Ispire Technology Inc. Announces License Arrangement and Successful Launch of Burna Boy's BrkFst Nicotine Products Into African Markets
Ispire Technology Inc. (NASDAQ: ISPR) has announced the successful launch of its BrkFst nicotine products in South Africa and Nigeria, marking the company's first international nicotine license arrangement. The products, co-created with GRAMMY-Award winner Burna Boy, are currently available in over 500 retail locations across both countries, including major chains like Pick n Pay, Forecourts, Spaza shops, and HORECA outlets.
The company plans to expand its retail presence to more than 2,000 stores in Africa over the next six months through partnerships with additional retailers such as Checkers, Spar, and Family Stores. To support the launch, local brand partners are conducting daily activation events with brand ambassadors across major metropolitan areas, including Cape Town and Johannesburg.
Ispire Technology Inc. (NASDAQ: ISPR) ha annunciato il lancio di successo dei suoi prodotti di nicotina BrkFst in Sudafrica e Nigeria, segnando il primo accordo di licenza internazionale per nicotina dell'azienda. I prodotti, co-creati con il vincitore di un Grammy Award Burna Boy, sono attualmente disponibili in oltre 500 punti vendita in entrambi i paesi, comprese catene importanti come Pick n Pay, Forecourts, negozi Spaza e punti vendita HORECA.
L'azienda prevede di espandere la propria presenza al dettaglio a più di 2.000 negozi in Africa nei prossimi sei mesi attraverso partnership con ulteriori rivenditori come Checkers, Spar e Family Stores. Per supportare il lancio, i partner del marchio locali stanno conducendo eventi di attivazione quotidiani con ambasciatori del marchio in diverse aree metropolitane, tra cui Città del Capo e Johannesburg.
Ispire Technology Inc. (NASDAQ: ISPR) ha anunciado el lanzamiento exitoso de sus productos de nicotina BrkFst en Sudáfrica y Nigeria, marcando el primer acuerdo de licencia internacional de nicotina de la empresa. Los productos, co-creados con el ganador del Grammy Burna Boy, están actualmente disponibles en más de 500 puntos de venta en ambos países, incluidas cadenas importantes como Pick n Pay, Forecourts, tiendas Spaza y establecimientos HORECA.
La empresa planea expandir su presencia minorista a más de 2.000 tiendas en África en los próximos seis meses a través de asociaciones con minoristas adicionales como Checkers, Spar y Family Stores. Para apoyar el lanzamiento, los socios de marca locales están llevando a cabo eventos de activación diarios con embajadores de la marca en áreas metropolitanas importantes, incluyendo Ciudad del Cabo y Johannesburgo.
Ispire Technology Inc. (NASDAQ: ISPR)는 남아프리카와 나이지리아에서 BrkFst 니코틴 제품을 성공적으로 출시했다고 발표하며, 이는 회사의 첫 국제 니코틴 라이선스 계약을 의미합니다. 이 제품은 그래미 어워드 수상자인 Burna Boy와 함께 공동 제작되었으며, 현재 두 나라의 500개 이상의 소매점에서 이용할 수 있습니다. 여기에는 Pick n Pay, Forecourts, Spaza 상점 및 HORECA 매장과 같은 주요 체인이 포함됩니다.
회사는 체크커스, 스파르 및 패밀리 스토어와 같은 추가 소매업체와의 파트너십을 통해 향후 6개월 내에 아프리카에서 2,000개 이상의 매장으로 소매 입지를 확장할 계획입니다. 출시를 지원하기 위해 현지 브랜드 파트너는 케이프타운과 요하네스버그와 같은 주요 대도시 지역에서 브랜드 앰배서더와 함께 매일 활성화 이벤트를 진행하고 있습니다.
Ispire Technology Inc. (NASDAQ: ISPR) a annoncé le lancement réussi de ses produits de nicotine BrkFst en Afrique du Sud et au Nigéria, marquant ainsi le premier accord de licence internationale pour la nicotine de l’entreprise. Les produits, co-créés avec le gagnant d’un Grammy, Burna Boy, sont actuellement disponibles dans plus de 500 points de vente à travers les deux pays, y compris des chaînes majeures telles que Pick n Pay, Forecourts, les magasins Spaza, et les établissements HORECA.
L’entreprise prévoit d’étendre sa présence au détail à plus de 2.000 magasins en Afrique au cours des six prochains mois grâce à des partenariats avec d’autres détaillants tels que Checkers, Spar et Family Stores. Pour soutenir le lancement, les partenaires de marque locaux mènent des événements d’activation quotidiens avec des ambassadeurs de marque dans les principales zones métropolitaines, y compris Le Cap et Johannesburg.
Ispire Technology Inc. (NASDAQ: ISPR) hat den erfolgreichen Start seiner BrkFst-Nikotinprodukte in Südafrika und Nigeria bekannt gegeben, was das erste internationale Nikotinlizenzabkommen des Unternehmens markiert. Die Produkte, die zusammen mit dem Grammy-Preisträger Burna Boy entwickelt wurden, sind derzeit in über 500 Einzelhandelsstandorten in beiden Ländern erhältlich, einschließlich großer Ketten wie Pick n Pay, Forecourts, Spaza-Läden und HORECA-Verkaufsstellen.
Das Unternehmen plant, seine Einzelhandelspräsenz in Afrika in den nächsten sechs Monaten auf mehr als 2.000 Geschäfte auszudehnen, durch Partnerschaften mit weiteren Einzelhändlern wie Checkers, Spar und Family Stores. Um den Launch zu unterstützen, führen lokale Markenpartner tägliche Aktivierungs-Events mit Markenbotschaftern in wichtigen Metropolregionen wie Kapstadt und Johannesburg durch.
- Successful entry into African markets with presence in 500+ retail locations
- Planned expansion to 2,000+ stores in next 6 months
- Strong initial market response with high retailer adoption
- Strategic partnership with celebrity brand (Burna Boy) enhancing market penetration
- None.
Insights
The successful entry into the African nicotine market through BrkFst represents a strategic expansion for Ispire Technology. The initial rollout to 500 retail locations across South Africa and Nigeria, with plans to expand to 2,000 stores within six months, demonstrates significant market penetration potential. The partnership with Burna Boy, a GRAMMY-winning artist with substantial regional influence, provides a powerful competitive advantage in brand recognition and market acceptance.
The distribution strategy targeting major retail chains like Pick n Pay and planned expansion to Checkers and Spar shows careful market positioning. These established retail networks typically command 30-40% of formal retail sales in South Africa. For context, South Africa's vaping market alone is estimated at
The daily activation events in metropolitan areas signal an aggressive ground-level marketing approach important for consumer education and brand establishment in emerging markets. This multi-channel strategy combining celebrity endorsement, retail partnerships and direct consumer engagement presents a solid foundation for market capture.
The license arrangement model chosen for African market entry is particularly shrewd from a business development perspective. This approach minimizes direct operational overhead while leveraging local market expertise and existing distribution networks. The initial success in securing prominent retail partnerships indicates strong local execution capabilities.
The expansion blueprint from 500 to 2,000 stores represents an ambitious but achievable 300% growth target within six months. The HORECA channel inclusion is especially noteworthy as it typically yields higher margins and creates valuable brand visibility. The partnership with Burna Boy isn't just a celebrity endorsement - it's a calculated move to tap into the artist's 40+ million social media following across Africa, providing built-in market awareness and cultural relevance.
For a company with a market cap of
Expansion into
BrkFst products are now available in more than 500 retail locations across both countries, including major chains such as Pick n Pay, Forecourts, Spaza shops, and HORECA (Hotel/Restaurant/Cafe) outlets. The initial market response has exceeded expectations, with strong retailer adoption and positive consumer reception.
Building on this momentum, Ispire plans to grow its retail presence in
"The successful launch of BrkFst in
About Ispire Technology Inc.
Ispire is engaged in the research and development, design, commercialization, sales, marketing and distribution of branded e-cigarettes and cannabis vaping products. The Company's operating subsidiaries own or license more than 400 patents worldwide. Ispire's branded e-cigarette products are marketed under the Aspire name and are sold worldwide (except in the
Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended ("Securities Act") as well as Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, as amended, that are intended to be covered by the safe harbor created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company's future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as "believe," "expect," "may," "will," "should," "would," "could," "seek," "intend," "plan," "goal," "project," "estimate," "anticipate," "strategy," "future," "likely" or other comparable terms, although not all forward-looking statements contain these identifying words. All statements other than statements of historical facts included in this press release regarding the Company's strategies, prospects, financial condition, operations, costs, plans and objectives are forward-looking statements. Important factors that could cause the Company's actual results and financial condition to differ materially from those indicated in the forward-looking statements. Such forward-looking statements include, but are not limited to, risks and uncertainties including those regarding: the Company's ability to collect its accounts receivable in a timely manner, the Company's business strategies, the ability of the Company to market to the Ispire ONE™, Ispire ONE's success if meeting its goals, the ability of its customers to derive the anticipated benefits of the Ispire ONE™ and the success of their products on the markets; the Ispire ONE™ proving to be safe, and the risk and uncertainties described in "Risk Factors," "Management's Discussion and Analysis of Financial Condition and Results of Operations," "Cautionary Note on Forward-Looking Statements" and the additional risk described in Ispire's Annual Report on Form 10-K for the year ended June 30, 2023 and any subsequent filings which Ispire makes with the
IR Contacts:
For more information, kindly contact:
Investor Relations
Sherry Zheng
718.213.7386
ir@ispiretechnology.com
KCSA Strategic Communications
Phil Carlson
212.896.1233
ispire@kcsa.com
PR Contact:
Ellen Mellody
570.209.2947
ispire@kcsa.com
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SOURCE Ispire Technology Inc.
FAQ
How many retail locations currently carry ISPR's BrkFst nicotine products in Africa?
What is Ispire's (ISPR) retail expansion target for Africa in the next 6 months?
Which major retail chains in Africa carry ISPR's BrkFst products?
What is the significance of the BrkFst launch for ISPR's international expansion?
Which African cities are targeted in ISPR's BrkFst product launch campaign?
