Kinepolis and IMAX® Expand Global Partnership with Multi-Territory Agreement for Nine New IMAX Locations across Europe and North America
IMAX (NYSE: IMAX) and Kinepolis have announced a significant expansion of their partnership with nine new IMAX® with Laser systems across multiple territories. The agreement includes seven new locations in Europe (France, Belgium, Spain, and Netherlands) and additional sites in the US and Canada.
This expansion will nearly double Kinepolis' IMAX presence in Europe to 13 locations. The deal follows a previous 2023 agreement for eight IMAX locations, with IMAX having tripled their network with Kinepolis since early 2023. Eight of the new locations are scheduled to open before the end of 2025.
The new installations will feature IMAX with Laser technology, offering 4k laser projection, custom-designed lenses, and proprietary technology for enhanced image quality. This marks Kinepolis' first IMAX partnership in the Netherlands and will double their network with MJR Cinemas in Michigan. The announcement comes as IMAX enters a summer season featuring multiple Filmed for IMAX releases.
IMAX (NYSE: IMAX) e Kinepolis hanno annunciato un'importante espansione della loro partnership con nove nuovi sistemi IMAX® con tecnologia Laser in diversi territori. L'accordo include sette nuove sedi in Europa (Francia, Belgio, Spagna e Paesi Bassi) e ulteriori siti negli Stati Uniti e in Canada.
Questa espansione raddoppierà quasi la presenza di IMAX di Kinepolis in Europa, portandola a 13 sedi. L'accordo segue un precedente contratto del 2023 per otto sedi IMAX, con IMAX che ha triplicato la propria rete con Kinepolis dall'inizio del 2023. Otto delle nuove sedi sono programmate per aprire prima della fine del 2025.
Le nuove installazioni presenteranno la tecnologia IMAX con Laser, offrendo proiezione laser 4k, lenti progettate su misura e tecnologia proprietaria per una qualità dell'immagine migliorata. Questa sarà la prima partnership IMAX di Kinepolis nei Paesi Bassi e raddoppierà la loro rete con MJR Cinemas in Michigan. L'annuncio arriva mentre IMAX entra in una stagione estiva caratterizzata da numerosi film realizzati per IMAX.
IMAX (NYSE: IMAX) y Kinepolis han anunciado una expansión significativa de su asociación con nueve nuevos sistemas IMAX® con tecnología Láser en múltiples territorios. El acuerdo incluye siete nuevas ubicaciones en Europa (Francia, Bélgica, España y Países Bajos) y sitios adicionales en EE. UU. y Canadá.
Esta expansión casi duplicará la presencia de IMAX de Kinepolis en Europa, llevándola a 13 ubicaciones. El acuerdo sigue a un contrato previo de 2023 para ocho ubicaciones IMAX, con IMAX habiendo triplicado su red con Kinepolis desde principios de 2023. Ocho de las nuevas ubicaciones están programadas para abrir antes de finales de 2025.
Las nuevas instalaciones contarán con la tecnología IMAX con Láser, que ofrece proyección láser 4k, lentes diseñadas a medida y tecnología propietaria para mejorar la calidad de imagen. Esta será la primera asociación IMAX de Kinepolis en los Países Bajos y duplicará su red con MJR Cinemas en Michigan. El anuncio llega mientras IMAX entra en una temporada de verano con múltiples lanzamientos filmados para IMAX.
IMAX (NYSE: IMAX)와 Kinepolis는 여러 지역에 걸쳐 아홉 개의 새로운 IMAX® 레이저 시스템을 포함한 파트너십의 중요한 확장을 발표했습니다. 이 계약에는 유럽의 일곱 개 새로운 위치(프랑스, 벨기에, 스페인, 네덜란드)와 미국 및 캐나다의 추가 사이트가 포함됩니다.
이번 확장은 Kinepolis의 유럽 내 IMAX 존재를 13개 위치로 거의 두 배로 늘릴 것입니다. 이 거래는 2023년 이전에 체결된 8개의 IMAX 위치에 대한 계약을 따르며, IMAX는 2023년 초부터 Kinepolis와의 네트워크를 세 배로 늘렸습니다. 새로운 위치 중 8개는 2025년 말 이전에 개장할 예정입니다.
새로운 설치물은 IMAX 레이저 기술을 특징으로 하며, 4k 레이저 프로젝션, 맞춤형 설계 렌즈 및 향상된 이미지 품질을 위한 독점 기술을 제공합니다. 이는 Kinepolis의 네덜란드에서의 첫 IMAX 파트너십이 될 것이며, 미시간의 MJR Cinemas와의 네트워크를 두 배로 늘릴 것입니다. 이 발표는 IMAX가 여러 IMAX 촬영 작품이 포함된 여름 시즌에 접어드는 가운데 이루어졌습니다.
IMAX (NYSE: IMAX) et Kinepolis ont annoncé une expansion significative de leur partenariat avec neuf nouveaux systèmes IMAX® avec technologie Laser dans plusieurs territoires. L'accord comprend sept nouveaux emplacements en Europe (France, Belgique, Espagne et Pays-Bas) et des sites supplémentaires aux États-Unis et au Canada.
Cette expansion va presque doubler la présence d'IMAX de Kinepolis en Europe, portant le nombre total à 13 emplacements. L'accord fait suite à un précédent contrat de 2023 pour huit emplacements IMAX, IMAX ayant triplé son réseau avec Kinepolis depuis début 2023. Huit des nouveaux emplacements devraient ouvrir avant la fin de 2025.
Les nouvelles installations seront équipées de la technologie IMAX avec Laser, offrant une projection laser 4k, des lentilles conçues sur mesure et une technologie propriétaire pour améliorer la qualité de l'image. Cela marque le premier partenariat IMAX de Kinepolis aux Pays-Bas et doublera leur réseau avec MJR Cinemas dans le Michigan. L'annonce intervient alors qu'IMAX entre dans une saison estivale avec plusieurs sorties filmées pour IMAX.
IMAX (NYSE: IMAX) und Kinepolis haben eine bedeutende Erweiterung ihrer Partnerschaft mit neun neuen IMAX®-Systemen mit Laser-Technologie in mehreren Regionen angekündigt. Die Vereinbarung umfasst sieben neue Standorte in Europa (Frankreich, Belgien, Spanien und die Niederlande) sowie zusätzliche Standorte in den USA und Kanada.
Diese Erweiterung wird die IMAX-Präsenz von Kinepolis in Europa auf 13 Standorte nahezu verdoppeln. Der Vertrag folgt einer vorherigen Vereinbarung aus dem Jahr 2023 über acht IMAX-Standorte, wobei IMAX sein Netzwerk mit Kinepolis seit Anfang 2023 verdreifacht hat. Acht der neuen Standorte sollen bis Ende 2025 eröffnet werden.
Die neuen Installationen werden über die IMAX mit Laser-Technologie verfügen, die 4k-Laserprojektion, maßgeschneiderte Linsen und proprietäre Technologie für eine verbesserte Bildqualität bietet. Dies markiert Kinepolis' erste IMAX-Partnerschaft in den Niederlanden und wird ihr Netzwerk mit MJR Cinemas in Michigan verdoppeln. Die Ankündigung erfolgt, während IMAX in eine Sommersaison mit mehreren für IMAX gedrehten Filmen eintritt.
- Significant expansion with 9 new IMAX locations across multiple territories
- Almost doubling European IMAX presence to 13 locations
- Rapid network growth - tripled since early 2023
- Implementation of advanced IMAX with Laser technology
- Quick deployment with 8 locations opening by end of 2025
- None.
Insights
IMAX's expanded agreement with Kinepolis represents a significant growth catalyst for the premium cinema technology provider. This deal for nine new IMAX with Laser systems across multiple territories will nearly double Kinepolis' IMAX footprint in Europe and strengthen IMAX's presence in North America.
The partnership acceleration is particularly noteworthy - IMAX has tripled its network with Kinepolis since early 2023, demonstrating increasing adoption velocity. With eight locations opening before end-2025, this expansion provides near-term revenue visibility through both installation fees and subsequent recurring revenue from ticket sales and revenue-sharing arrangements.
Strategically, this agreement delivers three key benefits: geographic diversification across six countries, new market entry into the Netherlands, and deployment of IMAX's premium laser technology, which commands higher margins than standard systems. The timing ahead of a content-rich blockbuster season featuring multiple films shot with IMAX cameras creates an optimal launch environment.
This deal validates IMAX's dual-revenue business model and premium positioning strategy. While streaming services continue to pressure traditional exhibitors, Kinepolis' substantial commitment confirms that premium differentiated theatrical experiences maintain strong appeal for exhibitors seeking to enhance per-patron spending and attract audiences for tentpole releases.
This multi-territory agreement represents a substantial growth driver for IMAX's installation business and recurring revenue streams. While specific financial terms remain undisclosed, the nine-system expansion will generate material upfront equipment revenue coupled with long-term percentage-based box office royalties.
The accelerated deployment schedule - with eight locations opening before year-end 2025 - indicates near-term revenue recognition. Historically, IMAX laser systems have commanded premium pricing compared to standard digital systems, with higher associated box office revenue splits due to enhanced viewing experiences.
This agreement follows IMAX's mention of a "strong first quarter at the global box office," suggesting positive momentum in their core business metrics. The tripling of Kinepolis installations since early 2023 demonstrates exceptional growth velocity with a single exhibition partner, potentially signaling similar expansion opportunities with other global cinema operators.
The European expansion is particularly valuable as it diversifies IMAX's geographic revenue mix beyond its core North American and Asian markets. By increasing penetration across six countries including new entry into the Netherlands, IMAX gains additional insulation against regional box office volatility.
From a capital allocation perspective, these installations typically require minimal direct investment from IMAX beyond manufacturing costs, as theater construction expenses are borne by exhibition partners, creating an attractive return profile.
On the Eve of Blockbuster Season, Kinepolis Commits to New IMAX Locations in
The announcement was made today at CinemaCon 2025 in
The agreement builds on a previous deal signed with Kinepolis in 2023 for eight IMAX locations, almost all of which were installed the same year. Inclusive of this deal, IMAX has tripled their network with the
"We are dedicated to providing premium cinema experiences that cater to the growing demand for richer and more immersive moviegoing. Our commitment is to deliver the best possible film experience for each movie, and IMAX has consistently proven its ability to elevate the viewing experience of
“As we close out a strong quarter for system sales and enter a blockbuster season full of films made to be seen in IMAX, it is clear that demand for our platform is growing,” said Rich Gelfond, CEO of IMAX. “Kinepolis is a world-class global exhibitor with a first-rate management team, beautiful cinemas, and excellent locations, and we look forward to expanding further across its global footprint.”
Under the terms of the deal, eight of the new locations will open before the end of 2025. This will also mark the first time Kinepolis and IMAX have partnered on locations in
The deal was established with Kinepolis and their wholly owned subsidiaries, MJR Theatres and Landmark. MJR Theatres operates locally in the Metro Detroit area in
The nine new locations for Kinepolis and its subsidiaries will be equipped with IMAX with Laser, IMAX's most advanced entertainment experience. Immersive by design, IMAX with Laser has been developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The experience is set apart by a ground-breaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in
IMAX®, IMAX® 3D, Experience It In IMAX®, The IMAX Experience®, DMR®, Filmed For IMAX®, IMAX LIVE™, and IMAX Enhanced® are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), LinkedIn (www.linkedin.com/company/imax), X (www.twitter.com/imax), and YouTube (www.youtube.com/imaxmovies).
View source version on businesswire.com: https://www.businesswire.com/news/home/20250328743656/en/
Investors:
Jennifer Horsley
jhorsley@imax.com
Media:
Mark Jafar
mjafar@imax.com
Source: IMAX Corporation
FAQ
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