Intuit Mailchimp Announces New Product Enhancements and Refreshed Popup Forms, A Smarter Solution for Lead Generation and Business Growth
Intuit Mailchimp has unveiled enhanced popup forms and product features to boost lead generation and business growth. The new popup forms, currently in beta, offer customizable, mobile-first designs for better audience targeting and zero-party data collection. The solution includes eight different offer types supporting various industries, from e-commerce to event signups.
Key features include unlimited design customization, 80+ templates, dynamic visitor targeting, and seamless data capture. Early adopter Avenova reported a 27% growth in SMS list within one month. The technology, built on Intuit's 2024 Amped acquisition, addresses the important need for mobile optimization, as approximately 75% of website visitors browse on mobile devices.
The feature is rolling out in English to customers in Australia, Canada, the UK, and the US, with global availability coming soon. Mailchimp is also launching additional features, including improved Meta lead ads integration and enhanced Customer Journey Builder functionality.
Intuit Mailchimp ha svelato moduli popup e funzionalità di prodotto migliorate per aumentare la generazione di contatti e la crescita aziendale. I nuovi moduli popup, attualmente in fase beta, offrono design personalizzabili e ottimizzati per dispositivi mobili per una migliore targetizzazione del pubblico e raccolta di dati di prima parte. La soluzione include otto diversi tipi di offerta che supportano vari settori, dall'e-commerce alle registrazioni per eventi.
Le caratteristiche principali includono personalizzazione illimitata del design, oltre 80 modelli, targetizzazione dinamica dei visitatori e acquisizione dati senza soluzione di continuità. L'early adopter Avenova ha riportato una crescita del 27% nella lista SMS entro un mese. La tecnologia, costruita sull'acquisizione Amped di Intuit del 2024, risponde all'importante necessità di ottimizzazione per dispositivi mobili, poiché circa il 75% dei visitatori del sito web naviga su dispositivi mobili.
La funzionalità viene lanciata in inglese per i clienti in Australia, Canada, Regno Unito e Stati Uniti, con disponibilità globale in arrivo. Mailchimp sta anche lanciando ulteriori funzionalità, tra cui un'integrazione migliorata con gli annunci Meta e una funzionalità potenziata del Customer Journey Builder.
Intuit Mailchimp ha presentado formularios emergentes mejorados y características de producto para impulsar la generación de leads y el crecimiento empresarial. Los nuevos formularios emergentes, actualmente en beta, ofrecen diseños personalizables y optimizados para dispositivos móviles para una mejor segmentación del público y recolección de datos de cero partes. La solución incluye ocho tipos diferentes de ofertas que apoyan diversas industrias, desde comercio electrónico hasta inscripciones a eventos.
Las características clave incluyen personalización de diseño ilimitada, más de 80 plantillas, segmentación dinámica de visitantes y captura de datos sin problemas. El primer adoptante Avenova reportó un crecimiento del 27% en la lista de SMS dentro de un mes. La tecnología, construida sobre la adquisición Amped de Intuit en 2024, aborda la importante necesidad de optimización móvil, ya que aproximadamente el 75% de los visitantes del sitio web navega en dispositivos móviles.
La función se está lanzando en inglés para clientes en Australia, Canadá, Reino Unido y Estados Unidos, con disponibilidad global próximamente. Mailchimp también está lanzando características adicionales, incluida una mejor integración de anuncios de Meta y una funcionalidad mejorada del Constructor de Viajes del Cliente.
Intuit Mailchimp는 리드 생성 및 비즈니스 성장을 촉진하기 위해 향상된 팝업 양식과 제품 기능을 공개했습니다. 현재 베타 버전인 새로운 팝업 양식은 사용자 맞춤형 모바일 우선 디자인을 제공하여 더 나은 청중 타겟팅과 제로 파티 데이터 수집을 가능하게 합니다. 이 솔루션은 전자 상거래부터 이벤트 등록까지 다양한 산업을 지원하는 여덟 가지 다른 제안 유형을 포함합니다.
주요 기능으로는 무제한 디자인 맞춤화, 80개 이상의 템플릿, 동적 방문자 타겟팅 및 원활한 데이터 캡처가 있습니다. 초기 사용자 Avenova는 한 달 만에 SMS 목록에서 27% 성장을 보고했습니다. 이 기술은 Intuit의 2024년 Amped 인수에 기반하여 구축되었으며, 약 75%의 웹사이트 방문자가 모바일 기기로 탐색하기 때문에 모바일 최적화의 중요성을 해결합니다.
이 기능은 호주, 캐나다, 영국 및 미국의 고객에게 영어로 출시되고 있으며, 곧 전 세계적으로 제공될 예정입니다. Mailchimp는 또한 개선된 Meta 리드 광고 통합 및 향상된 고객 여정 빌더 기능을 포함한 추가 기능을 출시하고 있습니다.
Intuit Mailchimp a dévoilé des formulaires popup améliorés et des fonctionnalités de produit pour stimuler la génération de leads et la croissance des entreprises. Les nouveaux formulaires popup, actuellement en version bêta, offrent des designs personnalisables et optimisés pour les mobiles pour un meilleur ciblage du public et la collecte de données de première partie. La solution comprend huit types d'offres différentes soutenant divers secteurs, du commerce électronique aux inscriptions à des événements.
Les fonctionnalités clés incluent une personnalisation de design illimitée, plus de 80 modèles, un ciblage dynamique des visiteurs et une capture de données fluide. Le premier utilisateur Avenova a rapporté une croissance de 27% de sa liste SMS en un mois. La technologie, construite sur l'acquisition Amped d'Intuit en 2024, répond à un besoin important d'optimisation mobile, car environ 75% des visiteurs du site web naviguent sur des appareils mobiles.
La fonctionnalité est en cours de déploiement en anglais pour les clients en Australie, au Canada, au Royaume-Uni et aux États-Unis, avec une disponibilité mondiale à venir. Mailchimp lance également des fonctionnalités supplémentaires, y compris une meilleure intégration des annonces Meta et une fonctionnalité améliorée du constructeur de parcours client.
Intuit Mailchimp hat verbesserte Popup-Formulare und Produktfunktionen vorgestellt, um die Lead-Generierung und das Unternehmenswachstum zu fördern. Die neuen Popup-Formulare, die sich derzeit in der Beta-Phase befinden, bieten anpassbare, mobilfreundliche Designs für eine bessere Zielgruppenansprache und die Erfassung von Zero-Party-Daten. Die Lösung umfasst acht verschiedene Angebotstypen, die verschiedene Branchen unterstützen, von E-Commerce bis hin zu Veranstaltungsanmeldungen.
Zu den Hauptfunktionen gehören unbegrenzte Designanpassungen, über 80 Vorlagen, dynamische Besucheransprache und nahtlose Datenerfassung. Der frühzeitige Anwender Avenova berichtete von einem 27%igen Wachstum der SMS-Liste innerhalb eines Monats. Die Technologie, die auf Intuits Akquisition von Amped im Jahr 2024 basiert, adressiert die wichtige Notwendigkeit der mobilen Optimierung, da etwa 75% der Webseitenbesucher auf mobilen Geräten surfen.
Die Funktion wird in englischer Sprache für Kunden in Australien, Kanada, Großbritannien und den USA eingeführt, mit globaler Verfügbarkeit in Kürze. Mailchimp führt auch zusätzliche Funktionen ein, darunter eine verbesserte Integration von Meta-Lead-Anzeigen und erweiterte Funktionen des Customer Journey Builders.
- Integration of Amped acquisition technology showing quick implementation
- Early adoption success with 27% SMS list growth in one month
- Product enhancement addressing 75% mobile browsing market
- Expansion of service offering with eight new revenue-generating features
- initial rollout to only four English-speaking markets
- Beta status indicates product still in testing phase
Insights
Intuit's Mailchimp has launched enhanced popup forms with significant improvements to lead generation capabilities - a strategic move in today's privacy-centric digital landscape. As third-party cookies phase out and privacy regulations tighten, this update directly addresses marketers' growing need for first-party data collection tools.
The revamped popup forms include unlimited design customization, 80+ templates, mobile-first designs, and eight different offer types. The technology is built on Intuit's 2024 acquisition of Amped, demonstrating how the company is integrating acquisitions to strengthen its marketing technology stack.
While this enhancement alone won't significantly move the needle on Intuit's
- It strengthens Mailchimp's competitive position against marketing platforms like HubSpot, Adobe, and Salesforce
- It creates additional value for Intuit's small business customers, potentially reducing churn
- It advances Intuit's broader strategy of building an integrated financial and marketing platform for SMBs
- Marketing technology features typically deliver high margins and can drive increased platform adoption
Early customer results appear promising, with one user reporting a
This development, while not transformative to Intuit's financial performance, represents incremental progress in Intuit's strategy to expand its marketing platform capabilities and create a more comprehensive business solution for its target market.
"Popup Like It’s Hot," Mailchimp’s latest ad campaign, sets the tone for its remixed innovation for marketers
Intuit Mailchimp's refreshed popup forms feature helps marketers grow their customers using customizable, mobile-first designs for deeper audience targeting and seamless zero-party data collection. (Graphic: Business Wire)
While e-commerce businesses will see significant value from popup forms, the solution is designed to support a wide range of industries. With eight different and new offer types, businesses can use popups to drive conversions with opt-ins customers are already looking for, like discount promotions, free shipping, free content, consultations, contests and giveaways, event signups, newsletter subscriptions, and more. The variety of popup offer types ensure marketers can collect richer audience insights than they were able to do before.
"Marketers are increasingly prioritizing ownership of their customer relationships and data, with lead generation as a crucial step toward long-term success," says Fay Kallel, VP of Product and Design at Intuit Mailchimp. "Popup forms solve a top pain point for marketers and SMBs, allowing them to collect data directly from customers, creating a frictionless way to capture leads, grow their customers, and build deeper, more meaningful relationships. Compelling data capture provides the foundation for how marketers can leverage AI for more effective personalization, and we're making it easier than ever for them to integrate this effective tool into their strategies.”
Popup Forms Addresses Key Marketing Pain Points
Before marketers can effectively connect with customers through email and SMS campaigns, they first need a seamless way to capture opt-ins. Popup forms simplify this process by making it more intuitive for marketers and more personalized for customers, helping ensure higher engagement and conversion rates from the start with benefits like:
- Unlimited design customization to create beautiful, mobile-first popups..
- Access to 80+ fully-designed templates to streamline setup and maximize results.
- Full customization of templates—including fonts, buttons, colors, imagery, logos, and layout—for a design that matches brand identity.
- Dynamic visitor targeting with custom filters and triggers that can help convert traffic into subscribers.
- Seamless zero-party data capture to build richer customer profiles for targeted email and SMS campaigns.
- Opt-in lead generation that can help reduce acquisition costs and accelerate list growth.
Since integrating popup forms into his marketing strategy last month, Joe Gray, Senior Manager of Digital Marketing at Avenova, has seen a significant boost in customer opt-ins, growing his organization’s SMS list by
Integrating Amped Into Mailchimp’s Core Product
Mailchimp’s new popup forms offering is built on technology Intuit acquired from Amped in 2024. The technology allows brands to have full control of the form’s design to connect with their audiences, drive growth, and stay competitive in today’s market.
“We’re excited to bring Amped’s powerful functionality into Mailchimp’s core product,” says Matt Cimino, Product Lead and Founder of Amped. “As consumer behavior evolves, marketing tools must evolve with it to create authentic connections with their customers and prospects. Today, roughly
Customers across all Mailchimp plans can soon access, create, and publish popup forms—enabling seamless customer engagement from day one. The refreshed popup forms feature is rolling out in English to Mailchimp customers in
Dropping the Beat on popup forms
To celebrate the refresh of popup forms, Mailchimp’s in-house creative agency, Wink Creative, is turning up the volume with their latest brand campaign, “Popup Like It’s Hot.” The team remixed an iconic hip-hop track to create a high-energy marketing anthem that highlights how marketers can seamlessly grow their audience with popup forms. With catchy, campaign-driven lyrics, the track lays down the beat for marketers looking to strengthen their customer base and drive revenue growth. The ad will be featured across various channels including podcasts, social media, and more.
“Bringing this campaign to life over the iconic early 2000s hip-hop beat was an exciting challenge that pushed our creative boundaries," says Jeremy Jones, Executive Creative, Wink Creative at Mailchimp. "Our team, in collaboration with Breakfast for Dinner, leveraged a blend of still imagery and emerging AI technologies to produce something truly unique. This approach not only increased flexibility and efficiency in our creative process but also reimagined how we bring Mailchimp’s popup forms to market—delivering an innovative campaign that excites marketers about this powerful reinvention.”
Additional Features Launching Soon
Soon, there will be more ways for Mailchimp customers to organize their customer data, enhance lead generation, and drive real ROI for customers with an improved integration with the lead ads portfolio from Meta. This updated experience automatically syncs new leads from Meta Business Suite (including Facebook, Messenger, and Instagram) directly into Mailchimp, streamlining the process of capturing and organizing contacts. Customers can effortlessly nurture leads by automating personalized email campaigns, turning new prospects into loyal customers with ease.
In addition to the launch of popup forms and an upcoming improvement to the integration with the lead ads portfolio from Meta, Mailchimp customers can enjoy new ways to interact with a simplified Customer Journey Builder, easier audience management with new .xlsx Microsoft Excel file imports, and new access to promo codes in the SMS editor for customers with SMS marketing plans. For more information, visit Mailchimp’s What’s New page.
About Intuit:
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Features may be available on a very limited basis to new and existing Mailchimp users on web browsers only starting 11am February 26, 2025 and more broadly available on March 8, 2025. Availability of features and functionality varies by plan type. For details, view plans and pricing.
‘Popup Like It’s Hot’ Credits
WINK Creative:
Jeremy Jones, Executive Creative Director, Wink
Curt Mueller, Global Head of Campaigns
Amber Worrell, Creative Director of Art/Design
Javi Molinos, Creative Director of Copy
Pete Kehr, Assistant Creative Director of Art/Design
Pete Fettering, Assistant Creative Director of Copy
Alex Miller, Senior Designer
Bryan Brasuk, Designer
Alvin Martinez-Rosado, Senior Motion Designer
Steven Ceballos, Editor
Kito Kondowe, Visual Effects
Rhett Kearsley, Executive Producer
Maria Layus, Senior Producer
Hadley Gwinn, Director of Business Affairs
Marica Slaughter, Director Operations
Production: Breakfast For Dinner
Evan Sheehan, Photographer / Director
Alex Wallbaum, Lead Set Designer / 1st Assistant
Jonathon Spagat, Executive Producer
Morgan Yi, Producer
Greg Lily, 1st Assistant Director
View source version on businesswire.com: https://www.businesswire.com/news/home/20250226883406/en/
Media Contact:
mc-pr@intuit.com
Source: Intuit Inc.
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