ab7a-54f6628ca18d
MEDIA CONTACTS: JAKKS Whitney Hatfield PublicRelations@JAKKS.net Authentic Giana Elenterio, gelenterio@authentic.com Scarlet Manzueta, smanzueta@authentic.com
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