IZEA Awarded $2.8M Contract with Metaverse Influencer Activation

Rhea-AI Summary

IZEA Worldwide has secured a $2.8 million contract expansion from a global Fortune 20 technology company for a metaverse influencer activation on Roblox, alongside campaigns on Instagram and TikTok. This contract reflects growing brand interest in metaverse platforms, as stated by CEO Ted Murphy. IZEA aims to innovate beyond conventional influencer marketing, promoting enhanced interactivity and immersion in marketing strategies.

Positive

• Secured a $2.8 million contract expansion.
• Engagement with a Fortune 20 technology company.
• Focus on innovative metaverse influencer marketing.

Negative

• None.

Orlando, Florida, June 10, 2022 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has been awarded a $2.8 million contract expansion by a global Fortune 20 technology company. IZEA has been contracted to execute a metaverse influencer activation inside Roblox, with supporting activations on traditional social media platforms, including Instagram and TikTok, as well as appearances IRL.

“We are seeing continued brand interest in the metaverse platforms of today and what they will become in the future,” said Ted Murphy, IZEA Founder and CEO. “Leading brands are pushing the boundaries beyond the standard photo and video activations that are commonplace in the present-day influencer marketing industry. There is a whole new level of immersion, interactivity, and ownership between brands and influencers, and we believe that team IZEA is at the leading edge of what is next in our space.”

To work with IZEA as either an influencer or a marketer visit izea.com.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.

Safe Harbor Statement

All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Attachment

• IZEA Awarded $2.8M Contract with Metaverse Influencer Activation

FAQ

What is the contract value awarded to IZEA by the Fortune 20 company?

IZEA was awarded a contract expansion worth $2.8 million.

What platforms will IZEA's metaverse influencer activation take place on?

The activation will occur on Roblox, with supporting activations on Instagram and TikTok.

Who is the CEO of IZEA Worldwide?

The CEO of IZEA Worldwide is Ted Murphy.

What type of services does IZEA provide?

IZEA provides influencer marketing technology and services to brands.

When was the contract expansion announcement made?

The contract expansion was announced on June 10, 2022.