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Samsara Report: Technology Investments Attract Young Workers to Industries Facing Historic Labor Shortages

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Samsara (NYSE: IOT) released its State of Connected Operations Report, revealing significant insights from 1,550 physical operations leaders across seven countries. The report highlights how technology investments are transforming workplaces and attracting younger workers to industries facing labor shortages.

Key findings show that 85% of leaders agree modern technology tools have made their industries more appealing to younger workers, while 71% frequently receive feedback about the need for greater safety and security investments. Notably, 41% of organizations have saved over $1M from safety-focused technology investments.

The study reveals that 99% of leaders plan to increase investments in workforce safety and security technologies over the next five years. Cameras ranked as the top technology for improving recruitment and retention, followed by automation and robotics. Additionally, 85% of organizations are using e-learning platforms, primarily benefiting employee retention.

Samsara (NYSE: IOT) ha pubblicato il suo Rapporto sullo Stato delle Operazioni Connesse, svelando importanti intuizioni da 1.550 leader di operazioni fisiche in sette paesi. Il rapporto evidenzia come gli investimenti in tecnologia stiano trasformando i luoghi di lavoro e attirando i lavoratori più giovani in settori che affrontano carenze di manodopera.

I risultati principali mostrano che l'85% dei leader concorda sul fatto che gli strumenti tecnologici moderni hanno reso le loro industrie più attraenti per i lavoratori più giovani, mentre il 71% riceve frequentemente feedback sulla necessità di maggiori investimenti in sicurezza. È interessante notare che il 41% delle organizzazioni ha risparmiato oltre 1 milione di dollari grazie a investimenti tecnologici focalizzati sulla sicurezza.

Lo studio rivela che il 99% dei leader prevede di aumentare gli investimenti nelle tecnologie per la sicurezza e la protezione della forza lavoro nei prossimi cinque anni. Le telecamere sono risultate essere la tecnologia principale per migliorare il reclutamento e la retention, seguite da automazione e robotica. Inoltre, l'85% delle organizzazioni sta utilizzando piattaforme di e-learning, beneficiando principalmente della retention dei dipendenti.

Samsara (NYSE: IOT) publicó su Informe sobre el Estado de las Operaciones Conectadas, revelando información significativa de 1,550 líderes de operaciones físicas en siete países. El informe destaca cómo las inversiones en tecnología están transformando los lugares de trabajo y atrayendo a los trabajadores más jóvenes a industrias que enfrentan escasez de mano de obra.

Los hallazgos clave muestran que el 85% de los líderes están de acuerdo en que las herramientas tecnológicas modernas han hecho que sus industrias sean más atractivas para los trabajadores más jóvenes, mientras que el 71% recibe comentarios frecuentes sobre la necesidad de mayores inversiones en seguridad. Notablemente, el 41% de las organizaciones ha ahorrado más de 1 millón de dólares gracias a inversiones en tecnología enfocadas en la seguridad.

El estudio revela que el 99% de los líderes planea aumentar las inversiones en tecnologías de seguridad y protección de la fuerza laboral en los próximos cinco años. Las cámaras se clasificaron como la principal tecnología para mejorar el reclutamiento y la retención, seguidas de la automatización y la robótica. Además, el 85% de las organizaciones está utilizando plataformas de e-learning, beneficiando principalmente la retención de empleados.

삼사라 (NYSE: IOT)는 연결된 운영 상태 보고서를 발표하고, 일곱 개국의 1,550명의 물리적 운영 리더로부터 중요한 통찰을 공개했습니다. 이 보고서는 기술 투자가 직장을 어떻게 변모시키고 인력 부족에 직면한 산업에 더 젊은 근로자를 끌어들이고 있는지를 강조합니다.

주요 발견 결과에 따르면 85%의 리더가 현대 기술 도구가 젊은 근로자에게 그들의 산업을 더 매력적으로 만들었다고 동의하며, 71%은 더 큰 안전 및 보안 투자의 필요성에 대한 피드백을 자주 받습니다. 특히, 41%의 조직이 안전 중심의 기술 투자를 통해 100만 달러 이상을 절감한 것으로 나타났습니다.

연구에 따르면 99%의 리더가 향후 5년 동안 인력 안전 및 보안 기술에 대한 투자를 늘릴 계획이라고 합니다. 카메라는 채용 및 유지 개선을 위한 주요 기술로 선정되었으며, 자동화 및 로봇 공학이 뒤를 이었습니다. 추가로, 85%의 조직이 e-러닝 플랫폼을 사용하고 있으며, 이는 주로 직원 유지에 도움을 주고 있습니다.

Samsara (NYSE: IOT) a publié son Rapport sur l'État des Opérations Connectées, révélant des informations significatives provenant de 1 550 responsables d'opérations physiques dans sept pays. Le rapport met en évidence comment les investissements technologiques transforment les lieux de travail et attirent les jeunes travailleurs dans des secteurs confrontés à des pénuries de main-d'œuvre.

Les résultats clés montrent que 85% des responsables s'accordent à dire que les outils technologiques modernes ont rendu leurs secteurs plus attrayants pour les jeunes travailleurs, tandis que 71% reçoivent souvent des retours sur la nécessité de davantage investir dans la sécurité. Notamment, 41% des organisations ont économisé plus d'un million de dollars grâce à des investissements technologiques axés sur la sécurité.

L'étude révèle que 99% des responsables prévoient d'augmenter les investissements dans les technologies de sécurité et de protection des travailleurs au cours des cinq prochaines années. Les caméras ont été classées comme la principale technologie pour améliorer le recrutement et la rétention, suivies par l'automatisation et la robotique. De plus, 85% des organisations utilisent des plateformes d'e-learning, bénéficiant principalement de la rétention des employés.

Samsara (NYSE: IOT) hat seinen Bericht über den Stand der vernetzten Operationen veröffentlicht, der bedeutende Einblicke von 1.550 Führungskräften im Bereich physische Operationen aus sieben Ländern offenbart. Der Bericht hebt hervor, wie Technologieinvestitionen die Arbeitsplätze transformieren und jüngere Arbeitskräfte in Branchen anziehen, die mit Arbeitskräftemangel konfrontiert sind.

Wesentliche Erkenntnisse zeigen, dass 85% der Führungskräfte zustimmen, dass moderne technische Werkzeuge ihre Branchen für jüngere Arbeitskräfte attraktiver gemacht haben, während 71% häufiges Feedback zur Notwendigkeit größerer Investitionen in Sicherheit und Schutz erhalten. Bemerkenswerterweise hat 41% der Organisationen über 1 Million Dollar durch technologiegestützte Sicherheitsinvestitionen eingespart.

Die Studie zeigt, dass 99% der Führungskräfte planen, in den nächsten fünf Jahren die Investitionen in Sicherheits- und Schutztechnologien für die Belegschaft zu erhöhen. Kameras wurden als die wichtigste Technologie zur Verbesserung der Rekrutierung und Bindung eingestuft, gefolgt von Automatisierung und Robotik. Außerdem nutzen 85% der Organisationen E-Learning-Plattformen, was hauptsächlich der Mitarbeitendenbindung zugutekommt.

Positive
  • 41% of organizations saved over $1M from safety technology investments
  • 99% of companies report technology enables workforce focus on higher-value tasks
  • 85% adoption rate of e-learning platforms improving employee retention
  • 85% report increased industry attractiveness to younger workers through technology
Negative
  • 71% of workers demand greater safety and security investments
  • Ongoing significant technology investment requirements to maintain competitiveness

Insights

This comprehensive market research presents compelling evidence of Samsara's strengthening market position in the Connected Operations Cloud space. The data points to three critical business advantages:

First, the 41% of customers reporting over $1M in safety-related savings demonstrates strong ROI validation, which typically accelerates sales cycles and reduces customer acquisition costs. This concrete financial benefit helps justify Samsara's premium positioning in the market.

Second, the near-total 99% planned increase in safety technology investments over the next five years signals a robust demand pipeline. This commitment from existing customers suggests high retention rates and potential expansion revenue through cross-selling opportunities.

Third, the research strategically positions Samsara at the intersection of two major market trends:

  • The growing importance of technology in attracting younger workforce (85% positive impact)
  • The critical focus on workplace safety (71% of leaders reporting ongoing demand)

The findings suggest Samsara's platform is evolving from a nice-to-have technology into a must-have operational solution. This transition typically leads to stronger pricing power and improved gross margins. The high adoption rate of e-learning platforms (85%) also indicates market readiness for digital transformation, creating opportunities for Samsara to expand its product ecosystem.

The research findings reveal Samsara's emergence as a pivotal player in the industrial IoT transformation. The company's strategic focus on safety and workforce modernization is creating powerful network effects through several key mechanisms:

The prioritization of cameras as top recruitment tools, combined with automation and robotics integration, positions Samsara to build an extensive data moat. Each deployed solution generates valuable operational data, enhancing the platform's predictive capabilities and increasing switching costs for customers.

The 99% effectiveness rate in enabling higher-value task transitions indicates strong platform stickiness. This level of operational enhancement typically leads to deep integration with customer workflows, creating substantial barriers to entry for competitors.

Most notably, Samsara's platform approach addresses multiple critical needs simultaneously:

  • Workforce modernization and attraction
  • Safety and compliance management
  • Operational efficiency optimization
  • Risk mitigation and cost reduction

This comprehensive solution strategy, validated by high customer satisfaction and measurable ROI, suggests Samsara is building a defensible market position in the industrial IoT space, with significant potential for sustained growth through platform expansion and deeper customer integration.

Physical operations leaders win over workers and cut costs with modern technology:

  • 85% said modern technology tools have made their industry more desirable to younger workers
  • 71% said they frequently hear from workers about the need for greater investments in safety and security, and nearly all (99%) plan to adopt more technology to address their concerns
  • 41% have saved more than $1M from safety-focused technology investments to date

SAN FRANCISCO--(BUSINESS WIRE)-- Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Cloud, today announced the release of its State of Connected Operations Report: Building for the Next Generation: Workforce Trends in Physical Operations. The report includes insights from 1,550 physical operations leaders across seven countries and reveals how their workplaces are transforming to meet the demands of a new generation while creating safer and more efficient organizations. The research finds technology is at the center of their strategy and investments are paying off.

“It’s no secret, the labor market can be tough in industries like transportation, construction, and field services but we’re seeing technology make a real difference in how younger talent views their career opportunities,” said Meagen Eisenberg, Chief Marketing Officer at Samsara. “Our research shows that technology is not only making these industries more attractive, but also helping retain workers for the long term. The ROI is impressive and yet, there’s so much potential ahead as many are at the beginning of their digital transformation.”

Modern Technology Tools are a Must-Have for the Workforce

The majority (85%) of leaders agree that modern technology tools have made their industries more desirable to younger workers. Many also report increased employee morale, improved productivity, and lower turnover. Recognizing their value in protecting workers from not-at-fault incidents and false claims, leaders ranked cameras as the top technology for improving recruitment and retention. Automation and robotics closely followed, reflecting younger workers' emphasis on job safety and their comfort with technology that enhances safety.

Despite investments, many workers aren’t yet satisfied, as 71% of leaders report they frequently hear feedback about the need for greater investments in safety and security. To address this, nearly all (99%) plan to increase investments in workforce safety and security technologies over the next five years, with many prioritizing IoT-enabled safety devices, automation that reduces worker exposure to hazards, and predictive safety analytics.

Technology Investments Drive Financial Returns and Unlock New Efficiencies

Leaders state their technology strategies are driving significant financial benefits, as 41% report their safety-focused technology investments have saved their organization more than $1M. A resounding 99% confirmed that technology has empowered the workforce to shift their focus toward higher-value tasks, including preventative maintenance, safety checks, and valuable upskilling opportunities. The research also revealed widespread adoption of e-learning platforms, with 85% of organizations already using these tools. Leaders cite employee retention as the top benefit, which signals a better employee experience and reduced turnover costs.

To discover more insights from the State of Connected Operations Report: Building for the Next Generation: Workforce Trends in Physical Operations visit here.

About the Research

The survey was conducted by an independent research firm, Wakefield Research, between October 24 and November 4, 2024. It surveyed 1,550 physical operations leaders across seven countries: the United States, Mexico, the United Kingdom, Ireland, France, Germany, and Canada. The survey was conducted online in English or translated into local languages as needed. Global results were aggregated to provide an average. Additional details about the research can be found in the full report.

About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.

Jordie Boyland

Samsara

media@samsara.com

Source: Samsara

FAQ

How much have companies saved from Samsara IOT safety technology investments?

According to the report, 41% of organizations have saved more than $1 million from their safety-focused technology investments to date.

What percentage of companies plan to increase IOT safety investments?

99% of companies plan to increase investments in workforce safety and security technologies over the next five years.

How has technology affected worker attraction in physical operations for IOT?

85% of leaders agree that modern technology tools have made their industries more desirable to younger workers.

What is the primary technology driving recruitment and retention for Samsara IOT?

Cameras ranked as the top technology for improving recruitment and retention, followed by automation and robotics.

What percentage of organizations use e-learning platforms according to Samsara's report?

85% of organizations are currently using e-learning platforms, with employee retention cited as the top benefit.

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