iQIYI Introduces 'Extra Large Font' Function to Enhance Accessibility for Senior Users
iQIYI has launched a new 'Extra Large Font' function on its app to enhance accessibility for senior users. The feature includes enlarged text size options, simplified poster layouts, prominent voice search, and streamlined navigation. The update also offers audio volume amplification up to 300% and enhanced color settings.
The platform retains essential functionalities while introducing 'Micro-Drama Theater' and 'Short-Drama Theater' content. This development builds on the company's previous accessibility initiatives, including the 'Senior Mode' launched in December 2021. iQIYI has also introduced a Standard VIP Family and Friends Membership service, offering discounted additional accounts for family members.
iQIYI ha lanciato una nuova funzione 'Carattere Extra Grande' sulla sua app per migliorare l'accessibilità per gli utenti anziani. La caratteristica comprende opzioni di dimensioni del testo ingrandite, layout di poster semplificati, ricerca vocale prominente e navigazione semplificata. L'aggiornamento offre anche un'amplificazione del volume audio fino al 300% e impostazioni di colore migliorate.
La piattaforma conserva le funzionalità essenziali introducendo contenuti 'Micro-Drama Theater' e 'Short-Drama Theater'. Questo sviluppo si basa sulle precedenti iniziative di accessibilità dell'azienda, incluso il 'Modalità Anziani' lanciata nel dicembre 2021. iQIYI ha inoltre introdotto un servizio di abbonamento Standard VIP Family and Friends, che offre account aggiuntivi scontati per i membri della famiglia.
iQIYI ha lanzado una nueva función de 'Fuente Extra Grande' en su aplicación para mejorar la accesibilidad para los usuarios mayores. La función incluye opciones de tamaño de texto ampliadas, diseños de carteles simplificados, búsqueda por voz destacada y navegación optimizada. La actualización también ofrece amplificación del volumen de audio de hasta el 300% y configuraciones de color mejoradas.
La plataforma mantiene las funciones esenciales mientras introduce contenido de 'Micro-Drama Theater' y 'Short-Drama Theater'. Este desarrollo se basa en las iniciativas de accesibilidad anteriores de la empresa, incluida la 'Modo Senior' lanzada en diciembre de 2021. iQIYI también ha introducido un servicio de Membresía Standard VIP Familia y Amigos, que ofrece cuentas adicionales con descuento para los miembros de la familia.
iQIYI는 노인 사용자들의 접근성을 향상시키기 위해 앱에 '특대 글꼴' 기능을 새로 출시했습니다. 이 기능은 확대된 텍스트 크기 옵션, 단순화된 포스터 레이아웃, 두드러진 음성 검색 및 간소화된 탐색을 포함합니다. 업데이트는 또한 최대 300%까지 오디오 볼륨 증폭과 향상된 색상 설정을 제공합니다.
이 플랫폼은 '마이크로 드라마 극장' 및 '쇼트 드라마 극장' 콘텐츠를 도입하는 동시에 필수 기능을 유지합니다. 이 개발은 2021년 12월에 출시된 '노인 모드'를 포함한 회사의 이전 접근성 이니셔티브를 기반으로 합니다. iQIYI는 또한 가족 구성원을 위한 추가 계정을 할인된 가격으로 제공하는 표준 VIP 가족 및 친구 멤버십 서비스도 도입했습니다.
iQIYI a lancé une nouvelle fonction 'Police de caractère très grande' sur son application pour améliorer l'accessibilité pour les utilisateurs âgés. Cette fonctionnalité comprend des options de taille de texte agrandie, des mises en page de posters simplifiées, une recherche vocale mise en avant et une navigation simplifiée. La mise à jour offre également une amplification du volume audio allant jusqu'à 300 % et des paramètres de couleur améliorés.
La plateforme conserve les fonctions essentielles tout en introduisant des contenus de 'Micro-Drama Theater' et de 'Short-Drama Theater'. Ce développement s'appuie sur les initiatives précédentes d'accessibilité de l'entreprise, y compris le 'Mode Senior' lancé en décembre 2021. iQIYI a également introduit un service d'abonnement Standard VIP pour la famille et les amis, offrant des comptes supplémentaires à prix réduit pour les membres de la famille.
iQIYI hat eine neue Funktion 'Extra große Schrift' in seiner App veröffentlicht, um die Zugänglichkeit für ältere Nutzer zu verbessern. Diese Funktion umfasst optionale vergrößerte Schriftgrößen, vereinfachte Plakatlayouts, auffällige Sprachsuche und optimierte Navigation. Das Update bietet zudem eine Audio-Lautstärke-Verstärkung von bis zu 300 % und verbesserte Farbeinstellungen.
Die Plattform behält die wesentlichen Funktionen bei und führt gleichzeitig Inhalte des 'Micro-Drama Theater' und 'Short-Drama Theater' ein. Diese Entwicklung baut auf den vorherigen Initiativen zur Zugänglichkeit des Unternehmens auf, einschließlich des im Dezember 2021 eingeführten 'Seniorenmodus'. iQIYI hat auch einen Standard VIP Familie und Freunde Mitgliedschaftsservice eingeführt, der ermäßigte zusätzliche Konten für Familienmitglieder anbietet.
- Introduction of new accessibility features could expand user base among senior demographics
- Launch of Standard VIP Family and Friends Membership service may increase subscription revenue through family accounts
- Development of specialized content formats ('Micro-Drama Theater' and 'Short-Drama Theater') shows market segment expansion
- None.
The 'Extra Large Font' function enhances iQIYI's existing three font size options, offering an even larger text size to accommodate the diverse visual needs of its audience. Beyond font adjustments, the mode automatically activates key accessibility features, including simplified poster layouts, a prominently displayed voice search button, and a streamlined navigation path. On the playback screen, captions and bullet comments are resized for improved readability, audio volume can be amplified up to
To ensure the user experience remains engaging, the 'Extra Large Font' function retains essential app functionalities, such as the bottom navigation bar, membership center, and viewing history. These features allow senior users to seamlessly explore iQIYI's extensive content library, including the platform's newly launched 'Micro-Drama Theater' and 'Short-Drama Theater,' offering a wide range of entertainment options designed to cater to diverse tastes.
This latest innovation builds on iQIYI's ongoing efforts to serve senior audiences more effectively. Since 2021, the company has introduced a series of accessibility features, including adjustable font sizes. In December 2021, iQIYI rolled out 'Senior Mode,' a simplified interface that streamlined navigation and prominently display frequently used features like search and viewing history.
In addition to usability improvements, iQIYI remains committed to delivering content that resonates with senior viewers. Through films and drama series that explore themes reflecting real-life experiences and emotions, the platform aims to cultivate a deeper connection with this demographic. Complementing these efforts, iQIYI recently introduced the Standard VIP Family and Friends Membership service. This new offering allows members to add independent accounts at a discounted price, simplifying subscription and renewal processes for senior family members and making it easier for them to enjoy uninterrupted entertainment.
This commitment to accessibility and diverse content reflects iQIYI's broader vision of inclusivity and social responsibility. At the 2024 iQIYI World Conference, Yu GONG, Founder and CEO of iQIYI, highlighted the company's dedication to addressing the evolving needs of both the elderly population and children. "The segmented needs of these groups present both challenges and opportunities for businesses," said Gong. "Meeting their requirements will remain a key focus for iQIYI moving forward."
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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