IPG Mediabrands Becomes the First Media Holding Company to Achieve Global TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards
- IPG Mediabrands and its companies have demonstrated their commitment to protecting the digital advertising supply chain by achieving TAG Platinum status.
- The TAG certifications recognize IPG Mediabrands' robust standards in brand safety, fraud reduction, and malware prevention.
- This achievement showcases IPG Mediabrands' leadership in fighting fraud, combating malware, and creating safer environments for advertisers and audiences.
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Reprise, Kinesso and Matterkind Join Initiative, MAGNA and UM in Achieving Individual TAG Platinum Status, Furthering Network-Wide Commitment to Promoting Brand Safety and Combating Malware and Fraud
Reprise, Kinesso and Matterkind, IPG Mediabrands performance and technology units, join media agencies UM and Initiative and intelligence arm MAGNA which received TAG’s global certification earlier this year.
TAG Platinum status signifies that a company has achieved the TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Seals by setting robust standards in each of those areas to protect their clients and partners against those threats.
“TAG Platinum status is the highest honor that TAG awards to companies for demonstrating their commitment to protecting the digital advertising supply chain against its most significant threats,” said Mike Zaneis, CEO of TAG. “We commend IPG Mediabrands and its multiple companies for achieving TAG Platinum status and demonstrating their leadership in fighting fraud, combating malware, and creating safer environments for advertisers and audiences.”
These TAG certifications were awarded as IPG Mediabrands continues to further its commitment to brand safety, inclusivity, sustainability and data ethics, components that are core to the network’s DNA and come to life through initiatives like its industry-leading Media Responsibility Index (MRI). Now in its fourth iteration, the expansive and research-driven MRI has evolved from a set of media responsibility principles to a research assessment, and now an actionable toolset for brands and planners to put responsibility at the heart of every investment decision. As it stands today, the MRI evaluates how 150+ global media partners, from social media platforms to CTV, are upholding responsible practices.
“IPG Mediabrands strives to be the source of Media for Good in our industry, which is more important than ever in today’s growing digital landscape,” said Chandon Jones, SVP, US Ad Operations at IPG Mediabrands. “Achieving TAG triple-certified status at agencies across the network is a testament to the dedication of our people and our commitment to create a better industry for all.”
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over
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Press:
Isabelle Brenton
Isabelle.Brenton@mbww.com
Source: IPG Mediabrands
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