As Kids and Teens Struggle with Mental Health, New Resources Help Parents Provide Support
The Ad Council and Pivotal launched new PSAs for their 'Sound It Out' campaign, emphasizing that 'Listening is a Form of Love'. The initiative addresses concerning youth mental health statistics, with 55% of young people (ages 10-24) reporting mental health challenges, including 20% showing depression symptoms and 25% experiencing anxiety.
The campaign, developed by McCann New York, directs parents to SoundItOutTogether.org for expert-vetted resources to support children's mental health through active listening. Research shows teens prefer turning to parents for support but feel adults may not understand their struggles. Since its 2021 launch, the campaign has received over $55M in donated media support and generated 5.1 million website visits.
The new PSAs include an interactive digital experience where parents can practice 'holding space' by listening to kids' perspectives, available in both English and Spanish.
L'Ad Council e Pivotal hanno lanciato nuove campagne PSAs per la loro iniziativa 'Sound It Out', sottolineando che 'Ascoltare è una forma d'amore'. L'iniziativa affronta preoccupanti statistiche sulla salute mentale dei giovani, con il 55% dei ragazzi (di età compresa tra 10 e 24 anni) che segnalano sfide nella salute mentale, compreso il 20% che mostra sintomi di depressione e il 25% che sperimenta ansia.
La campagna, sviluppata da McCann New York, guida i genitori verso SoundItOutTogether.org per risorse verificate da esperti per supportare la salute mentale dei bambini attraverso l'ascolto attivo. Le ricerche mostrano che gli adolescenti preferiscono rivolgersi ai genitori per ricevere supporto, ma sentono che gli adulti potrebbero non comprendere le loro difficoltà. Dalla sua lancio nel 2021, la campagna ha ricevuto oltre 55 milioni di dollari in supporto media donato e ha generato 5,1 milioni di visite al sito web.
Le nuove campagne PSAs includono un'esperienza digitale interattiva in cui i genitori possono praticare 'tenere spazio' ascoltando le prospettive dei bambini, disponibile sia in inglese che in spagnolo.
El Consejo de Anuncios y Pivotal lanzaron nuevos anuncios de servicio público para su campaña 'Sound It Out', enfatizando que 'Escuchar es una forma de amor'. La iniciativa aborda estadísticas preocupantes sobre la salud mental de los jóvenes, con el 55% de los jóvenes (de 10 a 24 años) reportando desafíos de salud mental, incluido el 20% que muestra síntomas de depresión y el 25% que experimenta ansiedad.
La campaña, desarrollada por McCann Nueva York, dirige a los padres a SoundItOutTogether.org para acceder a recursos verificados por expertos para apoyar la salud mental de los niños a través de la escucha activa. La investigación muestra que los adolescentes prefieren recurrir a sus padres en busca de apoyo, pero sienten que los adultos pueden no comprender sus luchas. Desde su lanzamiento en 2021, la campaña ha recibido más de 55 millones de dólares en apoyo mediático donado y ha generado 5,1 millones de visitas al sitio web.
Los nuevos anuncios de servicio público incluyen una experiencia digital interactiva donde los padres pueden practicar 'manteniendo espacio' al escuchar las perspectivas de los niños, disponible en inglés y español.
광고 협의회와 Pivotal은 'Sound It Out' 캠페인을 위한 새로운 공익광고(PSA)를 출시하며 '듣는 것은 사랑의 한 형태다'라고 강조했습니다. 이 이니셔티브는 젊은이들의 정신 건강 통계에 대한 심각한 문제를 다룹니다. 10세에서 24세 사이의 젊은이들 중 55%가 정신 건강 문제를 보고했으며, 이 중 20%는 우울증 증상을 보이고 25%는 불안을 겪고 있습니다.
이 캠페인은 맥칸 뉴욕에서 개발되었으며, 부모들을 위해 SoundItOutTogether.org로 안내하여 어린이의 정신 건강을 지원하기 위한 전문가 검증 자료를 제공합니다. 연구에 따르면, 청소년들은 지원을 받기 위해 부모에게 더 많이 의존하지만, 성인이 그들의 어려움을 이해하지 못할까 봐 느끼고 있습니다. 2021년 출시 이후 이 캠페인은 5,500만 달러 이상의 기부된 미디어 지원을 받았고, 510만 건의 웹사이트 방문을 이끌어냈습니다.
새로운 PSA는 부모가 아이들의 관점을 듣는 '공간을 열어두기'를 연습할 수 있는 인터랙티브한 디지털 경험을 포함하고 있으며, 이는 영어와 스페인어로 제공됩니다.
Le Conseil de la Publicité et Pivotal ont lancé de nouvelles campagnes de PSA pour leur initiative 'Sound It Out', soulignant que 'Écouter est une forme d'amour'. L'initiative aborde des statistiques préoccupantes sur la santé mentale des jeunes, avec 55 % des jeunes (âgés de 10 à 24 ans) rapportant des défis en santé mentale, dont 20 % présentant des symptômes de dépression et 25 % ressentant de l'anxiété.
La campagne, développée par McCann New York, dirige les parents vers SoundItOutTogether.org pour des ressources validées par des experts afin de soutenir la santé mentale des enfants grâce à une écoute active. Les recherches montrent que les adolescents préfèrent se tourner vers leurs parents pour obtenir du soutien, mais ressentent que les adultes ne pourraient pas comprendre leurs luttes. Depuis son lancement en 2021, la campagne a reçu plus de 55 millions de dollars de soutien médiatique en dons et a généré 5,1 millions de visites sur le site web.
Les nouveaux PSA comprennent une expérience numérique interactive où les parents peuvent pratiquer 'tenir l'espace' en écoutant les perspectives des enfants, disponible en anglais et en espagnol.
Der Werberat und Pivotal haben neue PSA für ihre Kampagne 'Sound It Out' gestartet, wobei sie betonen, dass 'Zuhören eine Form der Liebe ist'. Die Initiative thematisiert besorgniserregende Statistiken zur psychischen Gesundheit von Jugendlichen, wobei 55 % der jungen Menschen (im Alter von 10 bis 24 Jahren) psychische Herausforderungen melden, darunter 20 %, die Symptome einer Depression zeigen, und 25 %, die unter Angst leiden.
Die Kampagne, die von McCann New York entwickelt wurde, weist Eltern auf SoundItOutTogether.org hin, um Experten-geprüfte Ressourcen zu erhalten, die die psychische Gesundheit von Kindern durch aktives Zuhören unterstützen. Forschungen zeigen, dass Teenager es vorziehen, sich an ihre Eltern zu wenden, um Unterstützung zu erhalten, aber das Gefühl haben, dass Erwachsene möglicherweise ihre Probleme nicht verstehen. Seit ihrem Start im Jahr 2021 erhielt die Kampagne über 55 Millionen Dollar an gespendeter Medienunterstützung und erzeugte 5,1 Millionen Webseitenbesuche.
Die neuen PSAs beinhalten ein interaktives digitales Erlebnis, bei dem Eltern üben können, 'Raum zu halten', indem sie den Perspektiven der Kinder zuhören, und dies ist sowohl in Englisch als auch in Spanisch verfügbar.
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With over half of youth reporting mental health struggles, the national "Sound It Out" campaign reminds parents that "Listening is a Form of Love"
New data from Surgo Health's Youth Mental Health Tracker, released earlier today, highlights that
"Experts tell us that the best way to support a kid or teen's emotional wellbeing is by being a steady, supportive presence in their lives," said Heidi Arthur, chief campaign development officer, the Ad Council. "Through this new work, and our ongoing 'Sound It Out' campaign, we are helping parents communicate better with their kids, which we all know can be hard."
"Listening is a Form of Love" was created pro bono, in English and Spanish, by creative agencies McCann New York and Casanova//McCann. The new work also includes an interactive digital experience that invites parents to practice "holding space" by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. By going beyond a traditional film format, "Listening is a Form of Love" creates literal interpretation of the active listening the campaign encourages. SoundItOutTogether.org also offers parents and caregivers guidance for how to prepare for conversations on topics that affect their kids' emotional wellbeing, ranging from digital life to body image and relationships.
"Working with the Ad Council on this project has been an incredible honor. As an agency, we aspire to make work that truly matters, and right now, our youth is facing a mental health crisis," said Shayne Millington, chief creative officer, McCann New York. "This interactive film invites parents to pause, lean in, and truly listen—because listening isn't just hearing words... It's about creating space for their kids' struggles and stories, a space where connection and understanding are the goal."
"It's important for parents and caregivers to create a supportive and non-judgmental environment where young people feel safe to express their feelings and know that even if parents don't always understand, they care enough to try," said Dr. Regina Miranda, professor of psychology at Hunter College, who advised on the campaign's development. "By providing accessible, culturally relevant resources, the 'Sound It Out' campaign helps parents and caregivers create a space for young people to talk about their feelings without fear of judgment."
Since first launching in April 2021, "Sound It Out" has received more than
For free resources, conversation guides, and the new interactive experience, visit SoundItOutTogether.org. For more tips and community, join the "Sound It Out" social channels on Instagram, Facebook and X.
About the Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun violence prevention, combating hate and bias, the overdose crisis and other critical issues, the Ad Council's national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, employer programs and other innovative strategies.
To learn more or get involved, visit AdCouncil.org, join the Ad Council's communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.
About McCann
McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, "Truth Well Told," McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG).
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SOURCE The Ad Council
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