Ituran, Microsoft and Porsche Carrera Cup Collaborate to Boost Motorsport Performance with Real-Time Telemetry Data
Ituran Location and Control (Nasdaq: ITRN) has announced a groundbreaking partnership with Microsoft and Porsche to enhance motorsport performance in the Porsche Carrera Cup through real-time telemetry data. This collaboration leverages advanced data collection, transmission, and cloud-based analysis to optimize race strategies and vehicle performance. The technology, fully operational in Brazil, Argentina, and Portugal for the 2024 season, collects data via Ituran's telematics device and transmits it to Microsoft Azure cloud in real-time. This innovation allows Porsche engineering teams to make informed decisions during races, improving performance and safety. Eyal Sheratzky, CEO of Ituran, emphasized the significance of this partnership, highlighting Ituran's technological leadership and the potential applications of these new capabilities across their business.
Ituran Location and Control (Nasdaq: ITRN) ha annunciato una partnership innovativa con Microsoft e Porsche per migliorare le prestazioni nel motorsport nella Porsche Carrera Cup attraverso dati di telemetria in tempo reale. Questa collaborazione sfrutta la raccolta avanzata di dati, la trasmissione e l'analisi basata su cloud per ottimizzare le strategie di gara e le prestazioni del veicolo. La tecnologia, completamente operativa in Brasile, Argentina e Portogallo per la stagione 2024, raccoglie dati tramite il dispositivo telematico di Ituran e li trasmette al cloud di Microsoft Azure in tempo reale. Questa innovazione consente ai team di ingegneria Porsche di prendere decisioni informate durante le gare, migliorando prestazioni e sicurezza. Eyal Sheratzky, CEO di Ituran, ha sottolineato l'importanza di questa partnership, evidenziando la leadership tecnologica di Ituran e le potenziali applicazioni di queste nuove capacità nel loro business.
Ituran Location and Control (Nasdaq: ITRN) ha anunciado una asociación innovadora con Microsoft y Porsche para mejorar el rendimiento en el motorsport en la Porsche Carrera Cup a través de datos de telemetría en tiempo real. Esta colaboración aprovecha la recolección avanzada de datos, la transmisión y el análisis basado en la nube para optimizar las estrategias de carrera y el rendimiento del vehículo. La tecnología, completamente operativa en Brasil, Argentina y Portugal para la temporada 2024, recoge datos a través del dispositivo telemático de Ituran y los transmite a la nube de Microsoft Azure en tiempo real. Esta innovación permite a los equipos de ingeniería de Porsche tomar decisiones informadas durante las carreras, mejorando el rendimiento y la seguridad. Eyal Sheratzky, CEO de Ituran, enfatizó la importancia de esta colaboración, destacando el liderazgo tecnológico de Ituran y las posibles aplicaciones de estas nuevas capacidades en su negocio.
이투란 로케이션 앤드 콘트롤(NASDAQ: ITRN)은 마이크로소프트와 포르쉐와의 혁신적인 파트너십을 발표하며 포르쉐 카레라 컵에서 모터스포츠 성능을 향상시키기 위한 실시간 텔레메트리 데이터를 활용한다고 밝혔다. 이 협력은 고급 데이터 수집, 전송 및 클라우드 기반 분석을 활용하여 레이스 전략과 차량 성능을 최적화하는 것을 목표로 한다. 이 기술은 2024 시즌을 위해 브라질, 아르헨티나 및 포르투갈에서 완전히 운영되며, 이투란의 텔레매틱스 장치를 통해 데이터를 수집하고 이를 마이크로소프트 애저 클라우드로 실시간 전송한다. 이러한 혁신은 포르쉐 엔지니어링 팀이 레이스 중 정보에 기반한 결정을 내림으로써 성능과 안전성을 향상시킬 수 있도록 한다. 이얄 셰라츠키 이투란 CEO는 이 파트너십의 중요성을 강조하며 이투란의 기술적 리더십과 이러한 새로운 기능이 기업 전반에 걸쳐 가질 수 있는 잠재적 응용 가능성에 대해 언급했다.
Ituran Location and Control (Nasdaq: ITRN) a annoncé un partenariat révolutionnaire avec Microsoft et Porsche pour améliorer les performances en motorsport dans la Porsche Carrera Cup grâce à des données de télémétrie en temps réel. Cette collaboration exploite la collecte avancée de données, la transmission et l'analyse cloud pour optimiser les stratégies de course et les performances des véhicules. La technologie, pleinement opérationnelle au Brésil, en Argentine et au Portugal pour la saison 2024, collecte des données via le dispositif de télématique d'Ituran et les transmet en temps réel à la cloud de Microsoft Azure. Cette innovation permet aux équipes d'ingénierie de Porsche de prendre des décisions éclairées pendant les courses, améliorant ainsi la performance et la sécurité. Eyal Sheratzky, PDG d'Ituran, a souligné l'importance de ce partenariat, mettant en avant le leadership technologique d'Ituran et les applications potentielles de ces nouvelles capacités au sein de leur entreprise.
Ituran Location and Control (Nasdaq: ITRN) hat eine bahnbrechende Partnerschaft mit Microsoft und Porsche angekündigt, um die Motorsportleistung im Porsche Carrera Cup durch Echtzeit-Telemetriedaten zu verbessern. Diese Zusammenarbeit nutzt fortschrittliche Datenerfassung, -übertragung und cloudbasierte Analyse, um Rennstrategien und Fahrzeugleistung zu optimieren. Die Technologie, die für die Saison 2024 vollständig in Brasilien, Argentinien und Portugal betrieben wird, sammelt Daten über das Telematikgerät von Ituran und überträgt diese in Echtzeit an die Microsoft Azure-Cloud. Diese Innovation ermöglicht es den Ingenieurteams von Porsche, informierte Entscheidungen während der Rennen zu treffen und die Leistung und Sicherheit zu verbessern. Eyal Sheratzky, CEO von Ituran, betonte die Bedeutung dieser Partnerschaft und hob die technologische Führungsposition von Ituran sowie die potenziellen Anwendungen dieser neuen Fähigkeiten in ihrem Geschäft hervor.
- Partnership with industry leaders Microsoft and Porsche
- Technology fully operational in multiple countries for 2024 season
- Real-time data analysis enhances race performance and safety
- Demonstrates Ituran's technological leadership in telematics
- Potential for leveraging new capabilities across Ituran's business
- None.
This collaboration marks a significant leap in motorsport technology. Ituran's telematics device, inductively connected to Porsche's data network, is a game-changer. It enables real-time data transmission via public mobile networks to Microsoft Azure cloud, a feat previously challenging in high-speed racing environments.
The system's ability to diagnose potential malfunctions in real-time is particularly noteworthy. This predictive maintenance approach could revolutionize race strategy and significantly enhance driver safety. Moreover, the successful implementation in multiple countries demonstrates the scalability and reliability of this technology, potentially paving the way for wider adoption in other motorsport series.
This partnership positions Ituran at the forefront of the connected car market, estimated to reach
Investors should note the potential for technology transfer from motorsports to consumer vehicles, a trend that has historically driven innovation in the automotive industry. This project could lead to new revenue streams for Ituran in the broader automotive telematics market.
This collaboration drives innovation in motorsports through real-time cloud-based telemetry data, enhancing performance, efficiency, and race strategy
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The Porsche Carrera Cup is a motor racing series dedicated to Porsche sports cars, specifically focusing on Porsche 911 GT3 vehicles. This series is known for its high-performance cars, all of which are identical, which means that success largely depends on the skill of the driver and the strategy of the team and its engineers, rather than differences in car performance.
As technology becomes increasingly critical in competitive environments, the Porsche Carrera Cup, in collaboration with Microsoft and Ituran, has embraced innovation by enabling live data telemetry from all racing vehicles. All the telemetry data is collected and transmitted via the public mobile network in real-time to the Microsoft Azure cloud, through an Ituran telematics device installed and connected inductively to the Porsche sportscar's data network. This allows the various Porsche engineering teams to make quick, informed and actionable decisions in real-time during races, improving driver and car performance, and increasing the likelihood of success. It also increases safety by diagnosing in real-time situations where malfunctions may occur, thereby preventing damage to cars and potential driver injury.
Eyal Sheratzky, CEO of Ituran, commented: "We are incredibly proud to be part of this pioneering initiative, working with leading car manufacturer, Porsche, as well as the world's leading software company, Microsoft. Furthermore, motorsports represent the cutting-edge of what is possible in 2024 and the fact that Ituran technology is the heart of the Porsche racing car telemetry system, demonstrates our technological leadership.
"We see the transformative impact of this technology to the Porsche Carrera Cup, by empowering the racing teams to make key real-time strategic decisions through instant, data-driven insights that can determine the outcome of a race. This project reflects our vision for the future, continually innovating for the connected-car and bringing the very latest technologies to Ituran's products and services. We are already looking to leverage the new capabilities developed for this project throughout our business."
Please see the video with English subtitles describing the event and Ituran's technology: https://www.youtube.com/watch?v=bKK0H2Q4WMA.
About Ituran
Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management and control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in
Ituran's subscriber base has been growing significantly since the Company's inception to over 2.3 million subscribers using its location-based services with a market leading position in
For more information, please visit Ituran's website, at: www.ituran.com.
Video: https://www.youtube.com/watch?v=bKK0H2Q4WMA
Logo: https://mma.prnewswire.com/media/1972820/3820388/Ituran_logo.jpg
Company Contact
Udi Mizrahi
udi_m@ituran.com
Deputy CEO and VP Finance, Ituran
(
International Investor Relations
Ehud Helft
ituran@ekgir.com
EK Global Investor Relations
(US) +1 212 378 8040
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SOURCE Ituran Location and Control Ltd.
FAQ
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