IZEA Signs Fortune 500 Financial Services Customer

Rhea-AI Summary

IZEA Worldwide has secured a contract with a Fortune 500 financial services firm for its influencer marketing software and services. This agreement marks a significant win-back after a period of non-activity, enhancing the scope of their relationship. CEO Ted Murphy noted that IZEA's software is well-suited for regulated industries, streamlining workflows while ensuring compliance. The company also reported a recovery in managed services bookings following COVID-19 impacts, signaling potential long-term growth in licensing agreements.

Positive

• Secured contract with Fortune 500 financial services client.
• Agreement enhances relationship scope after previous non-activity.
• Recovery in managed services bookings post-COVID-19.

Negative

• None.

Orlando, Florida , Aug. 06, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has secured a contract with a Fortune 500 financial services customer for influencer marketing software and services. The customer represents a win-back for IZEA after a period of non-activity and the agreement increases the size and scope of the relationship with IZEA.

“Financial services and other regulated industries have long been sectors of focus for our company,” said Ted Murphy, IZEA’s Chairman and CEO. “IZEAx streamlines influencer marketing workflow while providing automated compliance enforcement and testing to make sure content meets the requirements of the marketer. Our software platform is particularly well suited for those that must have strong controls and processes for the creation and approval of influencer content.”

“We are continuing to see meaningful recovery and momentum in our managed services bookings following the initial negative impacts we felt when COVID-19 first hit,” added Murphy. “This software licensing win is encouraging, and we are hopeful that as more organizations gain confidence and visibility in their own business that they will feel more comfortable entering into long term licensing agreements.”

About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement

All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning.  Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; uncertainty relating to the effects of COVID-19, our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com

FAQ

What recent contract did IZEA secure?

IZEA secured a contract with a Fortune 500 financial services company for influencer marketing software and services.

How does IZEA's software benefit regulated industries?

IZEA's software streamlines influencer marketing workflows and ensures automated compliance enforcement, vital for regulated industries.

What has been the impact of COVID-19 on IZEA's business?

IZEA faced initial negative impacts from COVID-19 but is seeing meaningful recovery in managed services bookings.

What does the recent contract mean for IZEA's future?

The recent contract signals potential long-term growth as IZEA aims to increase customer confidence and secure more licensing agreements.