Ride in Style with JAKKS Pacific’s New Roxy Dolls
JAKKS Pacific (NASDAQ: JAKK) has announced the launch of Roxy Dolls, a new fashion and action sports-inspired doll line, exclusively at Target starting June 2025. The 7.5-inch articulated dolls, designed for ages 4 and up, feature sports themes including skateboarding, snowboarding, roller skating, and surfing.
Each doll comes with a Roxy-branded outfit, sticker sheet, comb, and a signature sports accessory, priced at an MSRP of $19.99. The collaboration with Authentic Brands Group aims to merge fashion with adventure, offering highly posable dolls that cater to both action sports enthusiasts and fashion lovers.
JAKKS Pacific (NASDAQ: JAKK) ha annunciato il lancio di Roxy Dolls, una nuova linea di bambole ispirata alla moda e agli sport d'azione, disponibile esclusivamente da Target a partire da giugno 2025. Le bambole articolate di 7,5 pollici, progettate per bambini dai 4 anni in su, presentano temi sportivi tra cui skateboard, snowboard, pattinaggio a rotelle e surf.
Ogni bambola è dotata di un outfit con marchio Roxy, un foglio di adesivi, un pettine e un accessorio sportivo distintivo, con un prezzo suggerito di $19,99. La collaborazione con Authentic Brands Group mira a unire moda e avventura, offrendo bambole altamente posabili che soddisfano sia gli appassionati di sport d'azione che gli amanti della moda.
JAKKS Pacific (NASDAQ: JAKK) ha anunciado el lanzamiento de Roxy Dolls, una nueva línea de muñecas inspiradas en la moda y los deportes de acción, exclusivamente en Target a partir de junio de 2025. Las muñecas articuladas de 7.5 pulgadas, diseñadas para mayores de 4 años, presentan temas deportivos que incluyen skateboarding, snowboarding, patinaje sobre ruedas y surf.
Cada muñeca viene con un atuendo de marca Roxy, una hoja de pegatinas, un peine y un accesorio deportivo exclusivo, con un precio sugerido de $19.99. La colaboración con Authentic Brands Group tiene como objetivo fusionar la moda con la aventura, ofreciendo muñecas altamente posables que atraen tanto a los entusiastas de los deportes de acción como a los amantes de la moda.
JAKKS Pacific (NASDAQ: JAKK)는 Roxy Dolls의 출시를 발표했습니다. 이는 패션과 액션 스포츠에서 영감을 받은 새로운 인형 라인으로, 2025년 6월부터 Target에서 독점적으로 판매됩니다. 7.5인치 크기의 관절 인형은 4세 이상을 위해 설계되었으며, 스케이트보드, 스노보드, 롤러 스케이팅, 서핑 등 스포츠 테마를 특징으로 합니다.
각 인형은 Roxy 브랜드 의상, 스티커 시트, 빗, 그리고 시그니처 스포츠 액세서리와 함께 제공되며, 권장 소매 가격은 $19.99입니다. Authentic Brands Group과의 협업은 패션과 모험을 결합하는 것을 목표로 하며, 액션 스포츠 애호가와 패션 애호가 모두를 만족시키는 고도로 포즈가 가능한 인형을 제공합니다.
JAKKS Pacific (NASDAQ: JAKK) a annoncé le lancement de Roxy Dolls, une nouvelle ligne de poupées inspirées de la mode et des sports d'action, exclusivement chez Target à partir de juin 2025. Les poupées articulées de 7,5 pouces, conçues pour les enfants de 4 ans et plus, présentent des thèmes sportifs tels que le skateboard, le snowboard, le roller et le surf.
Chaque poupée est livrée avec une tenue de marque Roxy, une feuille d'autocollants, un peigne et un accessoire sportif signature, au prix de vente conseillé de 19,99 $. La collaboration avec Authentic Brands Group vise à fusionner mode et aventure, offrant des poupées hautement posables qui séduisent à la fois les passionnés de sports d'action et les amateurs de mode.
JAKKS Pacific (NASDAQ: JAKK) hat die Einführung von Roxy Dolls angekündigt, einer neuen Puppenlinie, die von Mode und Actionsport inspiriert ist und ab Juni 2025 exklusiv bei Target erhältlich sein wird. Die 7,5 Zoll großen, artikulierten Puppen sind für Kinder ab 4 Jahren konzipiert und zeigen Sportthemen wie Skateboarding, Snowboarding, Rollschuhlaufen und Surfen.
Jede Puppe wird mit einem Roxy-Markenoutfit, einem Stickerbogen, einem Kamm und einem charakteristischen Sportaccessoire geliefert, mit einem empfohlenen Verkaufspreis von 19,99 $. Die Zusammenarbeit mit der Authentic Brands Group zielt darauf ab, Mode mit Abenteuer zu verbinden und hochgradig posierbare Puppen anzubieten, die sowohl Action-Sportbegeisterte als auch Mode-Liebhaber ansprechen.
- Exclusive retail partnership with Target for nationwide distribution
- Strategic brand collaboration with Authentic Brands Group's Roxy brand
- Entry into growing action sports-themed toy market
- None.
SANTA MONICA, Calif., March 10, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific (NASDAQ: JAKK) is thrilled to introduce Roxy Dolls, an all-new fashion and action sports-inspired doll line launching exclusively at Target in June 2025. Get ready to roll, ride, and shred in style!
Designed for kids ages 4 and up, these 7.5-inch articulated fashion dolls bring the excitement of skateboarding, snowboarding, roller skating, and surfing into the world of play. Each doll comes with a signature Roxy outfit and on-trend sports accessories, including a skateboard, snowboard, roller skates, or surfboard.
“With Roxy Dolls, we are merging fashion, creativity, and adventure to provide kids with an exciting way to showcase their passion for action sports,” said Debbie Haag, SVP of Marketing at JAKKS Pacific. “In collaboration with Authentic Brands Group, we have meticulously designed these Roxy-branded dolls to be both stylish and highly posable—perfect for hitting the streets, slopes, and waves with confidence and flair.”
Each 7.5-inch articulated doll is designed for easy posing and imaginative play. Outfitted in Roxy-inspired fashions, these dolls are always dressed for adventure. Every set includes a sticker sheet, a comb, and a signature Roxy sport accessory, such as a skateboard, snowboard, roller skates, or surfboard, making them the ultimate companions for stylish and sporty fun.
With an MSRP of
Roxy Dolls will be available exclusively in Target stores and on Target.com starting June 2025. Get ready to ride in style and unleash your creativity with Roxy!
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than
Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram, X and WeChat.
MEDIA CONTACT: Whitney Hatfield PR@Jakks.net
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