Intuit Launches Financial Literacy Month Challenge to Empower Nation's Students
Intuit (NASDAQ: INTU) has launched its second annual Hour of Finance Challenge, a national initiative for middle and high school students during Financial Literacy Month in April. The program features Intuit Prosperity Quest, an interactive online game teaching financial literacy through real-world scenarios.
The challenge kickoff aligns with Intuit's Financial Literacy Forum event at Intuit Dome in Los Angeles on April 1, featuring recording artist Saweetie and former NBA player Lou Williams. The initiative is part of Intuit for Education, a program that has reached over two million students with free personal and entrepreneurial finance courses powered by TurboTax, Credit Karma, QuickBooks, and Mailchimp.
According to Intuit's 2025 Prosperity Index Study, among Gen Z and Millennials: 60% prioritize quality of life over savings, 62% prefer work-life balance over higher earnings, 68% pursue additional education for career advancement, and 43% identify as cautious savers focusing on security over risk.
Intuit (NASDAQ: INTU) ha lanciato la sua seconda edizione annuale della Hour of Finance Challenge, un'iniziativa nazionale per studenti delle scuole medie e superiori durante il Mese della Consapevolezza Finanziaria in aprile. Il programma presenta Intuit Prosperity Quest, un gioco interattivo online che insegna la alfabetizzazione finanziaria attraverso scenari del mondo reale.
Il lancio della sfida coincide con l'evento Financial Literacy Forum di Intuit presso l'Intuit Dome di Los Angeles il 1° aprile, con la partecipazione dell'artista Saweetie e dell'ex giocatore NBA Lou Williams. L'iniziativa fa parte di Intuit for Education, un programma che ha raggiunto oltre due milioni di studenti con corsi gratuiti di finanza personale e imprenditoriale supportati da TurboTax, Credit Karma, QuickBooks e Mailchimp.
Secondo lo Studio sul Prosperity Index 2025 di Intuit, tra la Gen Z e i Millennials: il 60% dà priorità alla qualità della vita rispetto ai risparmi, il 62% preferisce l'equilibrio tra vita lavorativa e vita privata rispetto a guadagni più elevati, il 68% persegue ulteriori studi per avanzare nella carriera e il 43% si identifica come risparmiatore cauto, concentrandosi sulla sicurezza piuttosto che sul rischio.
Intuit (NASDAQ: INTU) ha lanzado su segunda edición anual del Hour of Finance Challenge, una iniciativa nacional para estudiantes de secundaria y preparatoria durante el Mes de la Educación Financiera en abril. El programa presenta Intuit Prosperity Quest, un juego interactivo en línea que enseña educación financiera a través de escenarios del mundo real.
El inicio del desafío coincide con el evento Financial Literacy Forum de Intuit en el Intuit Dome de Los Ángeles el 1 de abril, con la participación de la artista Saweetie y el exjugador de la NBA Lou Williams. La iniciativa es parte de Intuit for Education, un programa que ha alcanzado a más de dos millones de estudiantes con cursos gratuitos de finanzas personales y empresariales impulsados por TurboTax, Credit Karma, QuickBooks y Mailchimp.
Según el Estudio del Índice de Prosperidad 2025 de Intuit, entre la Generación Z y los Millennials: el 60% prioriza la calidad de vida sobre el ahorro, el 62% prefiere el equilibrio entre trabajo y vida personal sobre mayores ingresos, el 68% busca educación adicional para avanzar en su carrera y el 43% se identifica como ahorrador cauteloso, enfocándose en la seguridad en lugar del riesgo.
인튜잇 (NASDAQ: INTU)은 4월 재정 교육의 달 동안 중학생 및 고등학생을 위한 국가적 이니셔티브인 제2회 연례 금융 챌린지를 시작했습니다. 이 프로그램은 실제 시나리오를 통해 재정 교육을 가르치는 인터랙티브 온라인 게임인 인튜잇 번영 퀘스트를 특징으로 합니다.
챌린지 시작은 4월 1일 로스앤젤레스 인튜잇 돔에서 열리는 인튜잇의 재정 교육 포럼 이벤트와 일치하며, 이 행사에는 아티스트 사위티와 전 NBA 선수 루 윌리엄스가 참석합니다. 이 이니셔티브는 인튜잇 포 에듀케이션의 일환으로, 터보택스, 크레딧 카르마, 퀵북스 및 메일침프가 지원하는 무료 개인 및 기업 재정 과정으로 200만 명 이상의 학생들에게 도달했습니다.
인튜잇의 2025 번영 지수 연구에 따르면, Z세대와 밀레니얼 세대 중: 60%가 저축보다 삶의 질을 우선시하고, 62%가 더 높은 수익보다 일과 삶의 균형을 선호하며, 68%가 경력 발전을 위해 추가 교육을 추구하고, 43%가 위험보다 안전에 집중하는 신중한 저축자로 자신을 인식합니다.
Intuit (NASDAQ: INTU) a lancé sa deuxième édition annuelle du Hour of Finance Challenge, une initiative nationale destinée aux collégiens et lycéens pendant le Mois de l'Éducation Financière en avril. Le programme comprend Intuit Prosperity Quest, un jeu en ligne interactif qui enseigne l'éducation financière à travers des scénarios du monde réel.
Le lancement du défi coïncide avec l'événement Financial Literacy Forum d'Intuit au Intuit Dome à Los Angeles le 1er avril, avec la participation de l'artiste Saweetie et de l'ancien joueur de la NBA Lou Williams. L'initiative fait partie de Intuit for Education, un programme qui a touché plus de deux millions d'élèves avec des cours gratuits de finance personnelle et entrepreneuriale soutenus par TurboTax, Credit Karma, QuickBooks et Mailchimp.
Selon l'étude du Prosperity Index 2025 d'Intuit, parmi la génération Z et les Millennials : 60 % privilégient la qualité de vie par rapport à l'épargne, 62 % préfèrent l'équilibre entre vie professionnelle et vie privée à des revenus plus élevés, 68 % recherchent une éducation supplémentaire pour l'avancement de leur carrière, et 43 % se définissent comme des épargnants prudents, mettant l'accent sur la sécurité plutôt que sur le risque.
Intuit (NASDAQ: INTU) hat die zweite jährliche Hour of Finance Challenge ins Leben gerufen, eine nationale Initiative für Schüler der Mittel- und Oberschulen im Rahmen des Finanzbildungsmonats im April. Das Programm umfasst Intuit Prosperity Quest, ein interaktives Online-Spiel, das finanzielle Bildung durch reale Szenarien vermittelt.
Der Start der Herausforderung fällt mit der Financial Literacy Forum-Veranstaltung von Intuit im Intuit Dome in Los Angeles am 1. April zusammen, bei der die Künstlerin Saweetie und der ehemalige NBA-Spieler Lou Williams auftreten. Die Initiative ist Teil von Intuit for Education, einem Programm, das über zwei Millionen Schüler mit kostenlosen Kursen in persönlicher und unternehmerischer Finanzbildung erreicht hat, unterstützt von TurboTax, Credit Karma, QuickBooks und Mailchimp.
Laut der Prosperity Index-Studie 2025 von Intuit geben unter der Generation Z und den Millennials: 60 % der Lebensqualität den Vorrang vor Ersparnissen, 62 % bevorzugen das Gleichgewicht zwischen Arbeit und Privatleben gegenüber höheren Einkünften, 68 % streben zusätzliche Bildung zur Karriereförderung an, und 43 % identifizieren sich als vorsichtige Sparer, die Sicherheit über Risiko stellen.
- Expanding educational initiative reaching over 2 million students, strengthening brand presence in education sector
- Strategic partnership with LA Clippers and celebrity endorsements enhancing brand visibility
- Nationwide expansion of Financial Literacy Forum series across major US cities
- None.
“Hour of Finance Challenge” encourages students to learn financial skills through an online game with real-world scenarios as schools compete for state and national recognition
The company launched the Intuit Hour of Finance Challenge in 2024 to encourage students to spend one hour on financial education during Financial Literacy Month in April. The challenge features free lessons on money management through real-world situations that can be completed in under an hour. Participating students play Intuit Prosperity Quest, an interactive, online game. The initiative is open to middle and high schools nationwide and offers schools the opportunity to compete for prizes and the chance to be recognized as a state or national champion.
The opening of the 2025 Intuit Hour of Finance Challenge coincides with Intuit’s Financial Literacy Forum event, hosted in partnership with the LA Clippers at Intuit Dome in
“We are committed to helping the next generation to graduate financially literate, capable, and confident,” said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. “Through Intuit for Education's interactive and engaging simulations and games, including the Intuit Hour of Finance Challenge, we are introducing students to personal finance concepts and inspiring them to become financially literate.”
“Financial literacy is key to leveling up in life,” said Saweetie, recording artist and entrepreneur. “I’m all about empowering young people to secure the bag and their future. Programs like Intuit for Education give students the real-world tools to become more financially confident.”
The Challenge launches in tandem with Intuit’s upcoming 2025 Prosperity Index Study: The New Prosperity Playbook, which uncovers how Gen Z and Millennials are redefining what it means to be financially successful today. According to the study, financial success today is no longer solely defined by milestones like homeownership or retirement—it’s about feeling secure, having options, and creating a life that’s fulfilling.
Intuit’s latest data reinforces the need for innovative, relevant financial education tailored to what younger generations value today. Key findings from the 2025 Prosperity Index show that:
-
Life-Fulfillment:
60% of Gen Z and Millennials would rather have a better quality of life than extra money in the bank -
Work-Life Balance:
62% prefer more personal time and flexibility, even if it means earning less -
Career Development:
68% pursue additional certifications or education to get ahead—suggesting a skills-first path to earning more -
Financial Stability:
43% identify as cautious savers who prioritize safety and security over risk and reward
For more information on these nationwide educational programs, visit Intuit.com/education. To learn more and sign up your school for the Intuit Hour of Finance Challenge, visit intuit.com/houroffinance.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
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Intuit Inc.
Media: Keri Danielski
press@intuit.com
Source: Intuit Inc.
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