Intuit Named a Best B2B Brand in Canada by 2021 Report on Business Ranking

Rhea-AI Summary

Intuit Inc. (Nasdaq: INTU) has been included in the inaugural Best B2B Brands list by The Globe and Mail, ranking No. 12 among top business brands in Canada. This recognition highlights Intuit's innovative products such as TurboTax, QuickBooks, and Credit Karma.

The Intuit Prosperity Accelerator program, created to help Canadians navigate financial challenges during the COVID-19 pandemic, reinforces the company's commitment to enhancing Canada's innovation economy.

Positive

• Ranked No. 12 on The Globe and Mail's Best B2B Brands list.
• Recognition reflects Intuit's strong brand reputation among Canadian executives.
• Launch of Intuit Prosperity Accelerator demonstrates commitment to innovation and support for small businesses.

Negative

• None.

Intuit Inc. (Nasdaq: INTU), maker of TurboTax, QuickBooks, Credit Karma and Mint, is pleased to announce its inclusion on the inaugural Report on Business Best B2B Brands list, making it one of the top-regarded business brands in Canada. In recognition of Intuit’s unique suite of capabilities, products, and services, the company placed No. 12 on this list.

Intuit provides solutions and programs that help consumers and small businesses navigate today's fast-changing business landscape with confidence. A prime example is the Intuit Prosperity Accelerator, launched in partnership with Highline Beta at the height of the COVID-19 pandemic. This program supports innovations that address the financial challenges many Canadian consumers and small businesses face in uniquely difficult times. Initiatives like these propel Intuit to further support Canada's innovation economy in the years to come.

"We’re honoured to be recognized as a trailblazing company that has impressed Canadian executives through our innovation, culture and social responsibility," said David Marquis, Vice President and Country Manager of Intuit Canada. “At Intuit, we believe technology can power prosperity for the economy, small and medium-sized businesses, and ultimately, all Canadians. That’s what motivates us to create financial technology solutions that address real-world, human challenges.”

Best B2B Brands is a new annual research initiative produced by The Globe and Mail’s Report on Business magazine in partnership with Ipsos. The research identifies and defines excellence among major business-to-business service providers, based on the opinion of Canadian executives. Analysis of the data resulted in a list of 25 best overall business brands, as well as top-three lists in each of the seven industry categories.

To learn more about the Best B2B Brands program, and to see this year’s winners, please visit www.tgam.ca/BestB2BBrands.

About the Report

In January and February of 2021, The Globe and Mail and Ipsos surveyed 406 Canadian executives, asking for perspectives and impressions of 74 leading business brands in seven industry categories: Accounting, Banking, Communications, Consulting, Enterprise Software, Group Benefits, and Legal. Brands were evaluated on 42 different attributes related to client engagement, culture, innovation, social responsibility, and talent.

About The Globe and Mail

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.5 million readers every week in print or digital formats, and Report on Business magazine reaches 2.2 million readers in print and digital every issue. The Globe’s investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

About Intuit

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving approximately 100 million customers worldwide with TurboTax, QuickBooks, Mint and Credit Karma, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

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FAQ

What is Intuit's ranking on The Globe and Mail's Best B2B Brands list?

Intuit ranked No. 12 on The Globe and Mail's inaugural Best B2B Brands list.

What is the Intuit Prosperity Accelerator?

The Intuit Prosperity Accelerator is a program launched to support innovations that help Canadian consumers and small businesses overcome financial challenges.

Who conducted the research for the Best B2B Brands list?

The research for the Best B2B Brands list was conducted by The Globe and Mail in partnership with Ipsos.

How many Canadian executives were surveyed for the Best B2B Brands research?

A total of 406 Canadian executives were surveyed for the Best B2B Brands research.

What attributes were evaluated in the Best B2B Brands research?

Brands were evaluated on 42 different attributes related to client engagement, culture, innovation, social responsibility, and talent.