Intuit Mailchimp Launches Campaign Manager and Webhooks

Rhea-AI Summary

Intuit Mailchimp has launched Campaign Manager, a comprehensive planning tool designed for marketers to oversee their campaigns across multiple channels including email and social media. Available from January 25th for Standard and Premium customers, Campaign Manager facilitates seamless campaign management by providing a single calendar view. It leverages data analytics to offer recommendations on optimal marketing touchpoints and integrates with third-party applications through webhooks. The tool aims to improve the efficiency of marketing efforts and enhance the customer experience for Mailchimp users.

Positive

• Launch of Campaign Manager enhances marketing efficiency for users.
• Integration with third-party apps via webhooks broadens campaign capabilities.
• Personalized recommendations based on AI data analytics improve campaign effectiveness.

Negative

• None.

Campaign Manager is a first of its kind planning tool that gives marketers a holistic view of their campaigns in Mailchimp.

ATLANTA--(BUSINESS WIRE)-- Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

Campaign Manager gives marketers a holistic view of their campaigns in Mailchimp. (Photo: Business Wire)

With Campaign Manager (patent pending), a Mailchimp customer can bring all of their marketing activity happening within a designated period into the same space in a way that can help marketers track what’s happening, plan ahead, and make adjustments along the way. Marketers who are building omni-channel experiences are likely to be building these experiences using, on average, 7 martech tools that manage marketing tactics like SMS, social ads, loyalty programs, customer support interactions, and more. Campaign Manager enables users to see all associated campaign activities at a glance—like special events, limited-time promotions, holiday activations, seasonal campaigns, and more—and gives recommendations on the best days to plan marketing touchpoints based on industry benchmarks. These recommendations are generated from millions of data points analyzed by Mailchimp.

“Omni-channel experiences are critical for marketing to modern consumers, and our marketer customers have shared the recurring pain of creating and managing these experiences across channels and tools,” said Jon Fasoli, Chief Product and Design Officer at Intuit Mailchimp. “We designed Campaign Manager to give them a single tool to plan, automate and analyze their campaigns across channels and marketing tools."

SMS and more with webhooks

Marketers and small business owners can now trigger actions in their third-party apps using webhooks—a custom HTTP callback that is triggered by an event—in Campaign Manager for even more robust multichannel campaign planning. Setting up webhooks in Campaign Manager can help marketers work more efficiently by allowing them to update a spreadsheet, send a status update to customers, or add customers to paid social media ads. Marketers can connect their third-party SMS provider and then use webhooks to send campaigns, like sharing a holiday coupon code through a text message.

Key features of Campaign Manager include:

• Campaign setup: Set your objective, so you can track performance against your overarching goal
• Campaign calendar: Access a single source of truth to see all individual activities associated with your campaign, including marketing touchpoints, tasks to complete, and important milestone dates
• Multichannel marketing: Create individual marketing touchpoints associated with the campaign, starting with Mailchimp’s email tool. And expand your campaigns to multiple channels with webhooks, allowing you to schedule activities in third-party apps for text messaging/SMS, ads, social media, direct mail, and more — all set up and managed from the same campaign calendar.
• Recommendations: As you schedule new marketing touchpoints, Mailchimp will suggest the best dates during your campaign period to send your individual emails based on AI modeling of your industry and outcomes from millions of other emails sent in Mailchimp.
• Analytics: View holistic analytics for your campaign, taking into account your campaign objectives. Understand in aggregate how your campaign is performing, and view the impact that individual touchpoints are having on your goals to understand your best-performing marketing. Customize your view to prioritize the metrics that matter most to your business.

Mailchimp customer Tigrilla Gardenia is a nature-inspired mentor and leadership coach, whose career has spanned from program management in technology to circus performance, marketing, and now plant-inspired mentorship for “naturepreneurs.” She first used Campaign Manager during its private beta to plan and manage campaigns ahead of a summit and product re-launch.

“Overall, I find Campaign Manager to be super helpful to keep your campaigns focused. I liked being able to see everything together. I love that Campaign Manager gives you the best date to email within a range of time,” said Tigrilla Gardenia. “The way that I work right now is that my team comes up with our general marketing themes based on where we're headed for the near future. So we sit down, and we're like, ‘Okay, these are the major areas that we want to touch on for the next 2 months,’ and then they might lay out the social media direction that they want to do with that and I'll write the email newsletters. So if I could take what the overarching messaging endpoints are, overlap that onto a schedule rather than having them separate, it would be great. Because then I could just go into Mailchimp and say, ‘Okay, I'm going to write a message about this, and these are the times that I want to connect with my audience,’ and then I can do that all in one place. I would definitely continue to use it to keep from drafting my marketing copy and emails in separate places.”

To learn more about Campaign Manager, go to mailchimp.com/help/about-campaign-manager. Mailchimp’s Onboarding Specialists and network of experts will be available to help with technical setup of webhook integrations. To learn more about webhooks, visit Webhooks Documentation | Mailchimp Developer.

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*Based on competitor brands' publicly available data on worldwide numbers of customers in 2021/2022.

This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.

About Mailchimp

Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising— automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.

About Intuit

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving approximately 100 million customers worldwide with TurboTax, QuickBooks, Mint and Credit Karma, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230119005292/en/

Mailchimp:

Kate Arora

kate.arora@mailchimp.com

Source: Intuit Inc.

FAQ

What is Campaign Manager by Intuit Mailchimp?

Campaign Manager is a new planning tool for marketers that allows them to manage and analyze their campaigns across various channels in one calendar view.

When will Campaign Manager be available to customers?

Campaign Manager will be available for Standard and Premium Mailchimp customers starting January 25th.

How does Campaign Manager improve marketing strategies?

It provides a centralized calendar view, integrates with third-party applications through webhooks, and offers AI-driven recommendations for scheduling marketing activities.

What channels can be integrated with Campaign Manager?

Campaign Manager supports various channels including email, SMS, social media ads, and direct mail.

What are some key features of Campaign Manager?

Key features include campaign setup objectives, a campaign calendar, multichannel marketing integration, recommendations for optimal sending dates, and comprehensive analytics.