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iQIYI Introduces Standard VIP Family and Friends Membership to Enhance Subscription Flexibility and Premium Content Access

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iQIYI has launched a new Standard VIP Family and Friends membership service in mainland China, allowing Standard VIP members to add an additional account at a discounted rate. The main account costs RMB25 (US$3.5) monthly, with the additional account priced at RMB8 (US$1.1), totaling RMB33 (US$4.6) for both. Each account operates independently with separate passwords, watch history, and recommendations, supporting login on up to five devices.

The service includes access to exclusive content like drama series and new formats such as 'Micro-Drama Theater' (1-5 minute vertical dramas) and 'Short-Drama Theater' (5-20 minute horizontal episodes), complementing their traditional long-form content library.

iQIYI ha lanciato un nuovo servizio di abbonamento Standard VIP per Famiglia e Amici nella Cina continentale, che consente agli abbonati Standard VIP di aggiungere un ulteriore account a un prezzo scontato. L'account principale costa 25 RMB (3,5 USD) al mese, mentre l'account aggiuntivo è prezzo a 8 RMB (1,1 USD), per un totale di 33 RMB (4,6 USD) per entrambi. Ogni account funziona in modo indipendente con password, cronologia visione e raccomandazioni separate, e supporta il login su un massimo di cinque dispositivi.

Il servizio include l'accesso a contenuti esclusivi come serie drammatiche e nuovi formati come 'Micro-Drama Theater' (dramma verticale di 1-5 minuti) e 'Short-Drama Theater' (episodi orizzontali di 5-20 minuti), completando così la loro tradizionale libreria di contenuti a lungo formato.

iQIYI ha lanzado un nuevo servicio de membresía Standard VIP para Familia y Amigos en China continental, permitiendo a los miembros Standard VIP agregar una cuenta adicional a un precio con descuento. La cuenta principal cuesta 25 RMB (3.5 USD) al mes, mientras que la cuenta adicional tiene un precio de 8 RMB (1.1 USD), totalizando 33 RMB (4.6 USD) por ambas. Cada cuenta opera de manera independiente con contraseñas, historial de visualización y recomendaciones separadas, y admite inicio de sesión en hasta cinco dispositivos.

El servicio incluye acceso a contenido exclusivo como series dramáticas y nuevos formatos como 'Micro-Drama Theater' (dramas verticales de 1-5 minutos) y 'Short-Drama Theater' (episodios horizontales de 5-20 minutos), complementando su biblioteca de contenido de larga duración tradicional.

iQIYI는 중국 본토에서 새로운 표준 VIP 가족 및 친구 회원 서비스를 출시하여 표준 VIP 회원이 할인된 요금으로 추가 계정을 추가할 수 있도록 허용합니다. 기본 계정은 월 25 RMB(3.5 USD)이며, 추가 계정은 8 RMB(1.1 USD)가 청구되어 두 계정의 총합은 33 RMB(4.6 USD)입니다. 각 계정은 별도의 비밀번호, 시청 기록 및 추천으로 독립적으로 작동하며 최대 다섯 대의 장치에서 로그인할 수 있습니다.

이 서비스는 드라마 시리즈 및 '마이크로 드라마 극장'(1-5분 수직 드라마) 및 '단편 드라마 극장'(5-20분 수평 에피소드)와 같은 새로운 형식을 포함한 독점 콘텐츠에 대한 접근을 제공합니다. 이는 전통적인 장편 콘텐츠 라이브러리를 보완합니다.

iQIYI a lancé un nouveau service d'abonnement Standard VIP pour la famille et les amis en Chine continentale, permettant aux membres Standard VIP d'ajouter un compte supplémentaire à un tarif réduit. Le compte principal coûte 25 RMB (3,5 USD) par mois, tandis que le compte supplémentaire est au prix de 8 RMB (1,1 USD), totalisant 33 RMB (4,6 USD) pour les deux. Chaque compte fonctionne de manière indépendante avec des mots de passe, un historique de visionnage et des recommandations séparés, et prend en charge la connexion sur un maximum de cinq appareils.

Le service comprend l'accès à du contenu exclusif tel que des séries dramatiques et de nouveaux formats tels que 'Micro-Drama Theater' (drames verticaux de 1 à 5 minutes) et 'Short-Drama Theater' (épisodes horizontaux de 5 à 20 minutes), complétant ainsi leur bibliothèque de contenu traditionnel au format long.

iQIYI hat einen neuen Standard VIP Familien- und Freundesmitgliederservice im chinesischen Festland gestartet, der es Standard VIP-Mitgliedern ermöglicht, ein zusätzliches Konto zu einem ermäßigten Preis hinzuzufügen. Das Hauptkonto kostet monatlich 25 RMB (3,5 USD), während das zusätzliche Konto mit 8 RMB (1,1 USD) zu Buche schlägt, was insgesamt 33 RMB (4,6 USD) für beide ergibt. Jedes Konto arbeitet unabhängig mit separaten Passwörtern, Sehhistorie und Empfehlungen und unterstützt die Anmeldung auf bis zu fünf Geräten.

Der Service umfasst den Zugang zu exklusiven Inhalten wie Drama-Serien und neuen Formaten wie 'Micro-Drama Theater' (1-5 Minuten lange vertikale Dramen) und 'Short-Drama Theater' (5-20 Minuten lange horizontale Episoden), das die traditionelle Bibliothek für Langform-Inhalte ergänzt.

Positive
  • Introduction of cost-effective family membership plan potentially increasing subscriber base
  • Multiple device support (up to 5 devices per account) enhancing user accessibility
  • Expansion of content offerings with new micro and short-drama formats
Negative
  • None.

Insights

The introduction of a family membership tier at $4.6 monthly for two accounts represents a strategic move to boost subscriber growth and revenue. The pricing is notably competitive, especially in the Chinese market where average streaming service costs are typically higher. The $1.1 add-on price point is particularly aggressive, potentially driving higher adoption rates among existing subscribers.

The separate account functionality addresses a key pain point in shared subscriptions while potentially reducing password sharing, a common issue affecting streaming revenues. The expansion into micro and short-form content formats shows adaptation to evolving consumption patterns, particularly among younger demographics who prefer bite-sized content. This diversification could help defend against competition from short-form platforms like Douyin and Kuaishou.

BEIJING, Nov. 15, 2024 /PRNewswire/ -- On November 12, iQIYI, China's leading online entertainment platform, introduced its Standard VIP Family and Friends membership service in Chinese mainland. This new offering allows Standard VIP members to add a separate account at a discounted price, providing full access to iQIYI's extensive content library and offering an affordable way for families and friends to enjoy premium content together.

Under this new offering, Standard VIP members can add an additional account for just RMB8 (US$1.1) per month, while the main account subscription is available for RMB25 (US$3.5), bringing the total cost for both accounts to RMB33 (US$4.6).

The service ensures that each account operates independently, allowing users to have their own passwords, watch history, and tailored recommendations. This eliminates common frustrations from shared accounts, such as mismatched viewing progress. Each account supports login on up to five devices, ensuring that usage between the main and additional account remains entirely separate and uninterrupted.

As part of their VIP membership, subscribers enjoy exclusive benefits, including early access to highly anticipated drama series like Fangs of Fortune, as well as blockbuster hits like To the Wonder. iQIYI continues to expand its content library to meet the diverse tastes and preferences of its members. Upcoming sequels to beloved IPs, such as the farming-themed variety show Become a Farmer and the period detective drama Strange Tales of Tang Dynasty, are already in the pipeline.

Beyond long-form content, VIP members also gain exclusive access to iQIYI's new 'Micro-Drama Theater' and 'Short-Drama Theater', which cater to the growing demand for concise and compelling storytelling. The 'Micro-Drama Theater' will feature mobile-optimized vertical dramas lasting between 1 and 5 minutes. Meanwhile, the 'Short-Drama Theater' will introduce titles featuring episodes that range from 5 to 20 minutes in length, presented in a horizontal format. These offerings complement iQIYI's catalog of long-form video content, further enriching the entertainment options for members. With a continually expanding catalog, iQIYI remains committed to delivering high-quality content that resonates with its diverse audiences, ensuring a premium viewing experience for all members.

CONTACT: iQIYI Press, press@qiyi.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyi-introduces-standard-vip-family-and-friends-membership-to-enhance-subscription-flexibility-and-premium-content-access-302307032.html

SOURCE iQIYI

FAQ

How much does iQIYI's (IQ) new Standard VIP Family membership cost?

The total cost is RMB33 (US$4.6) monthly, with the main account at RMB25 (US$3.5) and the additional account at RMB8 (US$1.1).

What features are included in iQIYI's (IQ) new Family membership plan?

The plan includes separate passwords, independent watch history, personalized recommendations, and support for up to five devices per account, along with access to exclusive content and new formats like Micro-Drama and Short-Drama theaters.

What new content formats has iQIYI (IQ) introduced with the VIP membership?

iQIYI has introduced 'Micro-Drama Theater' featuring 1-5 minute vertical dramas and 'Short-Drama Theater' with 5-20 minute horizontal episodes.

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