iPower Unveils New Brand Identity

Rhea-AI Summary

iPower Inc. (Nasdaq:IPW) has completed a significant corporate rebranding, including a new logo and website, aimed at enhancing its market presence. The rebrand reflects iPower's intent to better showcase its diverse product portfolio beyond hydroponics. CEO Lawrence Tan emphasized that this initiative will unify the company's offerings and improve customer experience globally. The rebranding was executed by UK-based agency Poppins, indicating a strategic effort to capture the brand's value and expand both domestically and internationally.

Positive

• Completion of corporate rebranding to enhance market presence.
• New logo and website designed to showcase diverse product offerings.
• Strategic initiative aimed at unifying non-hydroponics products and improving customer experience.

Negative

• None.

DUARTE, Calif., Jan. 09, 2023 (GLOBE NEWSWIRE) -- iPower Inc. (Nasdaq:IPW) (“iPower” or the “Company”), a leading online retailer and supplier of consumer home and garden products, today announced the completion of an extensive corporate rebrand and new website.

The rebranding initiative was completed to better showcase the Company’s core business alongside its increasingly diverse product portfolio outside of traditional hydroponics. iPower’s rebrand includes a new company logo, website, color scheme and other marketing related items. Together, these design elements will help instill a new brand identity to position and guide the Company’s image going forward.

“Growing the iPower brand at scale both domestically and internationally has been a key initiative throughout our history as a brand,” said Lawrence Tan, CEO of iPower. “Our rebranding initiative will allow us to differentiate our principles and precisely capture the value our brand brings to consumers. This step marks an important milestone in unifying our various non-hydroponic related products and services while creating a more seamless experience and image for our customers across the globe.”

The Company engaged a UK-based digital creative agency, Poppins, to complete this extensive corporate rebrand.

About iPower Inc. 

iPower Inc. is a leading online retailer and supplier of consumer home and garden products. iPower offers thousands of stock keeping units from its in-house brands as well as hundreds of other brands through its ecommerce channel partners and its website, www.zenhydro.com. iPower has a diverse customer base that includes both commercial businesses and individuals. For more information, please visit iPower's website at www.meetipower.com.

Investor Relations Contact:

Sean Mansouri, CFA
Elevate IR
(720) 330-2829
IPW@elevate-ir.com 

FAQ

What is iPower Inc.'s recent corporate initiative involving the brand?

iPower Inc. recently completed a corporate rebranding, including a new logo and website, to better showcase its diverse product offerings.

How does iPower's rebranding impact its product portfolio?

The rebranding allows iPower to highlight its growing range of products beyond traditional hydroponics, aiming for a more unified brand identity.

Which agency did iPower engage for the rebranding?

iPower engaged UK-based digital creative agency Poppins for its comprehensive rebranding initiative.

What is the goal of iPower's rebranding strategy?

The goal of the rebranding strategy is to differentiate iPower's principles and enhance customer experiences globally.

When was the rebranding initiative announced by iPower?

The rebranding initiative was announced on January 9, 2023.