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Samsara Report Reveals New Ways to Help Stop Dangerous Distracted Driving

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Samsara (NYSE: IOT) has released its State of Connected Operations Report on distracted driving, based on a survey of over 1,500 commercial drivers. The report reveals that 79% of drivers experienced near-miss incidents due to distraction in the past year, while 93% faced negative consequences including vehicle damage (37%), personal injury (32%), and license issues (30%).

The study found that 76% of drivers are often distracted by personal mobile devices, with text messaging, calls, and social media being primary distractions. Additionally, 74% use phones for work-related tasks while driving. Notably, 90% of drivers are more likely to stay with organizations that proactively address distracted driving.

The report highlights that 54% of drivers prefer AI-powered detection and alerts as the top technology solution, while 93% acknowledge the effectiveness of dash camera footage review. Organizations can reduce incidents through improved communication systems, better in-cab navigation, and safety-first policies.

Samsara (NYSE: IOT) ha pubblicato il suo Rapporto sullo Stato delle Operazioni Connesse riguardante la guida distratta, basato su un sondaggio condotto su oltre 1.500 conducenti commerciali. Il rapporto rivela che il 79% dei conducenti ha vissuto incidenti sfiorati a causa della distrazione nell'ultimo anno, mentre il 93% ha affrontato conseguenze negative tra cui danni al veicolo (37%), infortuni personali (32%) e problemi con la patente (30%).

Lo studio ha scoperto che il 76% dei conducenti è spesso distratto da dispositivi mobili personali, con messaggi di testo, chiamate e social media come principali fonti di distrazione. Inoltre, il 74% utilizza il telefono per compiti lavorativi mentre guida. È interessante notare che il 90% dei conducenti è più propenso a rimanere con le organizzazioni che affrontano attivamente la guida distratta.

Il rapporto evidenzia che il 54% dei conducenti preferisce soluzioni tecnologiche basate su AI per la rilevazione e gli avvisi, mentre il 93% riconosce l'efficacia della revisione delle riprese delle dash cam. Le organizzazioni possono ridurre gli incidenti attraverso sistemi di comunicazione migliorati, una migliore navigazione in cabina e politiche orientate alla sicurezza.

Samsara (NYSE: IOT) ha publicado su Informe sobre el Estado de las Operaciones Conectadas en cuanto a la conducción distraída, basado en una encuesta a más de 1,500 conductores comerciales. El informe revela que el 79% de los conductores experimentó incidentes cercanos debido a la distracción en el último año, mientras que el 93% enfrentó consecuencias negativas que incluyen daños al vehículo (37%), lesiones personales (32%) y problemas con la licencia (30%).

El estudio encontró que el 76% de los conductores a menudo se distraen con dispositivos móviles personales, siendo los mensajes de texto, las llamadas y las redes sociales las principales distracciones. Además, el 74% utiliza el teléfono para tareas laborales mientras conduce. Es notable que el 90% de los conductores es más propenso a quedarse en organizaciones que abordan proactivamente la conducción distraída.

El informe destaca que el 54% de los conductores prefiere soluciones tecnológicas impulsadas por IA para la detección y alertas, mientras que el 93% reconoce la efectividad de la revisión de las grabaciones de las cámaras del tablero. Las organizaciones pueden reducir incidentes a través de sistemas de comunicación mejorados, mejor navegación en cabina y políticas centradas en la seguridad.

삼사라 (NYSE: IOT)는 1,500명 이상의 상업 운전자를 대상으로 한 설문조사를 바탕으로 한 주의 산만 운전에 대한 연결된 운영 상태 보고서를 발표했습니다. 이 보고서에 따르면 79%의 운전자가 지난 1년 동안 주의 산만으로 인해 근접 사고를 경험했습니다. 또한 93%는 차량 손상(37%), 개인 부상(32%) 및 면허 문제(30%)와 같은 부정적인 결과를 겪었습니다.

연구에 따르면 76%의 운전자가 개인 모바일 장치로 인해 자주 주의가 산만해지며, 문자 메시지, 전화 및 소셜 미디어가 주요 방해 요소입니다. 또한 74%는 운전 중 업무 관련 작업을 위해 전화를 사용합니다. 특히 90%의 운전자가 주의 산만 운전을 적극적으로 해결하는 조직에 머무를 가능성이 더 높습니다.

보고서는 54%의 운전자가 AI 기반 감지 및 경고를 최우선 기술 솔루션으로 선호합니다고 강조하며, 93%는 대시 카메라 영상 검토의 효과를 인정합니다. 조직은 개선된 커뮤니케이션 시스템, 더 나은 차량 내 내비게이션 및 안전 우선 정책을 통해 사고를 줄일 수 있습니다.

Samsara (NYSE: IOT) a publié son Rapport sur l'État des Opérations Connectées concernant la conduite distraite, basé sur une enquête menée auprès de plus de 1 500 conducteurs commerciaux. Le rapport révèle que 79% des conducteurs ont connu des incidents évités de justesse en raison de la distraction au cours de l'année écoulée, tandis que 93% ont subi des conséquences négatives, notamment des dommages au véhicule (37%), des blessures personnelles (32%) et des problèmes de permis (30%).

L'étude a révélé que 76% des conducteurs sont souvent distraits par des appareils mobiles personnels, les messages texte, les appels et les réseaux sociaux étant les principales sources de distraction. De plus, 74% utilisent leur téléphone pour des tâches professionnelles en conduisant. Il est à noter que 90% des conducteurs sont plus susceptibles de rester au sein d'organisations qui s'attaquent de manière proactive à la conduite distraite.

Le rapport souligne que 54% des conducteurs préfèrent des solutions technologiques basées sur l'IA pour la détection et les alertes, tandis que 93% reconnaissent l'efficacité de l'examen des enregistrements de caméras de tableau de bord. Les organisations peuvent réduire les incidents grâce à des systèmes de communication améliorés, une meilleure navigation en cabine et des politiques axées sur la sécurité.

Samsara (NYSE: IOT) hat seinen Bericht über den Stand der vernetzten Operationen zur Ablenkung beim Fahren veröffentlicht, der auf einer Umfrage unter über 1.500 Berufskraftfahrern basiert. Der Bericht zeigt, dass 79% der Fahrer in den letzten 12 Monaten Beinahe-Unfälle aufgrund von Ablenkung erlebt haben, während 93% negative Folgen hatten, einschließlich Fahrzeugschäden (37%), Personenschäden (32%) und Lizenzproblemen (30%).

Die Studie ergab, dass 76% der Fahrer häufig durch persönliche mobile Geräte abgelenkt werden, wobei Textnachrichten, Anrufe und soziale Medien die Hauptquellen der Ablenkung sind. Darüber hinaus nutzen 74% der Fahrer Telefone für arbeitsbezogene Aufgaben während des Fahrens. Bemerkenswert ist, dass 90% der Fahrer eher bei Organisationen bleiben, die aktiv gegen Ablenkung beim Fahren vorgehen.

Der Bericht hebt hervor, dass 54% der Fahrer KI-gestützte Erkennung und Warnungen als die bevorzugte technologische Lösung ansehen, während 93% die Effektivität der Überprüfung von Dashcam-Aufnahmen anerkennen. Organisationen können Vorfälle durch verbesserte Kommunikationssysteme, bessere Navigation im Fahrzeug und sicherheitsorientierte Richtlinien reduzieren.

Positive
  • 93% of drivers acknowledge dash camera footage effectiveness in improving awareness
  • 97% of drivers in US and Canada receive targeted coaching and training
  • 95% of drivers report improved habits after comprehensive training programs
  • Strong driver retention potential with 90% more likely to stay with safety-conscious organizations
Negative
  • 79% of drivers experienced near-miss incidents in the past year
  • 76% of drivers frequently distracted by personal mobile devices
  • 74% use phones for work-related tasks while driving, indicating significant safety risks
  • High incident rate with 93% of drivers experiencing negative effects including vehicle damage, injuries, and license issues

Recent driver survey uncovers root causes, effective prevention strategies, and the critical link between policy and driver retention

  • 79% of drivers had a "close call" or near-miss while driving because they were distracted within the last year
  • Accurate, AI-powered detection with alerts is the No. 1 technology drivers want to tackle distracted driving
  • 90% of drivers are more likely to stay with organizations that implement proactive measures to prevent distracted driving

SAN FRANCISCO--(BUSINESS WIRE)-- Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced the release of its State of Connected Operations Report: Behind the Wheel: Distracted Driving in Physical Operations. The report draws on the expertise of more than 1,500 commercial drivers, with nearly 15,000 years of combined driving experience, to identify the cause of distracted driving and the practical solutions drivers need.

The State of Connected Operations Report: Behind the Wheel: Distracted Driving in Physical Operations

The State of Connected Operations Report: Behind the Wheel: Distracted Driving in Physical Operations

The risks of distracted driving hit close to home for commercial drivers surveyed. Within the last year, 79% of drivers have experienced a "close call" or near-miss because of distracted driving. Further, 93% of drivers have personally experienced the negative effects of this risky behavior – for example, vehicle damage (37%), personal injury (32%), fines (30%), and license suspension or revocation (30%).

Distracted Driving is Widespread: Text Messaging and Social Media Are Key Drivers

Staying focused on the road remains a challenge as 76% of drivers report often being distracted by their personal mobile devices. This finding is consistent across age levels and years of experience as a commercial driver. Reading and sending messages (32%), making calls (29%), and scrolling social media (29%) are among the most common distractions identified.

However, it’s not all personal mobile use, as 74% use their phones or other technology for work-related tasks while driving. Drivers report the top three ways employers can help them reduce work-related mobile use on the road include improved communication systems to limit work-related calls and messages (44%), better in-cab routing and navigation (43%), and implementing policies that prioritize safety over speed (42%). These findings show the realities drivers face and reinforces their need for supportive technology and strong safety measures—keeping them connected for work while reducing distractions.

Keys to Driver Retention: A Safer and Supportive Workplace

Drivers want to feel safe and valued. The report found that 90% of drivers are more likely to stay with organizations that proactively address distracted driving through preventative strategies. Notably, global organizations in Canada and the United States are at the forefront of these efforts, where 97% of drivers receive targeted coaching and training. Additionally, 82% of drivers indicate that positive reinforcement, such as recognition and incentives, is a more effective deterrent to distracted driving than punitive measures.

The impact of implementing comprehensive training is evident, with 95% of drivers reporting improved driving habits following such programs. Digital platforms have emerged as the preferred training method, favored by 64% of drivers, underscoring the industry's shift towards accessible, technology-driven education.

The Future of Distracted Driving Prevention: Top Technology Drivers Want

Drivers recognize the potential of advanced technology to enhance safety. Leading the way, 54% of drivers identify accurate, AI-powered detection and alerts as the most desired technology to combat distracted driving. The value of visual feedback is also clear, with 93% of drivers acknowledging that reviewing dash camera footage of their driving has increased their awareness of distracted behaviors.

Drivers also emphasize the effectiveness of regulatory changes in improving safe driving. For instance, 49% of drivers would support policies requiring in-vehicle safety features such as in-cab alerts. This demonstrates a strong demand for technological interventions that support safe driving practices.

"Our experience with customers consistently demonstrates the transformative impact of AI dash cams and comprehensive safety programs," said Evan Welbourne, Head of AI and Data at Samsara. "By combining advanced technology with positive recognition and proactive coaching, organizations can significantly reduce distracted driving incidents and cultivate a safer, more engaged driver workforce for the long term. These tools provide invaluable insights, enabling targeted training and fostering a culture of safety that benefits both drivers and the broader community."

To discover more insights from the State of Connected Operations Report: Behind the Wheel: Distracted Driving in Physical Operations, visit here.

About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.

Jordie Boyland

Samsara

media@samsara.com

Source: Samsara

FAQ

What percentage of drivers experienced near-misses due to distracted driving according to Samsara's (IOT) report?

79% of commercial drivers surveyed experienced a 'close call' or near-miss due to distracted driving within the last year.

How does distracted driving impact driver retention for Samsara (IOT)?

90% of drivers are more likely to stay with organizations that proactively implement preventative strategies for distracted driving.

What are the main causes of distraction identified in Samsara's (IOT) report?

The main distractions are reading and sending messages (32%), making calls (29%), and scrolling social media (29%).

What technology solution do drivers prefer most for preventing distracted driving according to Samsara (IOT)?

54% of drivers identify accurate, AI-powered detection and alerts as their most desired technology to combat distracted driving.

What percentage of drivers use phones for work-related tasks while driving according to Samsara's (IOT) study?

74% of drivers use their phones or other technology for work-related tasks while driving.
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