Inuvo Introduces Zip Code-Based Audience Insights and Targeting
Inuvo (NYSE: INUV) has announced new zip code-level audience insights and targeting capabilities within its IntentKey® technology. This innovation enables advertisers to analyze consumer behavior patterns across over 40,000 U.S. zip codes without relying on personal data.
The technology leverages Inuvo's proprietary AI and large language model (LLM) to understand and generate insights about consumer interests at the zip code level. The system creates dynamic audience models that capture intent signals across products, services, and brands, continuously adapting to market trends.
This advancement is particularly significant as the industry faces the deprecation of cookies and traditional targeting methods. Key applications include optimizing local market strategies for retailers, targeting specific neighborhoods for service providers, executing regional campaigns for national brands, and enabling hyper-local targeting for local businesses.
Inuvo (NYSE: INUV) ha annunciato nuove intuizioni e capacità di targeting a livello di codice postale all'interno della sua tecnologia IntentKey®. Questa innovazione consente agli inserzionisti di analizzare i modelli di comportamento dei consumatori in oltre 40.000 codici postali negli Stati Uniti senza fare affidamento su dati personali.
La tecnologia sfrutta l'AI proprietaria di Inuvo e un grande modello linguistico (LLM) per comprendere e generare intuizioni sugli interessi dei consumatori a livello di codice postale. Il sistema crea modelli di pubblico dinamici che catturano segnali di intenti relativi a prodotti, servizi e marchi, adattandosi continuamente alle tendenze di mercato.
Questo progresso è particolarmente significativo poiché l'industria affronta la depubblicazione dei cookie e dei metodi di targeting tradizionali. Le applicazioni chiave includono l'ottimizzazione delle strategie di mercato locale per i rivenditori, il targeting di quartieri specifici per i fornitori di servizi, l'esecuzione di campagne regionali per marchi nazionali e l'abilitazione del targeting iper-locale per le attività locali.
Inuvo (NYSE: INUV) ha anunciado nuevas percepciones sobre audiencias y capacidades de segmentación a nivel de código postal dentro de su tecnología IntentKey®. Esta innovación permite a los anunciantes analizar los patrones de comportamiento del consumidor en más de 40.000 códigos postales de EE. UU. sin depender de datos personales.
La tecnología aprovecha la IA patentada de Inuvo y un modelo de lenguaje grande (LLM) para comprender y generar información sobre los intereses del consumidor a nivel de código postal. El sistema crea modelos de audiencia dinámicos que capturan señales de intención en productos, servicios y marcas, adaptándose continuamente a las tendencias del mercado.
Este avance es particularmente significativo ya que la industria enfrenta la desactivación de cookies y métodos de segmentación tradicionales. Las aplicaciones clave incluyen la optimización de estrategias de mercado local para minoristas, la segmentación de vecindarios específicos para proveedores de servicios, la ejecución de campañas regionales para marcas nacionales y la habilitación de la segmentación hiperlocal para negocios locales.
Inuvo (NYSE: INUV)는 IntentKey® 기술 내에서 우편번호 수준의 새로운 잠재 고객 통찰력 및 타겟팅 기능을 발표했습니다. 이 혁신은 광고주가 개인 데이터에 의존하지 않고 미국의 40,000개 이상의 우편번호에서 소비자 행동 패턴을 분석할 수 있도록 합니다.
이 기술은 Inuvo의 독점 AI와 대형 언어 모델(LLM)을 활용하여 우편번호 수준에서 소비자 관심에 대한 통찰력을 이해하고 생성합니다. 이 시스템은 제품, 서비스 및 브랜드에 대한 의도 신호를 포착하는 동적 청중 모델을 만들며, 시장 트렌드에 지속적으로 적응합니다.
이 발전은 업계가 쿠키와 전통적인 타겟팅 방법의 폐지에 직면하고 있어 특히 중요합니다. 주요 응용 프로그램에는 소매업체를 위한 지역 시장 전략 최적화, 서비스 제공업체를 위한 특정 동네 타겟팅, 국가 브랜드를 위한 지역 캠페인 실행, 지역 비즈니스를 위한 초지역 타겟팅 활성화가 포함됩니다.
Inuvo (NYSE: INUV) a annoncé de nouvelles informations et capacités de ciblage au niveau du code postal dans sa technologie IntentKey®. Cette innovation permet aux annonceurs d'analyser les comportements des consommateurs dans plus de 40 000 codes postaux aux États-Unis sans dépendre de données personnelles.
La technologie exploite l'IA propriétaire d'Inuvo et un grand modèle de langage (LLM) pour comprendre et générer des informations sur les intérêts des consommateurs au niveau du code postal. Le système crée des modèles d'audience dynamiques qui capturent des signaux d'intention concernant des produits, des services et des marques, tout en s'adaptant en continu aux tendances du marché.
Cette avancée est particulièrement significative alors que l'industrie est confrontée à la suppression des cookies et aux méthodes de ciblage traditionnelles. Les applications clés comprennent l'optimisation des stratégies de marché local pour les détaillants, le ciblage de quartiers spécifiques pour les prestataires de services, l'exécution de campagnes régionales pour les marques nationales et la possibilité de ciblage hyperlocal pour les entreprises locales.
Inuvo (NYSE: INUV) hat neue Insights und Targeting-Funktionen auf Postleitzahlenebene in seiner IntentKey®-Technologie angekündigt. Diese Innovation ermöglicht es Werbetreibenden, das Verbraucherverhalten in über 40.000 US-Postleitzahlen zu analysieren, ohne auf persönliche Daten angewiesen zu sein.
Die Technologie nutzt Inuvos proprietäre KI und ein großes Sprachmodell (LLM), um Erkenntnisse über Verbraucherinteressen auf Postleitzahlenebene zu gewinnen und zu erstellen. Das System erstellt dynamische Publikumsmodelle, die Absichtssignale über Produkte, Dienstleistungen und Marken erfassen und sich kontinuierlich an Markttrends anpassen.
Dieser Fortschritt ist besonders bedeutend, da die Branche mit der Abschaffung von Cookies und traditionellen Targeting-Methoden konfrontiert ist. Zu den wichtigsten Anwendungen gehören die Optimierung lokaler Marktstrategien für Einzelhändler, das Targeting bestimmter Stadtteile für Dienstleister, die Durchführung regionaler Kampagnen für nationale Marken und die Ermöglichung hyperlokalen Targeting für lokale Unternehmen.
- Introduction of new zip code-level targeting capability expanding market reach across 40,000+ U.S. locations
- Strategic positioning ahead of cookie deprecation with privacy-compliant solution
- Immediate availability of the enhanced targeting feature to all IntentKey clients
- Technology covers multiple platforms including video and connected television
- None.
Insights
The introduction of zip code-based targeting in IntentKey represents a strategic pivot in advertising technology. The timing aligns perfectly with the industry's shift away from third-party cookies, positioning Inuvo ahead of this critical transition. The technology's ability to analyze 40,000+ zip codes through AI without relying on personal data is particularly valuable as Google phases out third-party cookies in 2024.
What's groundbreaking here is the use of large language models for geographic targeting - think of it as having a local market expert for every zip code in America, but powered by AI. This could significantly reduce customer acquisition costs for businesses by enabling hyper-local targeting without privacy concerns. The real-time adaptation feature suggests potential for dynamic pricing strategies and inventory management based on local demand patterns.
The technical architecture of IntentKey's zip code targeting system represents a significant leap in applied AI for advertising. The implementation of proprietary large language models (LLMs) trained specifically for geographic analysis is notable - it's like having a neural network that understands both consumer psychology and local market dynamics simultaneously.
The system's ability to generate "reasons why" consumers are interested in products across different locations, rather than just tracking behavior, indicates advanced natural language understanding capabilities. This could create a competitive moat for Inuvo as it's significantly more complex to replicate than traditional demographic targeting systems. The privacy-compliant architecture also positions the company well for increasing global data protection regulations.
IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consumer Behavior and Trends Across 40,000+ U.S. Zip Codes
LITTLE ROCK, Ark., Jan. 08, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), provider of the first generative artificial intelligence (AI) media solution designed specifically for brands and agencies, today announced the addition of zip code-level audience insights and targeting capabilities within its IntentKey® technology. This innovation enables advertisers to deliver highly targeted geographic campaigns while gaining unprecedented audience insights, all without relying on personal consumer data.
IntentKey technology leverages Inuvo's proprietary AI to analyze and understand consumer behavior patterns across more than 40,000 U.S. zip codes. With IntentKey, clients can now gain insight into the underlying reasons behind consumer interest at the zip code-level with built-in reporting on trending insights across states and communities within America. For the first time ever, a large-language-based artificial intelligence can generate an ever-changing collection of reasons why consumers are interested in products, services and brands across zip codes.
“By incorporating zip code-level data into our audience models, we're helping advertisers connect with their ideal audiences with more precision than ever before,” said Amir Bakhshaie, SVP Products at Inuvo. “This granular approach to geographic targeting, combined with the insights generated by our proprietary technology gives brands the ability to both reach their most valuable consumers as well as understand their intent.”
This advancement arrives at a crucial time for the digital advertising industry, as the deprecation of cookies and other consumer identity-determining technologies hinders traditional geographic targeting approaches. By offering a privacy-compliant solution, IntentKey empowers advertisers to overcome these challenges and deliver superior targeting accuracy at the zip-code level.
Benefits for Advertisers
This innovative approach eliminates the need for personal consumer data while providing advanced geographic targeting capabilities. Key applications include:
- Retailers: Optimizing local market strategies with precise audience insights.
- Service Providers: Targeting specific neighborhoods for community-focused campaigns.
- National Brands: Executing regional campaigns tailored to diverse markets.
- Local Businesses: Engaging specific community segments with hyper-local targeting.
How the Technology Works
- Dynamic Audience Models: IntentKey generates interconnected models that capture consumer intent signals across products, services, and brands, reflecting the reasons behind their interests.
- Media Matching at Zip Code Level: Inuvo’s proprietary large language model (LLM) has been trained to generate audience insights at the zip code level. This enables IntentKey to match these insights with dynamic media models for placements across video, connected television, and other digital platforms.
- Real-Time Adaptation: The technology continuously updates zip code-specific IntentKey models, dynamically adjusting to reflect changes in consumer needs and market trends.
Inuvo’s advancements are particularly significant as the advertising industry navigates the accelerating deprecation of third-party cookies and other identity-based targeting mechanisms. By focusing on the "why" behind consumer interest rather than "who," Inuvo’s solution offers a future-proof approach to precision marketing.
This enhancement furthers Inuvo’s mission to transform digital advertising through AI. By providing advertisers with increasingly sophisticated tools to understand and reach their target audiences, Inuvo reinforces its commitment to leading the industry in privacy-compliant, AI-driven solutions.
The enhanced zip code targeting capability is immediately available to all IntentKey clients, further cementing Inuvo’s position as a pioneer in AI-driven, privacy-compliant advertising solutions.
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023 as filed on February 29, 2024, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third-party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
Inuvo Company Contact:
Katie Cooper
Director of Marketing
katie.cooper@inuvo.com
Investor Relations :
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
inuv@crescendo-ir.com
FAQ
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