IMAX Races to Top Domestic Opening of Pandemic Era With $5.5 Million Debut of "F9"
IMAX achieved a significant milestone by scoring a $5.5 million domestic opening for Universal's "F9," marking its largest pandemic-era weekend at the box office. The film debuted on 378 IMAX screens, garnering 7.8% of the total domestic box office. Globally, "F9" has earned $30 million since its international rollout began. CEO Rich Gelfond praised Universal's release strategy, claiming it revitalizes the Hollywood slate. Looking ahead, IMAX plans to screen Disney's "Black Widow" on July 9 with strong pre-sales.
- Achieved a domestic opening of $5.5 million for "F9", the largest during the pandemic.
- Global earnings for "F9" reached $30 million, indicating strong audience engagement.
- Secured 7.8% of the total domestic box office with the film's release.
- Strong pre-sales for upcoming release of Disney's "Black Widow".
- None.
NEW YORK, June 27, 2021 /PRNewswire/ -- IMAX (NYSE: IMAX) continued to set the pace for summer blockbuster season as it delivered a
IMAX has now earned
"'F9' continues to race around the globe — drawing audiences back to theaters, lighting up the box office, and silencing those who doubted the power of an exclusive theatrical release," said Rich Gelfond, CEO of IMAX. "Universal's smart, gutsy release strategy for "F9" has successfully laid the cornerstone for rebuilding the Hollywood slate, with a remarkable pipeline of blockbuster films ahead into 2022 and beyond."
"F9" will continue to run in domestic IMAX theaters through next weekend, and open in additional markets in Europe in the coming weeks. Disney's "Black Widow" makes its long-awaited debut in the IMAX domestic network on July 9. IMAX pre-sales have been strong for the film, which includes 22-minutes of select scenes in IMAX-exclusive expanded aspect ratio.
"F9" began its global launch on May 19, scoring
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of March 31, 2021, there were 1,652 IMAX theater systems (1,567 commercial multiplexes, 12 commercial destinations, 73 institutional) operating in 84 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970."
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SOURCE IMAX Corporation
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