Inuvo Introduces Zip Code-Based Audience Insights and Targeting

Rhea-AI Summary

Inuvo (NYSE: INUV) has announced new zip code-level audience insights and targeting capabilities within its IntentKey® technology. This innovation enables advertisers to analyze consumer behavior patterns across over 40,000 U.S. zip codes without relying on personal data.

The technology leverages Inuvo's proprietary AI and large language model (LLM) to understand and generate insights about consumer interests at the zip code level. The system creates dynamic audience models that capture intent signals across products, services, and brands, continuously adapting to market trends.

This advancement is particularly significant as the industry faces the deprecation of cookies and traditional targeting methods. Key applications include optimizing local market strategies for retailers, targeting specific neighborhoods for service providers, executing regional campaigns for national brands, and enabling hyper-local targeting for local businesses.

Positive

• Introduction of new zip code-level targeting capability expanding market reach across 40,000+ U.S. locations
• Strategic positioning ahead of cookie deprecation with privacy-compliant solution
• Immediate availability of the enhanced targeting feature to all IntentKey clients
• Technology covers multiple platforms including video and connected television

Negative

• None.

IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consumer Behavior and Trends Across 40,000+ U.S. Zip Codes

LITTLE ROCK, Ark., Jan. 08, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), provider of the first generative artificial intelligence (AI) media solution designed specifically for brands and agencies, today announced the addition of zip code-level audience insights and targeting capabilities within its IntentKey^® technology. This innovation enables advertisers to deliver highly targeted geographic campaigns while gaining unprecedented audience insights, all without relying on personal consumer data.

IntentKey technology leverages Inuvo's proprietary AI to analyze and understand consumer behavior patterns across more than 40,000 U.S. zip codes. With IntentKey, clients can now gain insight into the underlying reasons behind consumer interest at the zip code-level with built-in reporting on trending insights across states and communities within America. For the first time ever, a large-language-based artificial intelligence can generate an ever-changing collection of reasons why consumers are interested in products, services and brands across zip codes.

“By incorporating zip code-level data into our audience models, we're helping advertisers connect with their ideal audiences with more precision than ever before,” said Amir Bakhshaie, SVP Products at Inuvo. “This granular approach to geographic targeting, combined with the insights generated by our proprietary technology gives brands the ability to both reach their most valuable consumers as well as understand their intent.”

This advancement arrives at a crucial time for the digital advertising industry, as the deprecation of cookies and other consumer identity-determining technologies hinders traditional geographic targeting approaches. By offering a privacy-compliant solution, IntentKey empowers advertisers to overcome these challenges and deliver superior targeting accuracy at the zip-code level.

Benefits for Advertisers
This innovative approach eliminates the need for personal consumer data while providing advanced geographic targeting capabilities. Key applications include:

• Retailers: Optimizing local market strategies with precise audience insights.
• Service Providers: Targeting specific neighborhoods for community-focused campaigns.
• National Brands: Executing regional campaigns tailored to diverse markets.
• Local Businesses: Engaging specific community segments with hyper-local targeting.

How the Technology Works

1. Dynamic Audience Models: IntentKey generates interconnected models that capture consumer intent signals across products, services, and brands, reflecting the reasons behind their interests.
2. Media Matching at Zip Code Level: Inuvo’s proprietary large language model (LLM) has been trained to generate audience insights at the zip code level. This enables IntentKey to match these insights with dynamic media models for placements across video, connected television, and other digital platforms.
3. Real-Time Adaptation: The technology continuously updates zip code-specific IntentKey models, dynamically adjusting to reflect changes in consumer needs and market trends.
   

Inuvo’s advancements are particularly significant as the advertising industry navigates the accelerating deprecation of third-party cookies and other identity-based targeting mechanisms. By focusing on the "why" behind consumer interest rather than "who," Inuvo’s solution offers a future-proof approach to precision marketing.

This enhancement furthers Inuvo’s mission to transform digital advertising through AI. By providing advertisers with increasingly sophisticated tools to understand and reach their target audiences, Inuvo reinforces its commitment to leading the industry in privacy-compliant, AI-driven solutions.

The enhanced zip code targeting capability is immediately available to all IntentKey clients, further cementing Inuvo’s position as a pioneer in AI-driven, privacy-compliant advertising solutions.

About Inuvo

Inuvo^®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023 as filed on February 29, 2024, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third-party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:
Katie Cooper
Director of Marketing
katie.cooper@inuvo.com

Investor Relations :
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
inuv@crescendo-ir.com

FAQ

What new targeting capabilities did Inuvo (INUV) announce in January 2024?

Inuvo announced zip code-level audience insights and targeting capabilities within its IntentKey technology, enabling analysis of consumer behavior patterns across 40,000+ U.S. zip codes without using personal data.

How does Inuvo's new IntentKey zip code targeting technology work?

The technology uses proprietary AI and large language models to generate dynamic audience models that capture consumer intent signals, matching these insights with media models for placement across various digital platforms.

What are the main benefits of Inuvo's zip code targeting for advertisers?

Benefits include optimized local market strategies for retailers, neighborhood-specific targeting for service providers, regional campaign execution for national brands, and hyper-local targeting for local businesses.

How does INUV's zip code targeting address cookie deprecation concerns?

The technology provides a privacy-compliant solution that doesn't rely on personal consumer data or cookies, focusing on the 'why' behind consumer interest rather than 'who.'

What platforms does Inuvo's new zip code targeting feature support?

The targeting feature works across multiple digital platforms, including video, connected television, and other digital media platforms.