IZEA Announces the Shake® Parade of Stars
IZEA Worldwide, Inc. (NASDAQ: IZEA) has launched the Shake Parade of Stars, a 45-day online event showcasing mega-influencers with over 1 million followers. The event features a new influencer each business day, introducing them to the Shake marketplace, which allows marketers to hire creators for influencer marketing and other services. Influencer announcements will be made daily via IZEA's Twitter. The initiative aims to increase collaboration opportunities with talented creators, enhancing IZEA's influencer marketing capabilities.
- Launch of the Shake Parade of Stars to attract top influencers.
- Daily introductions of mega-influencers may enhance marketing engagement.
- Expansion of the Shake marketplace could improve revenue potential.
- Dependence on influencer popularity may introduce volatility in marketing outcomes.
- Potential risks associated with the successful integration of new influencers into the marketplace.
Orlando, Florida, March 15, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the Shake Parade of Stars, a 45-day online event featuring social media mega-influencers from around the world. The event will highlight the high-quality talent available through Shake, a new online marketplace where buyers can quickly and easily hire creators of all types for influencer marketing, photography, design, and other digital services. Creators list available “Shakes” on their accounts in the platform and marketers select and purchase creative packages from them through a streamlined chat experience, assisted by ShakeBot - a proprietary, artificial intelligence assistant.
A New Star Each Business Day
IZEA will be unveiling a new mega-influencer each business day through the end of the month of April. Each influencer will be a brand-new addition to the Shake marketplace and have at least 1 million followers on a single social media platform such as TikTok, Instagram, Facebook, YouTube, or Pinterest.
Talent announcements will be made via IZEA’s Twitter handle (@izea) at approximately 2pm Eastern each business day. The first announcement will be made today and will feature a TikTok star with over 10 million followers. The stars will be immediately available for booking on Shake. Marketers who are interested in collaborating with the talent will be able to view upfront pricing with pre-defined packages and deliverables.
“We are incredibly excited to welcome this group of talented creators from around the world into Shake and the greater IZEA ecosystem,” said IZEA Founder and CEO Ted Murphy. “These stars have built their massive audiences through hard work, creativity and marketing savvy, and their participation in our platform will serve to create more collaboration opportunities for creators of all sizes in Shake.”
To learn more about Shake visit shake.izea.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expects,” “anticipates,” “estimates,” “believes,” “intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or “future,” or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and improve Adjusted EBITDA, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: our ability to raise additional funding needed to fund our business operation in the future, uncertainty relating to the effects of COVID-19, competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize the IZEAx marketplace platform; inability to finance growth initiatives in a timely manner; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
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