IZEA Announces Launch of BrandGraph® Pulse with Slack® Integration

Rhea-AI Summary

IZEA Worldwide, Inc. (NASDAQ: IZEA) has launched a new feature, BrandGraph® Pulse, enhancing its influencer marketing platform. This tool enables users to monitor social media mentions of brands, delivering daily or weekly insights via third-party messaging platforms like Slack. With over 12 million daily users, the integration allows marketers to receive brand updates in designated Slack channels, elevating the utility of BrandGraph for real-time brand performance tracking. Users can subscribe to multiple brands, gaining insights into competitors as well.

Positive

• Launch of BrandGraph® Pulse enhances influencer marketing capabilities.
• Integration with Slack improves real-time updates and monitoring for users.
• Users can track multiple brands, expanding competitive analysis.

Negative

• None.

Orlando, Florida, July 16, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Pulse. BrandGraph Pulse is a new feature that allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a third-party messaging platform.

Slack® Integration
BrandGraph Pulse has launched with Slack integration. Slack is a leading corporate messaging platform with over 12 million daily users. The Slack integration allows BrandGraph users with Slack accounts to deliver brand updates into any Slack channel they designate. BrandGraph will automatically deliver regular updates based on the frequency settings determined by the user. The user can subscribe to an unlimited number of brands, allowing a marketer to monitor not only the brands they own, but their entire competitive landscape as that data is available within BrandGraph.

“BrandGraph Pulse with Slack integration brings a whole new level of utility to the platform,” said Ted Murphy, Founder and CEO of IZEA. “BrandGraph already excels as a tool for marketers to research social media trends and benchmark the performance of brands. With the Pulse functionality, we are now processing data and pushing brand insights directly into the user’s corporate messaging platform, which can be a personal or shared work channel. Rather than requiring the user to login, search, and run reports, we are programmatically surfacing notable influencers, changes in sentiment, share of voice, engagement rates and much more. BrandGraph Pulse delivers actionable brand insights on autopilot.”

Those interested in learning more about the platform can request a product demonstration at izea.com/brandgraph/get-a-demo.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release and BrandGraph are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.

About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. For IZEA’s full safe harbor statement, please visit https://izea.com/safe-harbor-statement/.

Attachment

• BrandGraph Slack Integration

Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com

FAQ

What is IZEA's new feature BrandGraph® Pulse?

BrandGraph® Pulse is a new tool that allows users to monitor social media mentions of brands and receive insights via messaging platforms like Slack.

When was BrandGraph® Pulse launched by IZEA?

BrandGraph® Pulse was announced on July 16, 2020.

How does Slack integration benefit BrandGraph users?

Slack integration allows BrandGraph users to receive brand updates directly in their Slack channels, enhancing real-time monitoring and insight delivery.

What are the key features of BrandGraph® Pulse?

BrandGraph® Pulse provides daily or weekly activity digests, highlights notable influencers, sentiment changes, share of voice, and engagement rates.