Gartner Announces Inaugural Gartner Marketing Symposium/Xpo in London

Rhea-AI Summary

Gartner, Inc. (NYSE: IT) will host the Gartner Marketing Symposium/Xpo in London, U.K., on May 13-14, 2024. The event aims to address disruptions in marketing by leveraging AI for transformation. CMOs are encouraged to adopt a 'human+' strategy to drive profitable growth and showcase marketing's value. The conference will feature keynotes, guest speakers, research-driven sessions, and an exhibit showcase for marketing leaders to navigate challenges in brand strategy, customer experience, AI utilization, social media trends, and data privacy.

STAMFORD, Conn.--(BUSINESS WIRE)-- Gartner, Inc. (NYSE: IT):

What: Gartner Marketing Symposium/Xpo

When: May 13-14, 2024

Where: London, U.K.

Members of the media can register for the conference by contacting jordan.brackenbury@gartner.com.

Details: Disruptions have become a constant challenge for marketers. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor. Successful CMOs embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blended “human+” strategy, using emerging technology where it adds to the strengths of marketers, will be best positioned to deliver profitable growth and demonstrate marketing’s value.

At the Gartner Marketing Symposium/Xpo 2024 conference, CMOs and their teams will learn the insights they’ll need to create and lead a successful marketing strategy in this shifting landscape.

Audience and Topics: The conference is expected to feature more than 100 research-driven sessions, with an audience of CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders.

The conference agenda will consist of six main tracks, focused on helping marketing leaders overcome their biggest challenges and tackle their most pressing priorities - from brand strategy and customer experience, to harnessing AI, social media trends and data privacy.

Keynotes & Guest Speakers:

Gartner Opening Keynote: “Building the Marketing Organization of Tomorrow: From Delivery to Directing Disruption” with Matt Moorut, Director Analyst at Gartner, and Kristina LaRocca-Cerrone, Advisory Senior Director at Gartner

Guest Keynote: “How to Survive and Thrive in New Environments” with Tim Peake, Astronaut

Guest Keynote: “Disability & Innovation: The Power of Positive Change” with Haben Girma, Disability Rights Lawyer and Author

Exhibit Showcase: The Marketing Xpo onsite will bring together leading technology and service providers highlighting the next steps in sales through live demonstrations, use cases/client success stories, and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.

Venue and Travel Details: Visit the conference’s website for complete venue and travel details.

Registration: Register before Friday, March 15, 2024 for a €475 early-bird discount. Public sector discounts and special group rates are also available for eligible attendees. Full-time journalists from editorial publications are eligible for a press pass. Please contact Jordan Brackenbury for additional details and registration requests: jordan.brackenbury@gartner.com.

Social Media: Join the discussion on social media using #GartnerMKTG.

About Gartner for Marketers 
Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com/marketing.

Follow news and updates from the Gartner Marketing practice on X and LinkedIn using #GartnerMKTG. Members of the media can find additional information and insights in the Gartner Marketing Newsroom.

About Gartner 
Gartner, Inc. (NYSE: IT) delivers actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240312622560/en/

Jordan Brackenbury

PR Manager, UK

Gartner

jordan.brackenbury@gartner.com

Source: Gartner, Inc.

FAQ

When and where will Gartner Marketing Symposium/Xpo be held?

The Gartner Marketing Symposium/Xpo will be held in London, U.K., on May 13-14, 2024.

What is the main focus of the event?

The event aims to address disruptions in marketing by leveraging AI for transformation.

Who should attend the conference?

CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders are expected to attend.

What are some key topics that will be covered at the conference?

Topics include brand strategy, customer experience, AI utilization, social media trends, and data privacy.

Are there any discounts available for registration?

Register before Friday, March 15, 2024, for a €475 early-bird discount. Public sector discounts and special group rates are also available for eligible attendees.