IMAX DELIVERS ITS BEST OPENING WEEKEND EVER FOR AN ANIMATED FILM WITH $21.6 MILLION DEBUT OF "THE SUPER MARIO BROS. MOVIE"

Rhea-AI Summary

IMAX Corporation (NYSE: IMAX) reported record-breaking results from the animated film "The Super Mario Bros. Movie," which achieved an all-time high opening weekend for an animated film with $21.6 million globally and $16.6 million in North America. This marks IMAX's best animated film debut and indicates strong box office performance as the summer blockbuster season approaches.

CEO Rich Gelfond highlighted how 2023 has yielded record openings across various genres, reflecting the strong demand for the IMAX experience. The film also set records in multiple international markets including the UK, Germany, and Latin America. Furthermore, it will continue to run on the IMAX network in the coming weeks.

Positive

• Achieved a record-breaking opening weekend of $21.6 million globally for "The Super Mario Bros. Movie."
• North American opening of $16.6 million sets a record for animated films.
• Strong international performance with record openings in multiple countries.
• Demonstrates increasing demand for IMAX experiences across various genres as the summer season approaches.

Negative

• None.

Record-Breaking Results Powered by $16.6 Million Weekend Haul in North America

NEW YORK, April 10, 2023 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) today announced that Illumination/Universal's "The Super Mario Bros. Movie" delivered the highest animated IMAX opening weekend of all time at the global box office with $21.6 million. The film scored the biggest IMAX opening ever for an animated film in North America with $16.6 million, and the Company's top animated debut in 22 international markets around the world.

"2023 has now yielded our best opening ever for an animated film, sports movie, and local language release — demonstrating the strong diversification of our slate and soaring demand for the IMAX Experience across all audiences," said Rich Gelfond, CEO of IMAX. "Illumination and Universal did an excellent job launching this new franchise, building on the great momentum we're seeing at the global box office as a very promising summer blockbuster season approaches."

Internationally, "Super Mario Bros." achieved the animated title record in the UK, Ireland, Germany, Sweden, the Netherlands, and every single IMAX market across Latin America, including Brazil and Mexico. Additionally, the film was the biggest IMAX opening weekend of all time in Argentina, Chile, Colombia, and Curacao.

"The Super Mario Bros. Movie" will continue its run on the IMAX network next week.

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful distribution platforms for major event films around the globe.  Streaming technology company SSIMWAVE, an IMAX subsidiary, is a leader in AI-driven video quality solutions for media and entertainment companies.

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2022, there were 1,703 IMAX systems (1,622 commercial multiplexes, 12 commercial destinations, 69 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970."

IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX Enhanced™, IMAX nXos®, SSIMWAVE® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax), YouTube (www.youtube.com/imaxmovies) and LinkedIn (www.linkedin.com/imax).

For additional information please contact:

Investors:
Jennifer Horsley
jhorsley@imax.com 
212.821.0154

Media:
Mark Jafar
mjafar@imax.com 
212.821.0102

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SOURCE IMAX Corporation

FAQ

What was IMAX's opening weekend revenue for The Super Mario Bros. Movie?

IMAX reported $21.6 million globally, with $16.6 million from North America.

What records did The Super Mario Bros. Movie achieve for IMAX?

It achieved the highest animated IMAX opening weekend of all time globally and in North America.

How did IMAX's movie openings perform in international markets?

The film set records in the UK, Germany, and various Latin American countries.

What did the CEO of IMAX say about 2023's performance?

Rich Gelfond noted it was the best opening year for animated, sports, and local language films, showing strong demand for IMAX.