Interpublic Wins Holding Company of the Year at The Drum Awards Festival
Interpublic Group (NYSE: IPG) achieved significant success at The Drum Awards Festival 2024, winning Holding Company of the Year. The company's subsidiary FCB was named Agency Network of the Year, with Interpublic securing a total of 24 awards - the highest among all marketing groups.
The awards included three Grand Prix, three Chair's Awards, one Editor's Choice Award, and multiple Gold awards across categories like Advertising, Design, Content, and Social Purpose. Notable winning campaigns included FCB Chicago's 'The Last Barf Bag' for Dramamine and FCB New York's 'Spreadbeats' for Spotify. Multiple IPG agencies, including AREA 23, Golin, Initiative, Jack Morton, McCann Worldgroup, MullenLowe, and UM, contributed to the success with various award-winning campaigns.
Interpublic Group (NYSE: IPG) ha ottenuto un grande successo al The Drum Awards Festival 2024, vincendo il premio di Holding Company of the Year. La controllata dell'azienda, FCB, è stata nominata Agency Network of the Year, con Interpublic che ha totalizzato 24 premi, il numero più alto tra tutti i gruppi di marketing.
I premi includevano tre Grand Prix, tre Chair's Awards, un Editor's Choice Award e diversi premi Gold in categorie come Pubblicità, Design, Contenuti e Scopo Sociale. Tra le campagne premiate, spiccano 'The Last Barf Bag' di FCB Chicago per Dramamine e 'Spreadbeats' di FCB New York per Spotify. Diverse agenzie IPG, tra cui AREA 23, Golin, Initiative, Jack Morton, McCann Worldgroup, MullenLowe e UM, hanno contribuito al successo con campagne premiate.
Interpublic Group (NYSE: IPG) logró un éxito significativo en el The Drum Awards Festival 2024, ganando el premio a Holding Company of the Year. La subsidiaria de la compañía, FCB, fue nombrada Agency Network of the Year, con Interpublic asegurando un total de 24 premios, la cifra más alta entre todos los grupos de marketing.
Los premios incluyeron tres Grand Prix, tres Chair's Awards, un Editor's Choice Award y múltiples premios Gold en categorías como Publicidad, Diseño, Contenido y Propósito Social. Las campañas ganadoras notables incluyeron 'The Last Barf Bag' de FCB Chicago para Dramamine y 'Spreadbeats' de FCB Nueva York para Spotify. Varias agencias de IPG, incluidas AREA 23, Golin, Initiative, Jack Morton, McCann Worldgroup, MullenLowe y UM, contribuyeron al éxito con diversas campañas ganadoras.
인터퍼블릭 그룹 (NYSE: IPG)는 2024년 더 드럼 어워드 페스티벌에서 올해의 홀딩 컴퍼니 상을 수상하며 큰 성공을 거두었습니다. 이 회사의 자회사인 FCB는 올해의 에이전시 네트워크로 선정되었으며, 인터퍼블릭은 총 24개의 상을 수상하여 모든 마케팅 그룹 중 가장 많은 수상을 하였습니다.
수상에는 세 개의 그랑프리, 세 개의 의장상, 하나의 편집자 선정상, 그리고 광고, 디자인, 콘텐츠, 사회적 목적과 같은 여러 카테고리에서의 다수의 금상을 포함하였습니다. 주목할 만한 수상 캠페인으로는 드라마민을 위한 FCB 시카고의 'The Last Barf Bag'와 스포티파이를 위한 FCB 뉴욕의 'Spreadbeats'가 있습니다. AREA 23, 골린, 이니셔티브, 잭 모튼, 맥캔 월드그룹, 멀렌로우, 그리고 UM 등 여러 IPG 에이전시들이 다양한 수상 캠페인으로 성공에 기여했습니다.
Interpublic Group (NYSE: IPG) a connu un succès significatif lors du The Drum Awards Festival 2024, remportant le titre de Holding Company of the Year. La filiale de la société, FCB, a été désignée Agency Network of the Year, avec Interpublic obtenant un total de 24 prix - le plus grand nombre parmi tous les groupes de marketing.
Les récompenses comprenaient trois Grand Prix, trois Chair's Awards, un Editor's Choice Award et plusieurs Gold awards dans des catégories telles que la publicité, le design, le contenu et le but social. Les campagnes gagnantes notables comprenaient 'The Last Barf Bag' de FCB Chicago pour Dramamine et 'Spreadbeats' de FCB New York pour Spotify. Plusieurs agences IPG, y compris AREA 23, Golin, Initiative, Jack Morton, McCann Worldgroup, MullenLowe et UM, ont contribué au succès avec diverses campagnes primées.
Interpublic Group (NYSE: IPG) erzielte beim The Drum Awards Festival 2024 bedeutende Erfolge und wurde mit dem Holding Company of the Year ausgezeichnet. Die Tochtergesellschaft des Unternehmens, FCB, wurde zur Agency Network of the Year ernannt, während Interpublic insgesamt 24 Awards sicherte - die höchste Anzahl aller Marketinggruppen.
Zu den Auszeichnungen gehörten drei Grand Prix, drei Chair's Awards, ein Editor's Choice Award und mehrere Goldawards in Kategorien wie Werbung, Design, Inhalt und sozialer Zweck. Besonders hervorzuheben sind die ausgezeichneten Kampagnen von FCB Chicago mit 'The Last Barf Bag' für Dramamine und FCB New York mit 'Spreadbeats' für Spotify. Mehrere IPG-Agenturen, darunter AREA 23, Golin, Initiative, Jack Morton, McCann Worldgroup, MullenLowe und UM, trugen mit verschiedenen preisgekrönten Kampagnen zum Erfolg bei.
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FCB Named Agency Network of the Year
Interpublic Secures 24 Awards Overall—More Than Any Other Marketing Group
New York, NY, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today an exceptional performance at The Drum Awards Festival 2024 — the global media publication’s prestigious awards program that recognizes the best companies and people from across the marketing and communications industry. Claiming the coveted title of Holding Company of the Year, alongside FCB, which won Agency Network of the Year, Interpublic and its companies had an impressive showing, with AREA 23 (an IPG Health Company), FCB, Golin, Initiative, Jack Morton, McCann Worldgroup, MullenLowe and UM securing a total of three Grand Prix, three Chair's Awards, one Editor’s Choice Award and numerous Gold awards.
Wins across the network spanned several categories, including Advertising, Design, Content and Social Purpose.
Grand Prix-winning campaigns included "The Last Barf Bag" by FCB Chicago for Dramamine in the Advertising and Content categories, and “Spreadbeats” by FCB New York for Spotify in the Design category. FCB also won two Chair’s Awards for “Spreadbeats” by FCB New York for Spotify and “Lap of Legends” by FCB New York for AB InBev-Michelob Ultra. AREA 23, an IPG Health Company, took home a Chair’s Award for "MAGNETIC STORIES" for Siemens Healthineers. FCB also received the Editor’s Choice Award for “The Last Barf Bag.”
Additional Gold award-winning campaigns from Interpublic include:
- "IMPOSSIBLE JOURNEY" by AREA 23, an IPG Health Company for ASTER
- "In Transit" by AREA 23, an IPG Health Company & Weber Shandwick
- "MAGNETIC STORIES" by AREA 23, an IPG Health Company for Siemens Healthineers
- "Runner 321" by FCB Canada for adidas
- "Banned Book Club" by FCB Chicago for Digital Public Library of America
- "The Last Barf Bag" by FCB Chicago for Dramamine
- "Lap of Legends" by FCB New York for AB InBev—Michelob ULTRA
- "The Misheard Version" by Golin for Specsavers
- "Every Second Counts: Forcing Eyes and Ears on Usher Syndrome" by Initiative for Usher Syndrome Society
- "AI Fest: Choose Your Own Adventure" by Jack Morton Worldwide
- "THE AUTOGRAPH" by LOLA MullenLowe for Persil
- "Unmentionable Stains" by MullenLowe for Unilever
- "The Bouillon Bag" by MullenLowe for Unilever
- "Stains of Glory - Ala Argentina" by MullenLowe SSP3 for Unilever—Ala Argentina
- "Using Football Humour to Creatively Highlight a Different Kind of Balls" by UM Birmingham (in partnership with FP7 McCann) for The Testicular Cancer Society
“It’s exciting to see so many of our Interpublic brands making creative work that is being celebrated by the industry,” noted Susan Credle, Creative Advisor, Interpublic. “Creativity in service to our clients’ brands is good for business — ours and theirs,” she continued.
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of
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Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
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