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Invitation Homes Names Senior Vice President, Marketing
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Invitation Homes (NYSE: INVH) announced the appointment of Philip Yi as senior vice president of Marketing. Bringing over 20 years of experience, Yi will lead the marketing team to enhance brand strategy and execution. Previously, he was CEO of Modus Digital and co-founder of a fintech firm acquired by a public company. His background includes roles at Omni Hotels, JC Penney, and McKinsey, along with military service in the U.S. Navy. The company aims to provide exceptional living experiences as the leading single-family home leasing entity.
Positive
Hiring of Philip Yi as senior vice president of Marketing introduces significant expertise.
Yi has a strong background in marketing and strategy, beneficial for brand elevation.
Invitation Homes continues to strengthen its leadership team, aiming for improved resident experiences.
Negative
None.
DALLAS--(BUSINESS WIRE)--
Invitation Homes Inc. (NYSE: INVH) (“Invitation Homes or the “Company”) announced today that Philip Yi has joined the company as senior vice president, Marketing.
Philip Yi, SVP Marketing (Photo: Business Wire)
Yi brings two decades of experience in formulating strategy and campaigns that capture attention and drive consumer behavior. He will lead the company's marketing team and ensure a well-developed strategy and execution of activities and messages that emotionally connect with current and potential residents and that elevate the Invitation Homes brand.
"As the nation's premier home leasing company, Invitation Homes works hard to ensure an exceptional experience, and we need a strong leader who understands consumer behavior and can ensure we provide the experiences that help us retain the trust and loyalty of our residents,” said Charles Young, chief operating officer of Invitation Homes. "We are excited to welcome Phil to the Invitation Homes team and look forward to his leadership."
Prior to joining Invitation Homes, Yi was founder and CEO of Modus Digital, a consultancy and investment firm focused on marketing expertise. At Modus, he also was co-founder and chief marketing officer of Build, a fintech company that was acquired by a publicly traded company. Previously, he held marketing and business development roles at Omni Hotels & Resorts, JC Penney, Sid Mashburn, and McKinsey & Company. Prior to that, he served six years as a nuclear submarine officer in the U.S. Navy. Yi holds a bachelor’s degree in Journalism from the University of Missouri and a master’s degree in Business Administration from Oxford University.
About Invitation Homes Invitation Homes is the nation's premier single-family home leasing company, meeting changing lifestyle demands by providing access to high-quality, updated homes with valued features such as proximity to jobs and access to good schools. The company's mission, "Together with you, we make a house a home," reflects its commitment to providing homes where individuals and families can thrive and high-touch service that continuously enhances residents' living experiences.
Who is Philip Yi and what is his role at Invitation Homes?
Philip Yi is the newly appointed senior vice president of Marketing at Invitation Homes, responsible for leading the marketing strategy.
What is the significance of Philip Yi's appointment for Invitation Homes (INVH)?
Philip Yi's appointment is significant as he brings over 20 years of marketing experience, potentially enhancing the company's brand strategy and resident engagement.
What previous experience does Philip Yi have before joining Invitation Homes?
Before joining Invitation Homes, Philip Yi was the CEO of Modus Digital and held key marketing roles at Omni Hotels, JC Penney, and McKinsey.
How does Invitation Homes aim to improve its resident experience?
Invitation Homes aims to enhance resident experience through improved marketing strategies and a focus on building trust and loyalty.
What is the mission of Invitation Homes?
The mission of Invitation Homes is to provide homes where individuals and families can thrive, creating a sense of belonging with high-touch service.
