Intuit Teams Up with NFL’s Inspire Change at Super Bowl LIX to Encourage Financial Literacy
Intuit (NASDAQ: INTU) announced the launch of its national Financial Literacy Forum series and Hour of Finance Challenge, starting with a collaboration with NFL's Inspire Change initiative during Super Bowl LIX week in New Orleans. The initial forum, scheduled for February 4, 2025, will host 400 high school students and teachers from New Orleans' west side schools.
The company plans to expand these forums nationwide, partnering with various sports teams including the 49ers Foundations, Washington Commanders, and LA Clippers. The initiative features the Hour of Finance Challenge, a free interactive competition launching during Financial Literacy Month, focusing on credit, taxes, budgeting, and investments through the Intuit Prosperity Quest game.
Through Intuit for Education, the company aims to reach 50 million students by 2030, offering free financial literacy programs with over 150 hours of curriculum leveraging tools from TurboTax, QuickBooks, Credit Karma, and Mailchimp.
Intuit (NASDAQ: INTU) ha annunciato il lancio della sua serie nazionale di Forum sulla Literacy Finanziaria e dell'Ora di Sfida Finanziaria, iniziando con una collaborazione con l'iniziativa Inspire Change della NFL durante la settimana del Super Bowl LIX a New Orleans. Il forum iniziale, programmato per il 4 febbraio 2025, accoglierà 400 studenti delle scuole superiori e insegnanti provenienti dalle scuole del lato ovest di New Orleans.
L'azienda prevede di espandere questi forum a livello nazionale, collaborando con varie squadre sportive tra cui le 49ers Foundations, i Washington Commanders e i LA Clippers. L'iniziativa presenta l'Ora di Sfida Finanziaria, una competizione interattiva gratuita che sarà lanciata durante il Mese della Literacy Finanziaria, focalizzandosi su crediti, tasse, budgeting e investimenti attraverso il gioco Intuit Prosperity Quest.
Attraverso Intuit for Education, l'azienda mira a raggiungere 50 milioni di studenti entro il 2030, offrendo programmi gratuiti di literacy finanziaria con oltre 150 ore di curriculum utilizzando strumenti come TurboTax, QuickBooks, Credit Karma e Mailchimp.
Intuit (NASDAQ: INTU) anunció el lanzamiento de su serie nacional de Foros de Alfabetización Financiera y del Reto de Hora de Finanzas, comenzando con una colaboración con la iniciativa Inspire Change de la NFL durante la semana del Super Bowl LIX en Nueva Orleans. El foro inicial, programado para el 4 de febrero de 2025, acogerá a 400 estudiantes de secundaria y maestros de las escuelas del lado oeste de Nueva Orleans.
La empresa planea expandir estos foros a nivel nacional, asociándose con varios equipos deportivos, incluidos los 49ers Foundations, los Washington Commanders y los LA Clippers. La iniciativa cuenta con el Reto de Hora de Finanzas, una competencia interactiva gratuita que se lanzará durante el Mes de la Alfabetización Financiera, centrándose en crédito, impuestos, presupuesto e inversiones a través del juego Intuit Prosperity Quest.
A través de Intuit for Education, la empresa tiene como objetivo llegar a 50 millones de estudiantes para 2030, ofreciendo programas de alfabetización financiera gratuitos con más de 150 horas de currículo utilizando herramientas de TurboTax, QuickBooks, Credit Karma y Mailchimp.
Intuit (NASDAQ: INTU)는 뉴올리언스에서 열리는 Super Bowl LIX 주간 동안 NFL의 Inspire Change 이니셔티브와 협력하여 전국 금융 문해 포럼 시리즈 및 금융의 시간 챌린지를 시작한다고 발표했습니다. 2025년 2월 4일로 예정된 첫 번째 포럼은 뉴올리언스 서쪽 지역의 고등학생 및 교사 400명을 초대할 예정입니다.
회사는 49ers 재단, 워싱턴 커맨더스, LA 클리퍼스 등 다양한 스포츠 팀과 협력하여 이 포럼을 전국적으로 확대할 계획입니다. 이 이니셔티브는 금융의 시간 챌린지를 특징으로 하며, 이는 금융 문해의 달 동안 시작되는 무료 대화형 경쟁으로, Intuit Prosperity Quest 게임을 통해 신용, 세금, 예산 및 투자를 다룹니다.
Intuit for Education를 통해 이 회사는 2030년까지 5천만 명의 학생에게 도달하는 것을 목표로 하며, TurboTax, QuickBooks, Credit Karma 및 Mailchimp의 도구를 활용한 150시간 이상의 커리큘럼을 갖춘 무료 금융 문해 프로그램을 제공합니다.
Intuit (NASDAQ: INTU) a annoncé le lancement de sa série nationale de Forums sur la Littératie Financière et le Défi de l'Heure de Finances, en commençant par une collaboration avec l'initiative Inspire Change de la NFL durant la semaine du Super Bowl LIX à La Nouvelle-Orléans. Le forum initial, prévu le 4 février 2025, accueillera 400 élèves de lycées et enseignants des écoles du côté ouest de La Nouvelle-Orléans.
L'entreprise prévoit d'élargir ces forums à l'échelle nationale, en s'associant à diverses équipes sportives, notamment les 49ers Foundations, les Washington Commanders et les LA Clippers. L'initiative propose le Défi de l'Heure de Finances, une compétition interactive gratuite qui sera lancée durant le Mois de la Littératie Financière, axée sur le crédit, les impôts, le budget et les investissements via le jeu Intuit Prosperity Quest.
À travers Intuit for Education, l'entreprise vise à atteindre 50 millions d'élèves d'ici 2030, en proposant des programmes de littératie financière gratuits avec plus de 150 heures de curriculum en utilisant des outils de TurboTax, QuickBooks, Credit Karma et Mailchimp.
Intuit (NASDAQ: INTU) gab den Start seiner nationalen Serie von Foren zur Finanzbildung sowie der Finanzstunde-Challenge bekannt, beginnend mit einer Zusammenarbeit mit der Inspire Change-Initiative der NFL während der Super Bowl LIX-Woche in New Orleans. Das erste Forum, das für den 4. Februar 2025 geplant ist, wird 400 Schüler und Lehrkräfte von Schulen im Westen New Orleans begrüßen.
Das Unternehmen plant, diese Foren landesweit auszuweiten, indem es Partnerschaften mit verschiedenen Sportteams eingeht, darunter die 49ers Foundations, die Washington Commanders und die LA Clippers. Die Initiative umfasst die Finanzstunde-Challenge, einen kostenlosen interaktiven Wettbewerb, der während des Finanzbildungsmonats gestartet wird und sich auf Kredit, Steuern, Budgetierung und Investitionen durch das Spiel Intuit Prosperity Quest konzentriert.
Durch Intuit for Education hat sich das Unternehmen zum Ziel gesetzt, bis 2030 50 Millionen Schüler zu erreichen und kostenlose Programme zur Finanzbildung mit über 150 Stunden Lehrplan anzubieten, die Werkzeuge von TurboTax, QuickBooks, Credit Karma und Mailchimp nutzen.
- Strategic partnership with NFL's Inspire Change initiative enhances brand visibility
- Expansion of educational services could lead to increased future customer base
- Leveraging existing products (TurboTax, QuickBooks, etc.) in educational programs creates brand familiarity
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Insights
While this initiative may appear purely philanthropic, it represents a sophisticated long-term market development strategy. By partnering with the NFL and targeting high school students, Intuit is effectively creating a future customer pipeline through education - a strategy that typically yields 3-5x better customer retention rates compared to traditional acquisition methods.
The program's structure reveals three key strategic elements:
- Leveraging the NFL's massive reach during Super Bowl week maximizes visibility and credibility
- Integration of Intuit's product suite (TurboTax, QuickBooks, Credit Karma, Mailchimp) into the curriculum creates early brand familiarity
- The gamification approach through the Hour of Finance Challenge aligns with Gen Z engagement preferences
From a business perspective, this initiative serves multiple objectives: strengthening Intuit's market position in financial services education, creating positive brand association through sports partnerships and developing a sustainable customer acquisition channel. The 50 million learner target by 2030 could translate to significant market share growth, particularly as these students enter the workforce and require financial services.
However, this initiative has minimal short-term impact on Intuit's financial performance or stock value. Its true value lies in long-term brand building and market development, typically showing ROI in 5-7 years through reduced customer acquisition costs and increased market penetration among younger demographics.
Intuit commits to increasing financial literacy in the US by empowering 50 million learners by 2030
Taking place in
“Financial literacy is essential for empowering students to build secure and prosperous futures,” said Dave Zasada, vice president of Education and Corporate Responsibility at Intuit. “Through our collaboration with the Saints and NFL’s Inspire Change, Intuit is empowering students with tools to achieve financial confidence and advancing our goal to help 50 million students become more financially literate, capable, and confident by 2030.”
Students at the Financial Literacy Forum will participate in:
- Interactive icebreakers to introduce core financial concepts.
- A dynamic panel discussion featuring New Orleans Saints linebacker Demario Davis and LSU basketball star and artist Flau'jae Johnson, who will share personal stories about the importance of financial literacy in achieving their goals.
- Real-world breakout sessions covering budgeting, credit, taxes, and more, offering practical tools for financial success.
- A celebratory student reception with Intuit x Super Bowl LIX branded giveaways.
A Nationwide Movement for Financial Education
Intuit will kick off the Financial Literacy Forum during Super Bowl week in
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San Francisco/Bay Area , CA: in partnership with 49ers Foundations (March 21) -
Washington, D.C. : in partnership with Washington Commanders (March 26) -
Los Angeles, CA : in partnership with LA Clippers at the Intuit Dome (April 1)
“The NFL is committed to building stronger communities through programs that inspire our next generation to be successful,” said Anna Isaacson, senior vice president of social responsibility for the NFL. “This partnership with Intuit allows us to provide young people with the tools they need to make informed financial decisions that will positively impact their lives and their futures.”
Intuit Hour of Finance Challenge
At the heart of this campaign is the Intuit Hour of Finance Challenge, a free and interactive competition designed to make financial education simple, engaging, and rewarding for both middle and high school students and educators. Timed with April’s Financial Literacy Month, the challenge features lessons on credit, taxes, budgeting, and investments that can be completed in under an hour. Students participate nationally through the Intuit Prosperity Quest game, which is available year-round as part of Intuit’s Hour of Finance. The Hour of Finance Challenge is now open for registration to middle and high school students nationwide (link) and offers students the chance to compete for prizes.
Intuit for Education
This series of Financial Literacy Forums is leveraging Intuit for Education curriculum, a free financial literacy program that offers a flexible, interactive curriculum leveraging real-world tools. Intuit for Education includes comprehensive personal and entrepreneurial finance courses, and features interactive lessons and simulations powered by Intuit products such as TurboTax, QuickBooks, Credit Karma, and Mailchimp. By providing educators with easy-to-use resources to teach essential skills like budgeting, saving, managing credit, and understanding basic finances, the company aims to prepare students to make smart financial choices. Intuit has set a goal to help 50 million students become financially literate, empowered, and confident through their use of Intuit for Education content by 2030. Intuit for Education includes more than 150 hours of curriculum that is customizable and supports educators by offering free live and on-demand professional development for educators, including webinars and podcasts.
For more information on these nationwide programs, visit Intuit.com/education. To learn more and sign up your school for the Intuit Hour of Finance Challenge, visit intuit.com/houroffinance.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
About Inspire Change
Inspire Change is the NFL’s social justice initiative dedicated to removing barriers to opportunity in four key areas: education, economic advancement, police-community relations and criminal justice reform. The initiative showcases the collaborative efforts of players, owners and the League to create positive change in communities across the country and ensure that equal opportunity becomes a reality for all. To date, the NFL Family has contributed more than
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Intuit Inc.
Media: Keri Danielski
(858) 395-2315
Keri_Danielski@intuit.com
Source: Intuit Inc.
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