iQIYI Releases 'Tough Out' Under a New Distribution Model with Elemeet

Rhea-AI Summary

iQIYI Inc. (NASDAQ: IQ) announced the theatrical release of its co-produced documentary Tough Out on December 11, 2020, utilizing a new distribution model in collaboration with Elemeet. The film, which tells the story of troubled teenagers and baseball, has won multiple awards and received a high rating of 8.8/10 on Douban. iQIYI's partnership with Elemeet aims to enhance box office revenues and streamline distribution. Additionally, iQIYI has released another film, Balloon, and plans to distribute more films under this innovative model.

Positive

• Award-winning documentaries Tough Out and Balloon boost brand visibility and reputation.
• New distribution model with Elemeet aims to maximize box office revenues and improve overall earnings.
• Collaboration enhances support for young filmmakers through funding and resources.

Negative

• None.

BEIJING, Nov. 25, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative, market-leading online entertainment service in China, is pleased to announce that its co-produced documentary, Tough Out, will begin screening in movie theaters from on December 11^th under a new distribution model with Elemeet.  

iQIYI discovered Tough Out at the 9^th CNEX Chinese Documentary Forum and helped promote the documentary to wider audiences. Telling the story of a group of troubled teenagers learning to play baseball with a famous baseball coach, the film was awarded "Best documentary" and "Audience Choice" awards at the 14^th FIRST International Film Festival. The film was rated 8.8/10 on Douban, the Chinese equivalent of Rotten Tomatoes.  

Apart from Tough Out, another iQIYI co-produced film, Balloon, has begun screening in theaters on November 20^th. Directed by renowned Tibetan director, Pema Tseden, Balloon was screened in the Horizons section at the 76th Venice International Film Festival.  

Recognition for Tough Out and Balloon has proved iQIYI's commitment to working with outstanding content creators. The Company has signed a strategic cooperation with film screening platform Elemeet to co-launch an innovative distribution model with full-cycle services including integrated online-offline promotion and distribution support. This will improve income from the box office and the internet, and address the issue of discontinuity when a movie is scheduled in multiple window periods across different channels. 

Leveraging Elemeet's screening on-demand resources in movie theaters and iQIYI's online distribution capacity, both parties will work together to select quality films, evaluating them based on artistry, social influence and market potential, and customize distribution plans, providing young film professionals with funding and staffing resources to better promote and distribute their work.  

Other than Tough Out and Balloon, more films were announced for distribution under this new model, including Summer Blur, a film that won awards at the Pingyao Film Festival and the Pusan International Film Festival, and Damp Season, which was in competition at the 2020 Rotterdam International Film Festival.  

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SOURCE iQIYI

FAQ

When does <i>Tough Out</i> premiere in theaters?

The documentary Tough Out will premiere in theaters on December 11, 2020.

What is iQIYI's stock symbol?

iQIYI's stock symbol is IQ.

What awards has <i>Tough Out</i> won?

Tough Out has won the 'Best Documentary' and 'Audience Choice' awards at the 14th FIRST International Film Festival.

What partnership did iQIYI announce related to film distribution?

iQIYI announced a strategic partnership with Elemeet to develop a new film distribution model.

What is the rating of <i>Tough Out</i> on Douban?

Tough Out has a rating of 8.8/10 on Douban.