International Paper Announces Rebrand on 125th Anniversary
The company unveiled a new visual identity and corporate website to reflect its focus on what's next.
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The new branding is rooted in the company's legacy of safety, ethics and stewardship. It embodies a renewed sense of purpose, energy, and optimism, and marks another major milestone in the evolution of
"IP is meeting today's needs for renewable, fiber-based packaging and pulp while sharpening our focus on the future," said
The new branding was rolled out globally at the beginning of this month and includes an updated website. The new website, which launched last week, includes an enhanced experience for customers and acts as a one-stop-shop for stakeholders to see first-hand IP's commitment to being among the most successful, sustainable and responsible companies in the world.
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