Intuit Stock Price, News & Analysis

Intuit (NASDAQ: INTU) will debut a 30-second ad featuring DJ Khaled during the Super Bowl on February 13, promoting QuickBooks and Mailchimp. This campaign, dubbed Early Start, aims to support new entrepreneurs by celebrating their emotional journey. The company also announced $25,000 grants for three Black-owned businesses in Los Angeles as part of their initiative to empower local communities. QuickBooks anticipates that 17 million new small businesses will be established in 2022, highlighting a growing market for their services.

TurboTax, a product from Intuit (NASDAQ: INTU), launched its new expert matching service during Super Bowl LVI. This AI-driven feature pairs users with tax experts tailored to their unique tax situations. The campaign, featuring Jason Sudeikis, includes a 45-second ad titled 'Matchmaker' that showcases various tax profiles. Digital extensions support the campaign, such as custom Tinder profiles for CPAs and a TikTok hashtag challenge. TurboTax aims to simplify tax season for individuals, enhancing user experience with personalized service.

Intuit Inc. (NASDAQ: INTU) will announce its second-quarter results for fiscal year 2022 on February 24, 2022, after market close. The second quarter concludes on January 31. Executives will discuss these results during a conference call at 1:30 p.m. Pacific time the same day. Interested parties can listen live via the Intuit Investor Relations website. A replay will be available for one week at specified phone numbers and online.

Intuit QuickBooks has launched two innovative financial products aimed at enhancing cash flow for small businesses: QuickBooks Get Paid Upfront and QuickBooks Early Pay. Get Paid Upfront allows eligible customers to access up to $30,000 against unpaid invoices, providing instant payment after a flat 3% fee. Early Pay enables employees to access their earnings before payday, helping them manage unexpected expenses. These offerings aim to improve financial flexibility for small businesses and their employees, reflecting Intuit's commitment to financial innovation.

In celebration of Black History Month, Intuit QuickBooks is hosting its inaugural North American Roundtable titled 'Health and Wellness for Small Businesses,' featuring Tracee Ellis Ross and Soledad O’Brien. This event aims to discuss challenges faced by Black-owned businesses, focusing on their overall well-being beyond financial metrics. Attendees will receive a directory of Black-owned health and wellness businesses and insights from QuickBooks' recent survey showing that 54% of Black respondents expect improved financial well-being in 2022. The roundtable occurs on February 1, 2022.

Credit Karma Money has launched Credit Builder, a free, interest-free program designed for U.S. members with credit scores of 620 or below to help them build credit while saving money. Members set an initial savings goal of $500 and contribute towards it, with payments automatically reported to credit bureaus. Notably, Credit Builder does not charge monthly fees or have an APR, providing a low-risk opportunity for members to demonstrate responsible borrowing behavior.

Intuit Inc. (NASDAQ: INTU) will host its virtual annual stockholder meeting on January 20 at 8 a.m. Pacific Time. CEO Sasan Goodarzi will present the company’s fiscal year 2021 results and outline future growth strategies. The event will be accessible via webcast on Intuit's investor relations website, with a replay available 24 hours post-meeting. Intuit continues to serve over 100 million customers globally through its platforms like TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp.

Intuit (NASDAQ: INTU) has launched a new Bill Negotiation feature in Mint, allowing users to save money on monthly bills through a partnership with Billshark. This tool identifies potential savings opportunities across various services, including internet and phone bills, and connects users with Billshark to negotiate better rates on their behalf. With over 30 million Mint users, this feature aims to simplify the bill management process and has reportedly helped users save hundreds of dollars annually.

Intuit has launched a new integrated campaign for QuickBooks, targeting the projected 17 million small businesses expected to start in 2022. The "Early Start" campaign aims to support entrepreneurs by highlighting their stories and showcasing how QuickBooks can assist in managing essential business operations.

The campaign will feature candid ads across North America, educational resources from Dr. Sherry Walling, a comprehensive social media approach, and influencer activations. This initiative reflects Intuit's commitment to empowering small business owners from day one.